Infographic: Facebook Acquisition Analysis

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Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on …

Since 2007, Facebook has acquired nearly 50 companies. While many of the early acquisitions were deemed "acquihires," some of Facebook's more recent purchases point towards a new strategy focused on both immediate value and long-term bets on the future.

I've speculated about Facebook's moves since I started "watching" the company back in 2006. Their acquisition strategy has evolved over the years and it is hard to accurately predict the company's future acquisitions, but history provides a few patterns worth noting. Facebook is becoming a metaplatform - a conglomerate with multiple interconnected platforms - and its acquisitions are a hint of what we can expect the Facebook of the future to look like.

So I did a little research using Wikipedia and CrunchBase data and the results were interesting enough to want to share them. This infographic shows some of the highlights.

A few more notes about this at: http://socialnerdia.com/blog/2014/4/26/infographic-facebook-acquisition-analysis

Let me know your thoughts on the comments below and via Twitter @socialnerdia.

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  • 1. 0 2 4 6 8 10 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ACQUISITION TIMING NOTABLE ACQUISITIONS 2007 Parakey ConnectU 2009 FriendFeed 2010 Drop.io 2011 Snaptu 2013 Atlas 2014 WhatsApp LOCATION OF ACQUIRED COMPANIES 2008 80% UNITED STATES 47% CALIFORNIA, USA 6% ISRAEL 14% REST OF WORLD FACEBOOK:ACQUIRING THE METAPLATFORM SOURCE: WIKIPEDIA & CRUNCHBASE, APRIL 2014 MORE: WWW.SOCIALNERDIA.COM BY: @SOCIALNERDIA REPORTED SALE RANGE COMPANY NAMES 1-Word Names 2-Word Names 3-Word Names 82% 14% 4% 71% Undisclosed: 6% More than $1B 10% $16MM to $1B: 12% $2.5MM to $15MM: ACQUIRED CATEGORY / TEAM EXPERTISE ( Note: These are not mutually exclusive – Multiple companies are included in more than one category ) HARDWARE: 2% GAMING: 4% SOCIAL: 39% MOBILE: 45% MESSAGING: 10% ANALYTICS: 10% UTILITY / BACK-END: 35% GIFTING: 2% PHOTOS: 6% LOYALTY: 2% LOCATION: 6% DESIGN: 8% ADVERTISING: 4% 2% 2% 2%10% 18% 22% 16% 27% ( As of April 10, 2014 ) 1 1 1 8 11 9 5 13 6% 10% 16% 12% 10% 8% 8% 6% 0% 4% 6% NOTABLE ACQUIHIRED TALENT Sam Lessin Drop.io Bret Taylor FriendFeed Justin Shaffer Hot Potato Ben Davenport Beluga Josh Williams Gowalla Kevin Systrom Instagram Jan Koum WhatsApp Palmer Luckey Oculus VR No longer at Facebook Still at Facebook 2012 Glancee 12% ( Note: 47% of all FB acquisitions were located in California – That is approx 59% of U.S. acquisitions ) ( Note: All groupings include compound words – i.e. “WhatsApp” is counted as a 1-word name ) ( Rest of World: Canada, UK, Finland, Malaysia, India, Netherlands ) Andrea Vaccari Glancee Sampo Karjalainen ProtoGeo Oy FITNESS: 2% 0 5 10 15 20 25 30 35 40 45 2007 2008 2009 2010 2011 2012 2013 2014