Social Media by the
Numbers
Cold hard facts of why you need a social
marketing campaign.

78%
of 26,486 say consumer recommendations are the most
credible form of advertising
according to a global Nielsen survey

3X
Online social network users were three times more
likely to trust their peers’ opinions over advertising
when making purchase decisions.
JupiterResearch, March 2007

84%
said they would trust user reviews over a critic
Marketing Sherpa, July 2007

62%
named Web sites with user reviews as their top
choice, even beating out a knowledgeable friend (59%)
when asked what source they would be “very likely” to
consult before making a decision about their
entertainment options
Marketing Sherpa, July 2007