ABOUT SMWReflecting on the global impact of social media and its role as acatalyst in driving cultural, political, economic and socialchange, Social Media Week 2012 will focus on a theme ofEmpowering Change through Collaboration. "This years Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to "connectivity" that I have ever attended or been a part of.” Ian Schafer CEO of Deep Focus
SMW EVENT PARTNERIn this document are a set of guidelines that are designed tohelp you with the planning and execution of a local SocialMedia Week event. Please note that this is just a guide and weEncourage you to get creative when thinking about designingyour own event experience.Benefits of becoming an Event Partner in your city:• Engage your company or organization in the conversation that is relevant to your cause or industry• Gain recognition as a thought-leader or influencer in your field• Amplify your message using the Social Media Week platform• Attract brands and networks of relevant hyper-social influencers
THE DO’SWhat we look for:1. Themes, topics and conversations that serve the greater good2. Content that push the boundaries, provides thought leadership and shares fresh insights3. Formats and a approach that feels open, collaborative & inclusive4. Ideas that extend the conversation beyond the life of the event5. Content that provides relevant, balanced and objective assessment of the topic area6. Topics that are provocative, facilitate two-way dialogue, interactive discussions and heated debates7. Participants who have proven credibility in their respective fields8. An agenda that supports cultural, ethnic and gender diversity9. Experiences that integrate technology and/or multimedia in value adding ways10. Actionable and applicable ideas that can be implemented by the participants
THE DONT’SWhat we prefer not to see:1. Self serving or self promotional events2. Content that we’ve seen before or that offers nothing new or unique3. Traditional panel discussions with little audience participation4. Sessions that feel closed or with a limited shelf life5. Sessions that only offer one view, opinion or perspective6. Events that encourage speakers to broadcast their ideas7. Speakers who like to speak for the sake of speaking8. Panels with four white dudes talking about boring sh*t9. Endless PowerPoint slides with complex diagrams and charts10. Highbrow, pseudo intellectual waffle
HIGH-SPEEDNETWORKINGJourney to the Center of the Net”, the Augmendy teamworked with SMW Rome sponsor Ferrovie Dello Stato,aka the Italian Rail, to commandeer a high speed trainheading from Milan to Rome for an SMW journey likeno other. This event pulled in leaders and luminariesfrom the Italian tech, media and press and invited themto take the three hour trip across SMW cities to connectand learn more about social media “in Italia”.
HUMANIZINGSOCIAL MEDIAAs part of Social Media Week in NYC, design firmIDEO hosted the event Humanizing Social Media.Check-in to the event required attendees to leave theirmobile devices behind with their coats, setting the stagefor an experiment in human interaction. Participantswere given a large blank white t-shirt to cover whateverthey were wearing, and their choice of a range ofbuttons with which to express interests and identity.
POP-UPIDEASOgilvy Group UK’s pop-up advertising agency hostedfree advertising and marketing advice and ideas to smallbusinesses, charities, arts and community groups andentrepreneurs. In celebration of Social Media Week2011, consultations focused on all things social.Londoners were invited to apply for their free hour and ahalf one-to-one session with experts from one of the UK’sleading integrated advertising and marketing agencies.
CASE STUDY Global Headline Sponsor Powered #NokiaConnects campaign Powered Random Acts of Kindness phone give-away Sponsored #NokiaConnects Shorts Keynote Presentation in New York Mashup of Twitter, Nokia OVI Maps & Foursquare 35 6% Nokia employees spoke at of conversation included events around the world mentions of Nokia 24 Nokia N8 phones given 200 Nokia employees engaged 24 away via Random Acts of Kindness 1200 Tweets shared during the week 97% positive sentiment from people on Twitter 1.8 million Twitter followers reached
"Social Media Week is more than an event; it’s a movement.Such an innovative event that taps into the human networks ofpeople across the world and encourages sharing and bestpractice will move us forward faster and more effectively thantraditional event silos. Nokia is proud to be powering such aninnovative movement through our #NokiaConnects solutions andhelping people join the conversations and participate from everywalk of life." Craig Hepburn Global Director, Social Media, Nokia
CASE STUDY Content Hub Host 80 events hosted at JWT’s Business speakers participated JWT events in Toronto, Sao Paulo, London and New York 22 and Media Communications in New York1,000 Twitter mentions globally 4,000 attendees to JWT evens in Toronto, Sao Paulo, London and New York
”Sponsoring Social Media Week and hosting the Business,Media & Communications Hub at JWT was a great thing forus to do. All told we saw about 4,000 people come throughour doors. Together we took part in an importantconversation about the nature of connectedness, in waysboth human and technological.” David Eastman CEO, JWT North America and Worldwide Director, Digital
CASE STUDY Global Supporting Sponsor Hosted four events in three cities Launched PepsiCo Women’s Inspiration Network Keynote in New York, London and Sao Paulo PepsiCo employees engaged in four cities 30 147 Employees across four News articles cities engaged in speaking opportunities 500 Twitter mentions 99% Overall sentiment favorable 141 Blog posts 1.4M Social media reach
“Social Media Week is a truly global phenomenon—showcasing borderless brands and communications, via thepower of social media. We are proud to have been anintegral partner, with PepsiCo employees contributing todiscussions and idea exchanges on three continents andthere, demonstrating the depth and breadth to which digitalmedia is permeating our company.” Bonin Bough Global Director of Social and Digital Media for PepsiCo
FOR MOREINFORMATION VISIT US AT socialmediaweek.org @socialmediaweek