Introduction to Social Media (AUM Social Media Conference)

social media for business lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011

hello! I’m Lauren Candito i’m the co-founder of social media solutions llc a boutique social media consulting ﬁrm we help create authentic, powerful, & long lasting unions between people & brands.Monday, April 4, 2011

hands up who… knows what social media is? uses social media? is on Facebook? is on LinkedIn? is on Twitter?Monday, April 4, 2011

What is Social Media?Monday, April 4, 2011

Social Media is...Monday, April 4, 2011

A conversationMonday, April 4, 2011

That is powered by...Monday, April 4, 2011

Who’s Talking? your customers your employees your board members your critics your fans your competition anyone who has access to the internet and an opinionMonday, April 4, 2011

And guess what??Monday, April 4, 2011

The conversation is Not Controlled...Monday, April 4, 2011

And it’s Not YOUR MessageMonday, April 4, 2011

Social Media SpectrumMonday, April 4, 2011

but these things are just tools if they don’t last will social media then be ‘over’?Monday, April 4, 2011

we’re seeing a fundamental shift in the way we communicateMonday, April 4, 2011

from a time when we saw our websites as a destination ‘build it and they will come’Monday, April 4, 2011

to a recognition that our customers are playing elsewhereMonday, April 4, 2011

if we want to talk to them we need to be where the conversation isMonday, April 4, 2011

we need to be useful and we need to be wherever they want us to beMonday, April 4, 2011

what does this mean?Monday, April 4, 2011

anyone can have a voiceMonday, April 4, 2011

individual experts can build up global influence without the mediation of publishersMonday, April 4, 2011

groups of people can quickly organize themselves: for, or againstMonday, April 4, 2011

customer opinions about products & services are freely available Source: eBay.com; Amazon.comMonday, April 4, 2011

so... What are businesses doing about it? they are joining in!Monday, April 4, 2011

Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products that’s over 30%Monday, April 4, 2011

What Social Networks are Small Businesses Using? Twitter Facebook LinkedIn WordPress Flickr Tumblr BloggerMonday, April 4, 2011

Small Business Owners Have Multiple Profiles on Major Networks 31% Facebook Twitter 10%Monday, April 4, 2011

Where is the Engagement? 3% 47% 50% Twitter Facebook Everything ElseMonday, April 4, 2011

what does this mean? Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.Monday, April 4, 2011

How often do small businesses post on social networks? 14% 24% 62% * per week 8+ posts 1-7 posts post less than onceMonday, April 4, 2011

let’s see a few examplesMonday, April 4, 2011

Dr. Irena Vaksman, DDSMonday, April 4, 2011

Forelinksters.comMonday, April 4, 2011

The Creme Brulee ManMonday, April 4, 2011

6 tips to get you startedMonday, April 4, 2011

know your audience who are they? where are they online? what are they doing? what tools are they likely to use?Monday, April 4, 2011

listen find out who’s saying what about you set up Google alerts twitter searchMonday, April 4, 2011

know your objectives what is it you’re trying to achieve… to listen and understand? to engage in conversations? to generate buzz? to encourage participation?Monday, April 4, 2011

follow the rules of engagement offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment - these are social spaces…Monday, April 4, 2011

choose the right tools a facebook fan page? a blog? ratings and reviews on your site? twitter? an island in second life? use what’s right for your audience and objectives, not the big new thingMonday, April 4, 2011

think outside normal boundariesMonday, April 4, 2011

hands up who… knows what social media is now?Monday, April 4, 2011

Ok - now let’s get to the good stuff!Monday, April 4, 2011

any questions? socialmediasolutionsllc.com twitter.com/sms_connect lauren@socialmediasolutionsllc.comMonday, April 4, 2011

Introduction to Social Media (AUM Social Media Conference)

by Social Media Solutions LLC on Apr 04, 2011

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Introduction to Social Media (AUM Social Media Conference) Presentation Transcript