Introduction to Social Media (AUM Social Media Conference)

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Introduction to Social Media (AUM Social Media Conference)

  1. 1. social media for business lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011
  2. 2. hello! I’m Lauren Candito i’m the co-founder of social media solutions llc a boutique social media consulting firm we help create authentic, powerful, & long lasting unions between people & brands.Monday, April 4, 2011
  3. 3. hands up who… knows what social media is? uses social media? is on Facebook? is on LinkedIn? is on Twitter?Monday, April 4, 2011
  4. 4. What is Social Media?Monday, April 4, 2011
  5. 5. Social Media is...Monday, April 4, 2011
  6. 6. A conversationMonday, April 4, 2011
  7. 7. That is powered by...Monday, April 4, 2011
  8. 8. Who’s Talking? your customers your employees your board members your critics your fans your competition anyone who has access to the internet and an opinionMonday, April 4, 2011
  9. 9. And guess what??Monday, April 4, 2011
  10. 10. The conversation is Not Controlled...Monday, April 4, 2011
  11. 11. And it’s Not YOUR MessageMonday, April 4, 2011
  12. 12. Social Media SpectrumMonday, April 4, 2011
  13. 13. but these things are just tools if they don’t last will social media then be ‘over’?Monday, April 4, 2011
  14. 14. we’re seeing a fundamental shift in the way we communicateMonday, April 4, 2011
  15. 15. from a time when we saw our websites as a destination ‘build it and they will come’Monday, April 4, 2011
  16. 16. to a recognition that our customers are playing elsewhereMonday, April 4, 2011
  17. 17. if we want to talk to them we need to be where the conversation isMonday, April 4, 2011
  18. 18. we need to be useful and we need to be wherever they want us to beMonday, April 4, 2011
  19. 19. what does this mean?Monday, April 4, 2011
  20. 20. anyone can have a voiceMonday, April 4, 2011
  21. 21. individual experts can build up global influence without the mediation of publishersMonday, April 4, 2011
  22. 22. groups of people can quickly organize themselves: for, or againstMonday, April 4, 2011
  23. 23. customer opinions about products & services are freely available Source: eBay.com; Amazon.comMonday, April 4, 2011
  24. 24. so... What are businesses doing about it? they are joining in!Monday, April 4, 2011
  25. 25. Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products that’s over 30%Monday, April 4, 2011
  26. 26. What Social Networks are Small Businesses Using? Twitter Facebook LinkedIn WordPress Flickr Tumblr BloggerMonday, April 4, 2011
  27. 27. Small Business Owners Have Multiple Profiles on Major Networks 31% Facebook Twitter 10%Monday, April 4, 2011
  28. 28. Where is the Engagement? 3% 47% 50% Twitter Facebook Everything ElseMonday, April 4, 2011
  29. 29. what does this mean? Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.Monday, April 4, 2011
  30. 30. How often do small businesses post on social networks? 14% 24% 62% * per week 8+ posts 1-7 posts post less than onceMonday, April 4, 2011
  31. 31. let’s see a few examplesMonday, April 4, 2011
  32. 32. Dr. Irena Vaksman, DDSMonday, April 4, 2011
  33. 33. Forelinksters.comMonday, April 4, 2011
  34. 34. The Creme Brulee ManMonday, April 4, 2011
  35. 35. 6 tips to get you startedMonday, April 4, 2011
  36. 36. know your audience who are they? where are they online? what are they doing? what tools are they likely to use?Monday, April 4, 2011
  37. 37. listen find out who’s saying what about you set up Google alerts twitter searchMonday, April 4, 2011
  38. 38. know your objectives what is it you’re trying to achieve… to listen and understand? to engage in conversations? to generate buzz? to encourage participation?Monday, April 4, 2011
  39. 39. follow the rules of engagement offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment - these are social spaces…Monday, April 4, 2011
  40. 40. choose the right tools a facebook fan page? a blog? ratings and reviews on your site? twitter? an island in second life? use what’s right for your audience and objectives, not the big new thingMonday, April 4, 2011
  41. 41. think outside normal boundariesMonday, April 4, 2011
  42. 42. hands up who… knows what social media is now?Monday, April 4, 2011
  43. 43. Ok - now let’s get to the good stuff!Monday, April 4, 2011
  44. 44. any questions? socialmediasolutionsllc.com twitter.com/sms_connect lauren@socialmediasolutionsllc.comMonday, April 4, 2011

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