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SPANISH KEYNOTE PRESENTATION at the Americas IT Forum in Guatemala City at Universidad Francisco Marroquin on July 20th, 2012. ...

SPANISH KEYNOTE PRESENTATION at the Americas IT Forum in Guatemala City at Universidad Francisco Marroquin on July 20th, 2012.

"Connecting the Dots: Las Tecnologias Sociales, Su Empresa y Sus Clientes. Una presentacion sobre como las redes sociales pueden impactar sus negocios."

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  • http://venturebeat.com/2012/05/02/tumblr-ads/http://www.simplyzesty.com/social-media/social-media-by-the-numbers-the-latest-site-figures/http://www.simplyzesty.com/mobile/path-doubles-its-user-base-to-2-million-in-only-2-months/http://www.zdnet.com/blog/facebook/instagram-passes-50-million-users/12250http://thenextweb.com/google/2012/04/11/now-with-170-million-users-google-gets-a-complete-redesign/?awesm=tnw.to_1E09r&utm_campaign=social%20media&utm_medium=copy-paste-link&utm_source=referral&utm_content=Now%20with%20170%20million%20users,%20Google%20%20gets%20a%20complete%20redesign
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  • http://www.emarketer.com/Article.aspx?R=1009074&ecid=a6506033675d47f881651943c21c5ed4&mkt_tok=3RkMMJWWfF9wsRoluazIZKXonjHpfsX56OguULHr08Yy0EZ5VunJEUWy2oMHStQhcOuuEwcWGog82hlaH%2FKUcoNFhttp://images.forbes.com/forbesinsights/StudyPDFs/WS_Socializing_Your_Brand.pdf Socializing Your Brand: A Brand’s Guide to Sociability
  • En resumen: Quehacer? Que no hacer? En base a metas y objetivos.

Las Tecnologias Sociales, Su Empresa y Sus Clientes - Americas IT Forum Keynote in Guatemala City. SPANISH. Las Tecnologias Sociales, Su Empresa y Sus Clientes - Americas IT Forum Keynote in Guatemala City. SPANISH. Presentation Transcript

  • Connecting the DotsLAS TECNOLOGIAS SOCIALES,SU NEGOCIO & SUS CLIENTESEsteban Contreraswww.estebancontreras.comwww.socialnerdia.com
  • Hola, Me Llamo Esteban Twitter: @SocialNerdia SlideShare.Net/SocialNerdia EstebanContreras.com SocialNerdia.com ________
  • Social Media: Vida + TecnologíaGentedialogando, interactuando, compartiendocontenido y creandorelaciones (amistosas) portodo el internet. ________
  • Evolución DigitalEl internet influenciacomopensamos, comoactuamos y comosentimos. ________
  • ________
  • ________
  • ________
  • ________
  • ________
  • 1. Tecnología y El Humano2. Tecnología y Los Negocios3. Su Negocio y SusClientes ________
  • 1. Tecnología y El Humano ________
  • NuestroTiempo en Internet 52% + Portales +1% - 21% Buscadores SocialSource: ComScore Global Y/Y change Jan 2010 - Jan 2011 ________
  • El “Universo” Social Se EstáExpandiendo 900 MM+ monthly active users 50MM+ users 800MM+ monthly users visit site 20MM+ users 232MM+ monthly active users 25 MM+ users 161MM+ members 12MM+ monthly active users 150MM+ monthly active users 2MM+ users 140MM+ monthly active users 2MM+ users 115MM+ subscribers 2MM+ users 51MM+ users 2MM+ users 55MM+ blogs 1.5MM+ usersSource: Nielsen, State of the Media: The Social Media Report Q3 2011, Home and Work (May 2011)comScore Media Metrix, U.S., Jun 2007 – May 2011; Twitter; Google Blog; Multiple Other Sources ________
  • Social Media: La Actividad #1 Online 1/5 Minutos en InternetSource: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
  • En el 2014: 1.85 Billones de Personas en RedesSociales 26% de la Poblacion Global Source: eMarketer Feb 2012 ________
  • TodosLos ContinentesEstán Volviéndose MasSociales Tiempo Total GlobalmenteSubió 35%+ en el 2011Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
  • Veamos como esta Guatemala… En el Mundo Digital Population Internet Users,31- % Population Country ( Est. 2011 ) Dec-11 ( Penetration) Canada 34,030,589 27,757,540 81.6 % United States 313,232,044 245,203,319 78.3 % Costa Rica 4,576,562 2,000,000 43.7 % Brazil 203,429,773 79,245,740 39.0 % Mexico 113,724,226 42,000,000 36.9 % Guatemala 13,824,463 2,280,000 16.5 % Gran División Digital Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
  • Y en Facebook? FB FB FB Population Internet Users Facebook Country User Penetration Penetration ( Est. 2011 ) 31-Dec-11 31-Dec-11 Rank % Rank United States 313,232,044 245,203,319 155,707,800 #1 50.19% #23 Brazil 203,429,773 79,245,740 51,172,180 #2 25.45% #100 Mexico 113,724,226 42,000,000 35,600,420 #5 31.65% #83 Canada 34,030,589 27,757,540 17,635,640 #13 52.24% #17 Guatemala 13,824,463 2,280,000 2,055,280 #61 15.17% #123 Costa Rica 4,576,562 2,000,000 1,770,300 #65 39.20% #51 Mayoria de Guatemaltecos Online Están en FacebookSource: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 ________
  • La Misión de Facebook: Un MundoAbierto y Conectado En otraspalabras… Mastiempo en Facebook EC
  • FacebookNosPermiteComunicarnos Como Nunca Antes ________
  • La Influencia de Facebook en La Evolución Digital ________
  • NosEstamos Re-Organizando Online AMIGOS FAMILIA COLEGAS ________
  • Cualquiera Puede Ser Un Creador de ContenidoSource: KCPB Internet Trends 2012, Mary Meeker ________
  • La Tecnología Nos Permite Ser SoLoMo: Social, Local y MovilSource: KCPB Internet Trends 2012, Mary MeekerSource: eMarketer 2011 ________
  • 2. Tecnología y Los Negocios ________
  • 64% 90% 67%BuscanRecomenda Hacen Compras PrefierenRecomend ciones Basadas en aciones de Amigos En Internet Recomendaciones y Conocidos (e-tailing group, 2010) (econsultancy, Jun 2009) (Internet Retailer, September 2009) ________
  • Ayer: El ProcesoTradicional de Compras Era… Linear y PredecibleSource: The OPEN Brand: Digital Trends for 2011 by Resource Interactive ________
  • Hoy: El Nuevo Proceso de Compras Es… Controladopor el ConsumidorSource : The OPEN Brand: Digital Trends for 2011 by Resource Interactive ________
  • El Impacto de SM a los Negocios Directamente Financiera Finanzas Riesgos y NuevosMercados MasVentas IdentificarProblemas CostosReducidos IdentificarOportunidades CortoPlazo Social media Largo Plazo Mayor valor de Mejorpercepcion laspropiedadesdigitale de la marca s Digital Marca IndirectamenteFinancieraSource: Forrester research, The ROI of Social Media Marketing ________
  • 80% de EmpresasAmericanasUsaron SM en el 2011 La mayoria has estado en SM por 12 a 36 mesesSource: Altimeter, Social Readiness: How Advanced Companies PrepareSource: Grant Thornton, “International Business Report” as cited in press release Nov 16, 2011.; eMarketer.Source: eMarketer: Key Digital Trends for 2011, Nov 2, 2010 EC
  • 107%+ ventasmes-a-mes55%+ ventassobre 3 mesespasados
  • TacticasQue Se EstanPopularizando• “Social Curation”• FB Open Graph• Pinboards ________
  • MasTacticasQue Se EstanPopularizando• “Social Storytelling”• Fan-Contenido• “Social IRL” ________
  • $5.54B FueronInvertidos en “Social Ads” 2011 Social Media No Es GratisSource: eMarketer Jan 2011Source: Booz & Company and Buddy Media: “Campaigns to Capabilities: Social Media Marketing” 2011Source: eMarketer Sep 2011 ________
  • Las BuenasExperiencias Son EsencialesSource: eMarketer, Zuberance, Forbes Insight and Weber Shandwick “Socializing Your Brand” ________
  • Las MalasExperienciasPuedenCrear CrisisSource: Twitter; Altimeter, 50 social media crises occurring between Jan 2011 and August 2011 ________
  • 3. Su Negocio y SusClientes ________
  • familiares intereses CLIENTEgustos actividades gustos amigos
  • 4 PASOS#1 Piensey PlaneeEstratégicamente#2 Tome Acción#3 MidaSu Éxito#4 Mejore y Crezca ________
  • #1 Piensey PlaneeEstratégicamente • Examine la Situación •DefinaMetasEstratégicas •EstablezcaVisióny Misión •DefinaObjetivos •Hagaun Plan •EstablezcaIndicadores •Compartala Estrategia ________
  • Ejemplode Estrategia: Visión Misión #1 – #2 – #3 -ObjetivoEstratégico ObjetivoEstratégico ObjetivoEstratégico #4 – Fundamento: Equipo, Herramientas, Procesos, etc. ________
  • #2 Tome Acción a. Interna • Su Jefe = Su Cliente • Establecer Guías y Procesos • Incrementar Colaboración • CrearCalendarios de Comunicación • Prepararse Para Lo Peor (Riesgos) • Prepararse Para Crecer (Oportunidades) ________
  • #2 Tome Acción b. Externa • Creary Comunicar • Cultivar Relaciones • Amplificar • Adquiriry Cuidar • Integrar • Innovar ________
  • Creary Comunicar ________
  • Cultivar Relaciones ________
  • Amplificar ________
  • Adquiriry Cuidar ________
  • Integrar ________
  • Innovar IdentidadInfluencia Personalizacion ________
  • Preguntas Clave (SegunFacebook):“Whywouldanyone share?”“Whywouldanyonecare?” ________
  • Estudio de Caso Guatemalteco: TORREBLANCA ________
  • www.Facebook.com/Torreblanca.GT ________
  • Ofertas ________
  • Servicio Al Cliente ________
  • Plataforma entre Online y Offline ________
  • Crear Anticipación Sobre Nuevos Estilos y Marcas ________
  • Conocer el Gusto de los Clientes ________
  • Humanizar la Empresa ________
  • Otros Ejemplos Guatemala ________
  • ________
  • ________
  • ________
  • #3 MidaSu Éxito•Cantidad •Conexiones •Interacciones •Impresiones • Buzz • Clicks •Ventas•Calidad •Tiempo •Alcance Total •Influencia • “Sentiment” (Positivo o Negativo) •ClientesLeales ________
  • #4 Mejorey Crezca ________
  • Muchas Gracias! Twitter: @SocialNerdia SlideShare.Net/SocialNerdia EstebanContreras.com SocialNerdia.com ________