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Using Social Media with Confidence

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How active women can utilize social media with confidence for themselves, their business, and community involvement.

How active women can utilize social media with confidence for themselves, their business, and community involvement.


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  • 1. Using Social Media with Confidence For yourself. For your business. For community involvement.
  • 2. Confronting The ‘Mom Challenge’  70% of Americans say moms today have it tougher than their counterparts did 20 or 30 years ago ◦ Handling the responsibilities of caring for children ◦ Managing the household ◦ Work demands ◦ Advocating for your children ◦ Keeping close tabs on your family and their needs, ◦ Maintaining friendships ◦ Finding outlets for “me time” and leisure time with her family ◦ Managing complex schedules
  • 3. Meeting The ‘Mom Challenge’  Digital moms are the norm (84% of moms online in the U.S. today)
  • 4. Time Saver or Time Waster?
  • 5. Facebook vs LinkedIn Interaction: Personal. Interaction: Professional. friends you know, brands you like Business contacts and prospects Privacy: Personal profile. Shared Privacy: Public profile. Shared with 'friends'. No strangers. 'connections' Tools: information sharing, photos, Tools: Job info, recommendations, videos, games, personalization and answers Content: Whatever you want to Content: Profile (Resume), groups, share answers Advantage: Easy. Does ‘everything’.
  • 6. Facebook Overview Profile Group Page
  • 7. Facebook Flow Home Profile - Downstream - Upstream - Incoming - Outgoing - Shared with you - Shared by you - Shared about you
  • 8. Personal Benefits - Integrated, ongoing connectivity with close friends and family - Community involvement - Empowerment - Order - Organization - Fewer phone calls and emails - Guilt-free connectivity with loose ties - More customized Internet experience
  • 9. Benefits for Businesses - Social networks are an online extension of your local community - Social Networks drive awareness - Social network users initiate conversations - The most powerful referral network in the world.
  • 10. Benefits for Community Activity - Facebook messages are more effective than email for group communication - Facebook Events provide all supported infrastructure and the ability to promote local participation - Facebook pages and groups provide infrastructure and ability to promote membership and activity locally - Facebook ‘Causes’ application
  • 11. Sharing Personal Information
  • 12. What is LinkedIn?
  • 13. What is LinkedIn?  LinkedIn allows professionals to post a business profile (online resume).  It lets you connect to colleagues and friends.  It allows you to find and CREATE business opportunities.  The concept of creating business opportunities is important. It requires a mind shift.  Once you make the shift however, you’ll be able to fully harness and utilize the power of LinkedIn.
  • 14. What is LinkedIn?  LinkedIn allows professionals to post a business profile (online resume).  It lets you connect to colleagues and friends.  It allows you to find and CREATE business opportunities.  The concept of creating business opportunities is important. It requires a mind shift.  Once you make the shift however, you’ll be able to fully harness and utilize the power of LinkedIn.
  • 15. Create a Killer Profile  A good LinkedIn presence means having a good profile.  The LinkedIn profile you create will be discoverable through the millions of searches on search engines and on LinkedIn. Since you are in complete control over what others see, it is vital to showcase your skills and talents so the right people and opportunities find you.  While it only takes a few minutes to create a LinkedIn account. It takes a dedication, time and a level of added effort to create a good LinkedIn profile. You need to give it 100 percent – quite literally. Fill in as much information as possible.
  • 16. A Good Profile Works Hard  It will act as your first impression, appearing in the results for thousands of searches on LinkedIn, Google, and other Internet destinations.  It supplements your resume. When sending a cover letter and resume by email, include a link to your LinkedIn profile. Given the opportunity to view your profile, most recruiters will take it. They’re more likely to spend time exploring your LinkedIn profile than any attachment.  It serves as your resume. Since your LinkedIn profile can be saved in PDF format, it’s possible to use it in lieu of a resume. It’s current. It’s customized. It’s professional.
  • 17. Harvest Recommendations  Since LinkedIn profiles are public, they also imply a level of credibility and authenticity that resumes often lack. To take full advantage of this, you need to harvest recommendations: ◦ For each employer, try to include three or more recommendations from coworkers, clients, or supervisors. Recommendations from people you have worked with carry a lot of weight. ◦ For each educational institution, try to include at least one recommendation from an instructors, advisor, or peer.
  • 18. Harvest Recommendations  Solicit recommendations from contributors who can describe aspects of your working relationship that will benefit any potential employer.  Choose individuals who have a flair for writing.  Don’t be afraid to ask colleagues to write about specific characteristics: your creativity, your ability to solve problems, your leadership, etc.  Ideally, you’ll want a series of recommendations that compliment each other.
  • 19. Be an Expert  Standout on LinkedIn by becoming known as an expert.  To do this, visit the ‘Answers’ area of LinkedIn to view questions from other LinkedIn subscribers on a variety of topics.  Answer questions related to your area of expertise. When you provide the best answer to a question, the submitter can identify your answer as ‘best.’  If you provide the best answer enough times to a topic, you’ll be designated as an ‘expert’ by LinkedIn.
  • 20. Build Your Network  The power of social networks is founded on its size and strength.  The trick is balance these two aspects of your network. When it comes to networking, size matters.  LinkedIn is a great place to connect with everyone you know professionally and personal contacts that are willing to share connections with you.
  • 21. Protecting Personal Information
  • 22. Facebook Privacy Settings  It's not 'all or nothing'  Share 'what you want' with 'who you want'  To adjust your privacy settings: ◦ Go to Facebook.com. ◦ Click on the drop-down "account" menu in the top right corner. ◦ Drag to "privacy settings."
  • 23. Facebook Privacy Settings
  • 24. Facebook Privacy Settings
  • 25. Facebook Privacy Settings
  • 26. Facebook Privacy Settings
  • 27. Facebook Privacy Settings
  • 28. Shades of Gray
  • 29. Thank You!  Email: tjanisch@amfam.com  Blog: www.socialmeteor.com  Twitter: @socialmeteor

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