Social Media by the
     Numbers
 Cold hard facts of why you need a social
          marketing campaign.
78%
of 26,486 say consumer recommendations are the most
credible form of advertising

according to a global Nielsen survey
3X
Online social network users were three times more
likely to trust their peers’ opinions over advertising
when making pu...
84%
said they would trust user reviews over a critic

Marketing Sherpa, July 2007
62%
named Web sites with user reviews as their top
choice, even beating out a knowledgeable friend (59%)
when asked what s...
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
Social Media Marketing By The Numbers
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Social Media Marketing By The Numbers

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Social Media Squad is a social media marketing firm specializing in grassroots marketing and online social marketing. These numbers have been compiled to back up our claim that every company needs a presence in the social web.

Published in: Business, News & Politics

Social Media Marketing By The Numbers

  1. 1. Social Media by the Numbers Cold hard facts of why you need a social marketing campaign.
  2. 2. 78% of 26,486 say consumer recommendations are the most credible form of advertising according to a global Nielsen survey
  3. 3. 3X Online social network users were three times more likely to trust their peers’ opinions over advertising when making purchase decisions. JupiterResearch, March 2007
  4. 4. 84% said they would trust user reviews over a critic Marketing Sherpa, July 2007
  5. 5. 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%) when asked what source they would be “very likely” to consult before making a decision about their entertainment options Marketing Sherpa, July 2007
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