PRSA PM SESSION

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Finding Your Next Job Using LinkedIn

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PRSA PM SESSION

  1. 1. Finding Your Next Job Using LinkedIn
  2. 2. YOUR HOST • Digital Marketing Manager for American Family Insurance (my dream job) • Experienced Blogger, e-marketing/technology columnist, and author • Experienced LinkedIn networker • Experienced with both sides of the LinkedIn equation Created my ‘Dream job’ using LinkedIn
  3. 3. Why LinkedIn? • Using LinkedIn effectively as part of your job- seeking strategy creates opportunities that you won’t get from the classifieds or job sites alone. • No matter your industry. No matter your circumstances. LinkedIn is the most powerful business networking site. • It is the world’s largest professional network with 35 million+ members and growing rapidly. • LinkedIn averages a new LinkedIn user every second of every day. • According to LinkedIn, executives from all Fortune 500 companies are members
  4. 4. What is LinkedIn? • LinkedIn allows professionals to post a business profile (online resume). • It lets you connect to colleagues and friends. • It allows you to find and CREATE business opportunities. • The concept of creating business opportunities is important. It requires a mind shift. • Once you make the shift however, you’ll be able to fully harness and utilize the power of LinkedIn.
  5. 5. Create a Killer Profile • A good LinkedIn presence means having a good profile. • The LinkedIn profile you create will be discoverable through the millions of searches on search engines and on LinkedIn. Since you are in complete control over what others see, it is vital to showcase your skills and talents so the right people and opportunities find you. • While it only takes a few minutes to create a LinkedIn account. It takes a dedication, time and a level of added effort to create a good LinkedIn profile. You need to give it 100 percent – quite literally. Fill in as much information as possible.
  6. 6. A Good Profile Works Hard • It will act as your first impression, appearing in the results for thousands of searches on LinkedIn, Google, and other Internet destinations. • It supplements your resume. When sending a cover letter and resume by email, include a link to your LinkedIn profile. Given the opportunity to view your profile, most recruiters will take it. They’re more likely to spend time exploring your LinkedIn profile than any attachment. • It serves as your resume. Since your LinkedIn profile can be saved in PDF format, it’s possible to use it in lieu of a resume. It’s current. It’s customized. It’s professional.
  7. 7. Harvest Recommendations • Since LinkedIn profiles are public, they also imply a level of credibility and authenticity that resumes often lack. To take full advantage of this, you need to harvest recommendations: – For each employer, try to include three or more recommendations from coworkers, clients, or supervisors. Recommendations from people you have worked with carry a lot of weight. – For each educational institution, try to include at least one recommendation from an instructors, advisor, or peer.
  8. 8. Harvest Recommendations • Solicit recommendations from contributors who can describe aspects of your working relationship that will benefit any potential employer. • Choose individuals who have a flair for writing. • Don’t be afraid to ask colleagues to write about specific characteristics: your creativity, your ability to solve problems, your leadership, etc. • Ideally, you’ll want a series of recommendations that compliment each other.
  9. 9. Be an Expert • Standout on LinkedIn by becoming known as an expert. • To do this, visit the ‘Answers’ area of LinkedIn to view questions from other LinkedIn subscribers on a variety of topics. • Answer questions related to your area of expertise. When you provide the best answer to a question, the submitter can identify your answer as ‘best.’ • If you provide the best answer enough times to a topic, you’ll be designated as an ‘expert’ by LinkedIn.
  10. 10. Build Your Network • The power of social networks is founded on its size and strength. • The trick is balance these two aspects of your network. When it comes to networking, size matters. • LinkedIn is a great place to connect with everyone you know professionally and personal contacts that are willing to share connections with you.
  11. 11. Thinking about adding someone as a LinkedIn connection? • Ask yourself: – Would I feel comfortable contacting this individual on behalf of another friend? – Would I be willing to introduce this individual to someone else I know so they can do business together? – Am I comfortable letting this person use my name as a business reference? – Will this person know me if he’s approached by others who use my name? • If you’re currently employed, take care when inviting coworkers, supervisors or company executives to join your network.
  12. 12. Build Your Network • LinkedIn users with a free subscription can search and access a portion of social network’s 34 million members based on their connection count. This includes: their immediate connections; second degree contacts (friends of friends); and third degree contacts, and people with a mutual connections. • You don’t have to have a huge network to reap results. For example, people with more than twenty connections are thirty-four times more likely to be approached with a job opportunity than people with less than five.
  13. 13. Work It! • Write unsolicited recommendations for people you have worked with. This generates goodwill on behalf of each recipient – which strengthens your network. As an added benefit, you’ll often get a recommendation in return. • Update your status on LinkedIn. If you’re looking for a job, let people in your network know. • Learn about companies prior to each interview. Conduct keyword searches on the company name. Identify employees who work for the company. • Identify companies you want to work for. Then, use the inside connections you have at potential employers to build relationships and create new opportunities. • Prior to job interviews, obtain a list of individuals you’ll be meeting. Use LinkedIn to identify their responsibilities, interests, previous employers and other relevant information.
  14. 14. Use Groups to Extend your Reach • Joining a group provides an opportunity to meet individuals outside your existing network. • Groups related to your industry or profession include relevant news, including job postings. • LinkedIn also allows you to communicate to members of mutual groups. • Need to contact someone you don’t know? 1) View their profile. 2) Join a group they’re a member of. 3) Contact them as a member of the group.
  15. 15. Get to Know Recruiters • Contact recruiters using LinkedIn. • According to Kay Luo, director of corporate communications at LinkedIn, Companies are using LinkedIn to find passive job candidates. • It’s a good idea to connect with recruiters in your region, industry and profession BEFORE you’re looking for a job. If you do, there’s a good chance they’ll contact you when a job comes along that matches your skills
  16. 16. QUESTIONS?

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