SMW NYC Editorial Opportunities
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SMW NYC Editorial Opportunities

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  • 1. CALENDAR OF DATES SOCIAL MEDIA WEEK 2014 EDIT ORIALOPPORTUNITIES "This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to ‘connectivity’ that I have ever attended or been a part of."   Ian Schafer, CEO of Deep Focus Tuesday, December 3, 13 EVENT SUBMISSION OPENS Oct 10 EVENT SUBMISSION DEADLINE Dec 6 PRESENTED BY: POWERED BY:
  • 2. ABOUT mission & global reach Social Media Week, powered globally by Nokia, is a leading news and publishing platform and worldwide event that takes place in 26+ cities each year. GLASGOW VANCOUVER SAN FRANCISCO CHICAGO GLOBAL PERSPECTIVES. CAPTURED LOCALLY. SMW hosts two worldwide events each year in February & September, where on average 10 cities participate simultaneously. NEW YORK CITY TORINO MILAN SEOUL WASHINGTON DC LOS ANGELES TOKYO SHANGHAI MIAMI MUMBAI MEXICO CITY FEBRUARY CITIES Our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society, and culture. LONDON PARIS TORONTO COPENHAGEN HAMBURG BERLIN LAGOS BOGOTA SINGAPORE SEPTEMBER CITIES PAST CITIES SÃO PAULO BUENOS AIRES SMW REACH The SMW global footprint grows on average by 20% each year, with new cities being added all the time. PARTICIPANTS 60K 60K 2,000 EVENTS 500K SOCIAL ACTIONS 18,215 HOURS 26 CITIES 4,000 SPEAKERS OF STREAMED VIDEO VIEWED “Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine Tuesday, December 3, 13
  • 3. PRESS & TRENDS media mentions & influence SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions. Top mentioned session Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more. 3,135 2,643 1,487 1,455 1,030 854 815 Topics Covered in Press Articles Social media used during crisis Warby Parker Food Tumblr o Ford Fiesta Social TV Nokia Lumia 820 Design Challenge Colombia NOT Columbia NYC's Tech Bubble Publications that Covered Social Media Week Publications that Covered Social Media Week Billboard, FOX News, Vogue Italia, The Guardian, Web, Next AdWeek, New AdWeek, New Billboard, FOX News, Vogue Italia, The Guardian, The Next The CNN, Web, CNN, York Times, Business York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere,Huffington Post GQ Italia, Corriere, Huffington Post Tuesday, December 3, 13 730 597 581 529 528 509 503 450 443 433 429 HASHTAGS #smwogilvy #rejectedcitizenshipquestions #socialmedia #smw140resume #smwsmac #smwbuzzfeed #smwnative #smwscience #smwfastcompany #smwknd #visual #smartereveryday #smwregulated #sonyc #smwford #storify #aolddbsmw #smwofferpop # Over the course of the week, more than 717 hashtags were used.
  • 4. ABOUT NEW YORK voted one of the most influential tech conferences in NYC Social Media Week New York is now in its 6th year and serves as the flagship city for the February event. Due to its scale and impact, SMW NYC is considered the global hub of Social Media Week. It attracts some of the world’s most high profile speakers, press, media, and brands, together with a sophisticated audience of hyper-connected influencers. Paris 21,391 Lagos Copenhagen 9,529 21,473 Tuesday, December 3, 13 Hamburg 7,955 New York Milan 31,652 49,862 Washington DC # 10K Miami 13,711 # Tokyo 48,419 60K PARTICIPANTS 2013 FACTS & FIGURES FEBRUARY2013 FEBRUARY 2013 MOST SOCIAL SMW CITIES MOST SOCIAL SMW CITIES 250+ EVENTS 280K SOCIAL ACTIONS 11k HOURS NYC 600 SPEAKERS OF STREAMED VIDEO VIEWED 11,890 Singapore 10,871 Sponsorship Package Discounts: Save 15% by October 31 and 10% by November 30.
  • 5. VISION FOR 2014 The Future of Now campus experience SMW NYC’s official program will take place at Highline Stages, the premier event space in the Meatpacking District of Manhattan. 2014 CAMPUS VISION During Social Media Week NYC, we will set the stage for the world’s most influential thought leaders, brands, agencies, startups, and digital change makers to share best practices, ideas & inspiration. 2014 THEME: THE FUTURE OF NOW In a world where we are always on and always connected, we believe passionately that examining the technologies that are changing the ways we work, live, and create will lead us to live better & more productive lives. - 3 floors 42,000 square feet Located in heart of Manhattan Exhibition and Marketplace - Cafe Lounges 2 Classrooms 3 Theaters Co-working WHAT TO EXPECT NUMBER OF ATTENDEES 6,000 EVENT SESSIONS (CAMPUS) 140 SPEAKERS 500 EXHIBITORS INSTALLATIONS 10 NETWORKING LOUNGES & CO-WORKING SPACES 6 FOOD VENDORS 5 VIP PARTIES & SPECIAL EVENTS Tuesday, December 3, 13 35 5
  • 6. CONTENT & PROGRAMMING theater style sessions, keynotes or masterclass formats INNOVATION ADVERTISING & MARKETING SOCIETY & CULTURE STAGE 1 STAGE 2 STAGE 3 TOPICS: TOPICS: TOPICS: + The Future of Now + Trends & Future Gazing + Early Stage Innovation + Big Data Analytics + Social Media Measurement + Mobile Advertising + Government & Politics + Social Innovation + Charities & Non-profits + Emerging Technology + The Collaborative Economy + Open Innovation + Second Screen Advertising + Storytelling & Content Marketing + Native Adverting + Education & E-Learning + Health & Wellness + Design, Art & Photography + Internet of Things + Open data + Platforms and Tools + Future of Media & Publishing + Fashion, Lifestyle & Food + Music & Entertainment EVENT FORMATS: PAST SPEAKERS: + Workshops + Masterclasses Tuesday, December 3, 13 Steven B Johnson, Author David Karp, CEO of Tumblr Danah Boyd, author, researcher MIT Ben Kaufman, CEO of Quirky Ester Dyson, Chairman Edventure Holdings Anne Curry, Anchor, NBC News David Carr, The New York Times Dennis Crowley, CEO of Foursquare Jennifer Pahlka, Founder Code for America Beth Comstock, CMO of GE Tonya Surman, Center for Social Innovation Larry King, Host and Presenter, CNN Dale Dougherty, CEO, Make Magazine Scott Monty, Ford Motor Company Jessica Jackley, Founder of Kiva + Debates + Mixers / Networking + Fireside Chats Neil Blumenthal, CEO of Warby Parker Kevin Slavin, MIT Media Lab + Panels + Interviews + Keynotes & Talks Jonah Peretti, CEO of Buzzfeed
  • 7. EDITORIAL content tracks and categories More than 70,000 people visit our site for Social Media Week New York, with another 62,000 subscribers to email. Seeking to explore how humanity and technology meet, our blogs allow for rich content delivered to our audience of hyperconnected influencers. SMW NYC features News, Research, Articles, and Live Coverage to our regular visitors. Our content is distributed via our blog, newsletters, social channels, and other emails. FEBRUARY 2013 LIVE COVERAGE DURING SMW NYC Tuesday, December 3, 13
  • 8. EDITORIAL BENEFITS access to thought leaders, all-access to SMW NYC, and increased exposure EXPOSURE ACCESS TO SMW NYC Have your work seen by over 70,000 hyperconnected influencers at one of the most influential tech events of the year. Gain full access to SMW NYC as one of our press members, including full access to all three levels of Campus. + Access top tier speakers and event partners + Connect with leading brands in a professional capacity + Network with attendees during SMW NYC at our new Campus + Professional guidance and editorial review + Admission to all Official Events + Additional support during the week from Director of Communications + Press Guide to SMW NYC + Ability to line up interviews and/or ask questions in advance OPPORTUNITY FOR PAY Superior writing is rewarded with pay, and all editorial contributors can work up to our highest tier. + + + + + Seek 15 top tier contributors $50/ post stipend Commitment of minimum of three posts/ month Require minimal editing and direction Timely and consistent contribution Send writing samples by December 15: Nicky@Crowdcentric.net Tuesday, December 3, 13
  • 9. CONTENT CATEGORIES potential topics and categories for contributing to SMW NYC NEWS Product Reviews, Trends, and Product Launches & Announcements EVENTS Live Coverage, Speaker Profiles & Interviews, Testimonials, Event Takeaways, and Event Reviews Tuesday, December 3, 13 RESEARCH White Papers, Reports, Infographics, Best Practices, and Studies OTHER Directory Listings, Webinars, and Series Ideas ARTICLES Opinion Pieces, Product & Brand Features, Interviews, Profiles, and How To’s BE A PART OF OUR TEAM See SMW NYC in a unique way, and share your ideas with our team.
  • 10. CONTACTS SALES & MARKETING DIRECTOR OF COMMUNICATIONS Nicky Yates nicky@crowdcentric.net DIRECTOR OF MARKETING Giorgia Lucciola giorgia@crowdcentric.net GLOBAL DIRECTOR OF SALES Katya Libin katya@crowdcentric.net Tuesday, December 3, 13