SOCIAL MEDIA WEEK 2014
!!
!
"This year's Social Media Week was the most comprehensive
discussion of issues, opportunities,...
ABOUTmission & global reach
Social Media Week,
powered globally by
Nokia, is a leading news
and publishing platform
and wo...
Nokia Lumia 820 Design Challenge
Topics Covered in Press Articles
Publications that Covered Social Media Week
Billboard, F...
ATTENDEESregistrant statistics from February 2013
The SMW audience is made up of senior
marketers, founders & entrepreneur...
+ Big Data Analytics
+ Social Media Measurement
+ Mobile Advertising
+ Second Screen Advertising
+ Storytelling & Content ...
EVENT PARTNER GUIDELINEScontent formats for talks and sessions
WHICH FORMAT IS RIGHT FOR MY CONTENT?
KEYNOTE: SOLO or INTE...
EVENT FORMATSpresenting content in ways that will benefit attendees the most
+ Consider how the speaker best conveys the
me...
CONTENT FORMATSenhancing the attendee experience through high-level content, installations & activations
+ Is there a lead...
CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders
KEYNOTE TALK WITH WAR...
CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders
THE 140-CHARACTER RES...
CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies & industry thought leaders
FORD FIESTA MOVEMENT
K...
CONTACTS
FOUNDER & EXECUTIVE DIRECTOR Toby Daniels toby@crowdcentric.net
GLOBAL HEAD OF CLIENT SERVICES Benjamin Scheim be...
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SMW Global Event Partner Deck 2014

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SMW Global Event Partner Deck 2014

  1. 1. SOCIAL MEDIA WEEK 2014 !! ! "This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to ‘connectivity’ that I have ever attended or been a part of."   Ian Schafer, CEO of Deep Focus EVENT SUBMISSION OPENS Apr 23 EVENT SUBMISSION DEADLINE July 18 CALENDAR OF DATES POWERED BY: EVENT PARTNER GUIDE
  2. 2. ABOUTmission & global reach Social Media Week, powered globally by Nokia, is a leading news and publishing platform and worldwide event that takes place in 26+ cities each year. Our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society, and culture. The SMW global footprint grows on average by 20% each year, with new cities being added all the time. GLOBAL PERSPECTIVES. CAPTURED LOCALLY. SMW REACH SMW hosts two worldwide events each year in February & September, where on average 10 cities participate simultaneously. “Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine OF STREAMED VIDEO VIEWED SPEAKERS 262,000 EVENTS CITIES 500K 60K SOCIAL 4,000 HOURS18,215 ACTIONS PARTICIPANTS 60K EVENT SUBMISSION OPENS Apr 23 EVENT SUBMISSION DEADLINE July 18
  3. 3. Nokia Lumia 820 Design Challenge Topics Covered in Press Articles Publications that Covered Social Media Week Billboard, FOX News, Vogue Italia, The Guardian, The Next Web, CNN, AdWeek, New York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere,Huffington Post Food NYC's Tech Bubble Social media used during crisis Warby Parker Social TV Colombia NOT Columbia Tumblro Ford Fiesta PRESS & TRENDSmedia mentions & influence SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions. HASHTAGS3,135 2,643 1,487 1,455 1,030 854 815 730 529 528 509 503 450 443 433 429 597 581 #smwogilvy #rejectedcitizenshipquestions #socialmedia #smw140resume #smwsmac #smwbuzzfeed #smwnative #smwscience #smwfastcompany #smwknd #visual #smartereveryday #smwregulated #sonyc #smwford #storify #aolddbsmw #smwofferpop # Over the course of the week, more than 717 hashtags were used. Top mentioned session Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more. Billboard, FOX News, Vogue Italia, The Guardian, The Next Web, CNN, AdWeek, New York Times, Business Insider, Globo, Entertainment Weekly, DigitalTrends, Wired Italia, GQ Italia, Corriere, Huffington Post Publications that Covered Social Media Week
  4. 4. ATTENDEESregistrant statistics from February 2013 The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers. Entry Level Professional (0-2 years) 19.1% Experienced Professional (3+ years) 33.6% Management (Below C-Level) 21.9% Founder & Investor 13% Executive (C-Level) 7.7% Student 4.8% CAREER LEVEL CONNECTING ONLINE Twitter Followers 74.8k Facebook Fans 53.7k Watching Livestream 58.0k Social Mentions 280.2k Total Impressions 663.6M Marketing, Advertising, PR & Communications 35.8% Media & Publishing 15.1% Arts & Entertainment 6% Non-profit 5.2% Information Technology & Services 4.5% Fashion / Luxury 3.6% Other 28% INDUSTRYRepresented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands. COMPANY SIZE OF ATTENDEE 31.40% 20.0% 16.4% 6.9% 6.5% 7.3% 3.3% 8.10% 1-10 11-50 51- 200 201 -500 501 -1000 1001 -5000 5001 -10000 10000+ I was there! # @# #
  5. 5. + Big Data Analytics + Social Media Measurement + Mobile Advertising + Second Screen Advertising + Storytelling & Content Marketing + Native Adverting + Platforms and Tools + Future of Media & Publishing ADVERTISING & MARKETING STAGE 2 SOCIETY & CULTURE STAGE 3 TOPICS: + Government & Politics + Social Innovation + Charities & Non-profits + Education & E-Learning + Health & Wellness + Design, Art & Photography + Fashion, Lifestyle & Food + Music & Entertainment TOPICS: CONTENT & PROGRAMMINGtheater style sessions, keynotes or masterclass formats + The Future of Now + Trends & Future Gazing + Early Stage Innovation + Emerging Technology + The Collaborative Economy + Open Innovation + Internet of Things + Open data INNOVATION STAGE 1 TOPICS: EXAMPLE COMPANIES THAT PARTICIPATE + Thought Leadership + Recruiting & Talent Acquisition + Brand Awareness + Company Announcement + Case Study Presentation + Industry Collaboration + Local Market Engagement + Hyper-social Influencer Engagement + Employee Engagement + Market & Product Testing EVENT PARTNER BENEFITS:
  6. 6. EVENT PARTNER GUIDELINEScontent formats for talks and sessions WHICH FORMAT IS RIGHT FOR MY CONTENT? KEYNOTE: SOLO or INTERVIEW an industry thought leader providing a unique perspective TALK, INTERVIEW, or MODIFIED-PANEL a structured panel or presentation on a given topic area MASTERCLASS a technical expert provides useful how-to’s and tutorial SINGLE EVENT a specialized event, party, or experience for attendees BRAND SHOWCASE marketplace, trade show, exhibition, or single installation HELPFUL GUIDELINES FOR YOUR EVENT: + CONTENT: Plan content that pushes boundaries, provides thought leadership, and shares fresh insight. + THEME: Focus on themes, topics, and conversations that serve your audience needs. No sales pitches. + STRUCTURE: Encourage interactive discussions and debates through balanced and objective assessments. + FORMAT: Consider creative event formats that promote openness, collaboration, and inclusivity. + SPEAKERS: Select speakers and participants who have proven credibility in their respective fields. + DIVERSITY: Support cultural, ethnic, and gender diversity in your programming and speaker selection. + VISUALS: Integrate technology and/or multimedia into your event in value-adding ways. + ETHICS: Follow best practices, such as providing attribution where needed. + THINGS TO AVOID: Steer clear of self-serving, self-promotional, or rehashed content or events with speakers offering little or no diversity of background, culture, or perspective. "Social Media Week in NYC is at the forefront of my favorite social media events around the world. The quality of the content, the speakers, and the attendees are first class, and I'm already thinking about how I can participate in other SMW events around the world!" Freddie Laker Director of Digital Strategy, Asia | SapientNitro EVENT SUBMISSION OPENS Apr 23 EVENT SUBMISSION DEADLINE Jul 18 + Interviews + Panels + Content Tracks + Debates + Mixers / Networking Parties + Roundtables + Fireside Chats + Masterclasses + Special Events + Performances EVENT FORMATS:
  7. 7. EVENT FORMATSpresenting content in ways that will benefit attendees the most + Consider how the speaker best conveys the message: either solo or in an interview format. + Are there any visuals or media that can be included to enhance the story or experience? + What’s the call-to-action or lesson in the speaker’s message? + Provide time for audience Q&A. KEYNOTES SOLO or INTERVIEW SESSIONS TALKS, ROUNDTABLES, OR PANELS MASTERCLASSES IMMERSIVE EDUCATION SESSIONS + Give context on each speaker’s opinion or perspective, either via presentations or an introduction from the moderator. + Have a strong moderator that does not let the conversation get side-tracked. + Connect all of the speakers in advance. + Provide a clear outline of the points to be discussed. + Provide a short period for audience Q&A. + There is high demand for classes in design, programming, community management, growth hacking, and digital branding/strategy. + How can you present the strongest content and take-aways possible for the class? + What is the learn-by-doing project you would use to prompt the students to learn a new skill? A hands-on collaborative learning seminar with project-based tasks to get up to 45 students actively involved in the experience. Classes target a higher skill level audience and are first- come, first-served. Bringing together several key voices on a given topic that can sound-off on opposing perspectives, provide a rousing dialogue, or elevate the conversation around a current issue to new levels. A CEO, entrepreneur, or thought leader providing insight on a company or topic that was disruptive in an industry or created a new landscape in the social web that has affected people on a global scale. “Together with our amazing partners and our growing community, we are passionate about accelerating our understanding of social media’s role in society. We recognize that through collaboration we can deepen our knowledge, share ideas, and inspire each other to take full advantage of the incredible opportunities in front of us.” - Toby Daniels - Founder & Executive Director, Social Media Week 60 to 75 minutes45 -90 minutes20-60 minutes EVENT SUBMISSION OPENS Apr 23 EVENT SUBMISSION DEADLINE July 18
  8. 8. CONTENT FORMATSenhancing the attendee experience through high-level content, installations & activations + Is there a leading voice that can keynote to start the content track and set the tone? + Short, rapid-fire talks can be challenging: will there be a coach or rehearsal to insure the talks go smoothly? + Will the presenters use projected decks / visuals? + Will there be a large enough community that will want to attend and dive deep into this content? + Who will emcee the track and introduce speakers? CONTENT TRACKS RAPID FIRE, BACK-TO-BACK TALKS SPECIAL EVENTS DINNERS, PITCH-EVENTS, GATHERINGS BRAND INTEGRATION EXHIBITION AND MARKETPLACE + What makes the event unique or compelling? + Will there be any components that attendees will want to share or tout to their friends? + How will the event be marketed and promoted? + Do you have a team that can coordinate all details of the venue, A/V, signage, production, and streaming? + Is this covering the most current content / topics? + Integration includes a physical installation with WiFi, standard furniture, and a plasma screen. + Design and creative strategy support is provided + A great opportunity for digital branding and onsite physical signage at Campus. Partner with SMW NYC for the opportunity to have a physical and interactive presence at Campus and showcase your product or services to all attendees. Independently host a single event, curated gathering, performance, party, breakfast, competition, dinner, or an entire day of category specific programming at a unique venue. A series of talks and events on a given subject or idea, hearing from speakers via short 5 to 10 minute presentations, combined with other keynotes, or interviews over a several hour period. Please let us know if you would like to consider additional brand integration in the Marketplace or Exhibition spaces. 3-4 hours 1-3 hours EVENT SUBMISSION OPENS Apr 23 EVENT SUBMISSION DEADLINE July 18
  9. 9. CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders KEYNOTE TALK WITH WARBY PARKER CEO, NEIL BLUMENTHAL Neil Blumenthal, Co-CEO of Warby Parker, gave a keynote talk on Inventors Day during Ideas Connected at SMW NYC 2013. Neil shared insights into how he and his fellow co-founders started their business as a way to disrupt and revolutionize the overpriced and outdated eyewear industry. Watch a video of this session. FAST COMPANY’s SOCIAL BRANDS Fast Company presented their list of the Most Innovative Social Companies of 2013 at the Bloomberg Business & Entrepreneurship Hub, prior to publishing it in that month’s magazine. Presentations included the most innovative social media companies and their plans for 2013. Watch this session here. BIG BOI & JANELLE MONÁE LIVE CONCERT During Social Media Week, Janelle Monáe and Outkast’s Big Boi performed live at an event hosted by Social Media Week and Nokia Music in downtown LA. More than 1,500 people attended, securing their tickets via a Twitter promotion and giveaway. Watch a recap video of this incredible performance here. “Social Media Week is like a collective mind getting in touch with itself - an autonomous being reaching for new levels of intelligence. The facts everyone exchanges - though valuable - seem less significant than the acknowledgment we're all thinking and caring about the stuff that matters.” Douglas Rushkoff Author, Program or Be Programmed David Berkowitz, Chief Marketing Officer of MRY John Winsor CEO of Victor & Spoils and Chief Innovation Office, Havaas Worldwide  “Social Media Week is changing the definition of what a great conference is. Of all of the events I have a chance to speak at and participate in, this is by far my favorite.” “Digital is revolutionizing the way people connect with each other — and Social Media Week has remained at the forefront of this trend by bringing together some of the most innovative thinkers in marketing, tech, and media at its global conferences.”  
  10. 10. CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies, & industry thought leaders THE 140-CHARACTER RESUME: HOW YOUR SOCIAL FOOTPRINT CAN GET YOU HIRED The Daily Muse hosted an event at AppNexus in February 2013 that gave tips and best practices for getting hired through social media, with panelists from NPR, NBC, Mashable, and AppNexus. This popular event generated 1455 social mentions for #SMW140Resume. Read a recap via Storify here. SMW NYC 2013 CLOSING PARTY To wrap up SMW NYC, organizers Crowdcentric and MKG, together with Global Headline Sponsor Nokia and Supporting Party Sponsors HouseParty and BuzzFeed hosted the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art. WARBY PARKER & GOOGLE+ Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in eyewear displays. Attendees used Google+ Hangouts, where they were able to get feedback from celebrities, influencers and fashion experts. ALEXIS OHANIAN TELLING US ALL HOW INTERNET MAKES THE WORLD SUCK LESS BRIAN STELTER & DAVID CARR DISCUSS THE FUTURE OF MEDIA SCOTT HEIFERMAN PRESENTING IDEAS ON THE POWER OF MEETUPS
  11. 11. CASE STUDIES & TESTIMONIALSstories from brands, agencies, tech companies & industry thought leaders FORD FIESTA MOVEMENT Kicking off SMWNYC on Tues. Feb 19 at Bloomberg, Scott Monty, Global Head of Social Media, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives. PEPSICO GLOBAL TOUR As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities. Michael Lazerow CEO of Buddy Media Bonin Bough VP of Global Media and Consumer Engagement at Mondelēz International "Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.” “This year’s Social Media Week was a truly global phenomenon — showcasing borderless brands, via the power of social media. We are proud to have been an integral partner — with PepsiCo employees contributing to discussions and idea exchanges on three continents.” CREATIVITY & AUTHENTICITY IN THE SOCIAL AGE WITH BUZZFEED CROWDFUNDx NYC, TALKS AND LIVE PITCH EVENT Media site, BuzzFeed, reminded us that, whether we know it or not, the content we share says a lot about our identity. They included best practices for social sharing under the analogy of a cocktail party, providing key take-aways and devices. Check out a recap and video of this session at JWT here. SMW and Crowdfunder partnered together to bring crowdfunding leaders to discuss the latest rulings and share visions for the future of the industry, culminating in a pitch event for a $25k cash prize. Check out more on this event here.
  12. 12. CONTACTS FOUNDER & EXECUTIVE DIRECTOR Toby Daniels toby@crowdcentric.net GLOBAL HEAD OF CLIENT SERVICES Benjamin Scheim ben@crowdcentric.net GLOBAL DIRECTOR OF SALES Katya Libin katya@crowdcentric.net GLOBAL HEAD OF MEDIA Brian Quinn brianquinn@crowdcentric.net SALES & MARKETING
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