Technobabble or Technobrilliance

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A look at how higher education constitutions are using social media.

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Technobabble or Technobrilliance

  1. 1. technobabble or technobrilliance? Lauren Candito Co-Founder, Social Media SolutionsTuesday, April 19, 2011 1
  2. 2. Tuesday, April 19, 2011 2
  3. 3. Tuesday, April 19, 2011 3
  4. 4. Tuesday, April 19, 2011 4
  5. 5. Tuesday, April 19, 2011 5
  6. 6. 38 5Tuesday, April 19, 2011 6
  7. 7. Tuesday, April 19, 2011 7
  8. 8. "Every period of hardship from the ice age to the great depression spurred evolution and innovation."Tuesday, April 19, 2011 8
  9. 9. EvolveTuesday, April 19, 2011 9
  10. 10. or become extinctTuesday, April 19, 2011 10
  11. 11. Think about the history of marketing communication…Tuesday, April 19, 2011 11
  12. 12. Buy Our Stuff! Call Now! Order Today! But Wait… There’s More!Tuesday, April 19, 2011 12
  13. 13. Tuesday, April 19, 2011 13
  14. 14. Tuesday, April 19, 2011 14
  15. 15. Tuesday, April 19, 2011 15
  16. 16. Tuesday, April 19, 2011 16
  17. 17. 17 25Tuesday, April 19, 2011 17
  18. 18. What is Social Media?Tuesday, April 19, 2011 18
  19. 19. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn interactive communication into dialogue.Tuesday, April 19, 2011 19
  20. 20. photo sharing blogs forums wikis bookmarking Social Media sites video sharing rating sites microblogging podcastsTuesday, April 19, 2011 20
  21. 21. Social media sites include…Tuesday, April 19, 2011 21
  22. 22. 22 25Tuesday, April 19, 2011 22
  23. 23. Real World Examples Innovation & ExcellenceTuesday, April 19, 2011 23
  24. 24. The University of Alabama  Na5onal Alumni Associa5onTuesday, April 19, 2011 24
  25. 25. The University of Alabama  Na5onal Alumni Associa5onTuesday, April 19, 2011 25
  26. 26. The University of Alabama  Na5onal Alumni Associa5onTuesday, April 19, 2011 26
  27. 27. Emory University  Blue Pig  CampaignTuesday, April 19, 2011 27
  28. 28. Emory University  Blue Pig  CampaignTuesday, April 19, 2011 28
  29. 29. Oklahoma State University Alumni  Associa5onTuesday, April 19, 2011 29
  30. 30. Oklahoma State University Alumni  Associa5onTuesday, April 19, 2011 30
  31. 31. Oklahoma State University Alumni  Associa5on “I think we’re a preEy  good example of how  you can do a lot with a  li.le.  We’ve got a very  small budget.  It doesn’t  take that much money to  build a Facebook Page.  It  takes a lot of hard work  and effort.”Tuesday, April 19, 2011 31
  32. 32. Texas Tech UniversityTuesday, April 19, 2011 32
  33. 33. Texas Tech UniversityTuesday, April 19, 2011 33
  34. 34. Texas Tech UniversityTuesday, April 19, 2011 34
  35. 35. University of Central OklahomaTuesday, April 19, 2011 35
  36. 36. 36Tuesday, April 19, 2011 36
  37. 37. West Point Associa5on of GraduatesTuesday, April 19, 2011 37
  38. 38. 38Tuesday, April 19, 2011 38
  39. 39. 39Tuesday, April 19, 2011 39
  40. 40. Texas A&M UniversityTuesday, April 19, 2011 40
  41. 41. Texas A&M UniversityTuesday, April 19, 2011 41
  42. 42. Butler UniversityTuesday, April 19, 2011 42
  43. 43. 43Tuesday, April 19, 2011 43
  44. 44. Stanford University 44Tuesday, April 19, 2011 44
  45. 45. Harvard 45Tuesday, April 19, 2011 45
  46. 46. Let’s go off campus for a bit... 46Tuesday, April 19, 2011 46
  47. 47. San Juan Marriot Video Campaign 47Tuesday, April 19, 2011 47
  48. 48. Domino’s UK 48Tuesday, April 19, 2011 48
  49. 49. KLM Surprise 49Tuesday, April 19, 2011 49
  50. 50. 50Tuesday, April 19, 2011 50
  51. 51. • 130,000 YouTube views • 1,461 Tweets • 1,999 blog posts and news articles • 8 mentions on national TV broadcasts • 93% increase in visitors to the “How It Works” page of their website • 14 user-generated videos • 51 user-generated photos 51Tuesday, April 19, 2011 51
  52. 52. My Starbucks Idea 52Tuesday, April 19, 2011 52
  53. 53. Tony Hawk’s Treasure Hunt 53Tuesday, April 19, 2011 53
  54. 54. Are You Prepared? Tips for Getting Started 54Tuesday, April 19, 2011 54
  55. 55. Who will be listening?Tuesday, April 19, 2011 55
  56. 56. 56Tuesday, April 19, 2011 56
  57. 57. Who will be posting?Tuesday, April 19, 2011 57
  58. 58. Find your voice A Community Manager’s job is to use social media tools to build, manage, and protect relationships with your audience. 58Tuesday, April 19, 2011 58
  59. 59. When will you post?Tuesday, April 19, 2011 59
  60. 60. Choose your platformsTuesday, April 19, 2011 60
  61. 61. Develop a content calendarTuesday, April 19, 2011 61
  62. 62. Choose your tools 62Tuesday, April 19, 2011 62
  63. 63. 63Tuesday, April 19, 2011 63
  64. 64. 64Tuesday, April 19, 2011 64
  65. 65. 65Tuesday, April 19, 2011 65
  66. 66. 66Tuesday, April 19, 2011 66
  67. 67. 42 67Tuesday, April 19, 2011 67
  68. 68. How will you manage resources?Tuesday, April 19, 2011 68
  69. 69. How will you integrate other marketing efforts?Tuesday, April 19, 2011 69
  70. 70. Tuesday, April 19, 2011 70
  71. 71. Do You Need an Employee Policy?Tuesday, April 19, 2011 71
  72. 72. 42 72Tuesday, April 19, 2011 72
  73. 73. Getting Started 73Tuesday, April 19, 2011 73
  74. 74. Community Guidelines Be Be Be Amazing Accessible Authentic Respond Provide real Honest and and value transparent participateTuesday, April 19, 2011 74
  75. 75. Tips for Getting Started Use the Rule of Thirds Build relationships with influencers Make it easy to re‐mix your content Remember... There is no instant gratification   Results require effort over time Use metrics to discover what works and what doesn’t 75Tuesday, April 19, 2011 75
  76. 76. Questions?Tuesday, April 19, 2011 76
  77. 77. Ask me later... Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.comTuesday, April 19, 2011 77
  78. 78. ASK ME LATER... Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.comTuesday, April 19, 2011 78

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