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Reinventing customer relationship in banking industry: ING Direct all' #ISBF
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Reinventing customer relationship in banking industry: ING Direct all' #ISBF

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REINVENTING CUSTOMER RELATIONSHIP IN BANKING INDUSTRY

REINVENTING CUSTOMER RELATIONSHIP IN BANKING INDUSTRY

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  • 1. 1LOGO BANCA PARTECIPANTE REINVENTING CUSTOMER RELATIONSHIP IN BANKING INDUSTRY ING DIRECT SERGIO ROSSI – Direttore Marketing & Comunicazione Milano, Centro Congressi Palazzo StelllineItalian Social Banking Forum 11 Luglio 2013
  • 2. 2LOGO BANCA PARTECIPANTE 2 Creare un Business più Social Condivisione continua Definire una massa critica Modello di Relazione Empowerment dei dipendenti Evangelist interni Cultura Aziendale dipendentiprospectsclienti L’approccio ING DIRECT