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Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
Social Media For Business
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Social Media For Business

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Panel slides for MCA-I spring seminar: Social Media for Business. The topic of this panel? How and Why Companies are Using Social Media

Panel slides for MCA-I spring seminar: Social Media for Business. The topic of this panel? How and Why Companies are Using Social Media

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  • 1. How and Why Companies are Using Social Media MCA-I Spring Seminar: Social Media For Business 4/22/2010 DRAFT mmartinez
  • 2. Overview: Social Media Landscape Facebook: “The largest referral network in the world” “Friend to friend” social network. Sharing updates, notes, photos video, interests. Games and applications. Robust privacy settings. Twitter: “The loudest referral network in the world” (listen to consumers) Public social network for sharing updates. Limited privacy settings. LinkedIn: “The most powerful business networking tool in the US” A business-to-business social network. Find and leverage business contacts. Ability to “buy in” for more accessibility. FamilyLink: “The largest Family-Centric network in the world” Family-only social network. Sharing updates, photos video and more. 2
  • 3. Know Your Target Market • Too Busy ‘Facebooking’ to Tweet: • "I'm not on Twitter but I am on Facebook - a lot - way too much - love it, but trying to cut back." • "I have never looked into Twitter because I spend way too much time on FB!!" • "There are just too many social websites out there to choose from. Just like search engines. I am happy where I am and that is at Facebook and MySpace and do not see the need to broaden my horizon. I will never get anything done if I sit and play forever. And trust me....that would be great if I could do so." 3 3
  • 4. Social Media at American Family Insurance Guiding principle: Celebrate & protect families • Engage our fans with content that celebrates this principle • Introduce our brand to prospects who are making insurance-purchasing decisions • Gain awareness and consideration among families by sharing relevant content that celebrates and protects them 4
  • 5. Consumer Education: Life Insurance 5
  • 6. Twitter: Customer Engagement Corporate Twitter Objectives: Identify and respond to postings with negative sentiment: Amplify posting with positive sentiment: Create referral and quoting opportunities: Recognize “Standout agents”: 6

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