Smw brand guidelines-6_25_2012
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
773
On Slideshare
462
From Embeds
311
Number of Embeds
1

Actions

Shares
Downloads
22
Comments
0
Likes
1

Embeds 311

http://socialmediaweek.org 311

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. T H EW O R K S H O P 154 GRAND STREET NEW YORK, NY 10013 THEWORKSHOP.COSOCIAL MEDIA WEEK BRAND GUIDELINES 06.18.12
  • 2. This document is a reference for all Social Media Week city organizers,partners and employees, designed to assist those working with branding material. This guide will advise how all collateral is to be represented,working with the Social Media Week visual identity in maintaining brand integrity and consistency across all communications. This is critical tothe success of the brand. Implementation of these guidelines will ensure that our vision is achieved, and that we project a professional, consistent and cohesive image.
  • 3. S O C I A L M E D I A W E E KV I S U A L I D E N T I T Y / C O L O R
  • 4. S O C I A L M E D I A W E E KV I S U A L I D E N T I T Y / B & W
  • 5. S O C I A L M E D I A W E E K C L E A R S P A C E
  • 6. S O C I A L M E D I A W E E K C O L O R P A L E T T EPANTONE 2728CMYK C: 93 M: 78 Y: 0 K: 0#0047BAPANTONE 380CMYK C: 17 M: 0 Y: 87 K: 0#DBE341PANTONE 2766CMYK C: 100 M: 97 Y: 37 K: 39#131B4DPANTONE COOL GRAY 1CMYK C: 13 M: 11 Y: 12 K: 0#DAD8D6
  • 7. S O C I A L M E D I A W E E K T Y P O G R A P H YGOTHAM LIGHT GOTHAM BOOKAaBb0123 AaBb0123ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*() abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() LEAGUE GOTHIC AaBb0123 ABCDEFGHIJKLMNOPQRSTUVWXYZGOTHAM MEDIUM GOTHAM BOLD abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()AaBb0123 AaBb0123ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*() 1234567890!@#$%^&*()
  • 8. S O C I A L M E D I A W E E K C I T Y L O G O T R E A T M E N TBARCELONA SÃO PAULO BERLIN
  • 9. S O C I A L M E D I A W E E KA V A T A R : G L O B A L
  • 10. S O C I A L M E D I A W E E K A V A T A R : C I T YBARCELONA SÃO PAULO BERLIN
  • 11. S O C I A L M E D I A W E E KA V A T A R : C I T Y / G E T I N V O L V E D
  • 12. S O C I A L M E D I A W E E KA V A T A R : C I T Y / G E T I N V O L V E D W / I M A G E
  • 13. S O C I A L M E D I A W E E K F A C E B O O K T E M P L A T E SSMW GLOBAL SMW CITY
  • 14. S O C I A L M E D I A W E E K T W I T T E R T E M P L A T E SSMW GLOBAL SMW CITY
  • 15. S O C I A L M E D I A W E E K L O G O & I M A G E T R E A T M E N TLogo should always wrap the edges of either a photo or solid color as seen below.
  • 16. JASON BRISCOE JB@THEWORKSHOP.CO +1 646 248 9088 T H EW O R K S H O P 154 GRAND STREET NEW YORK, NY 10013 THEWORKSHOP.CO