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Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
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Introduction to Social Media (AUM Social Media Conference)

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Transcript

  • 1. social media for business lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011
  • 2. hello! I’m Lauren Candito i’m the co-founder of social media solutions llc a boutique social media consulting firm we help create authentic, powerful, & long lasting unions between people & brands.Monday, April 4, 2011
  • 3. hands up who… knows what social media is? uses social media? is on Facebook? is on LinkedIn? is on Twitter?Monday, April 4, 2011
  • 4. What is Social Media?Monday, April 4, 2011
  • 5. Social Media is...Monday, April 4, 2011
  • 6. A conversationMonday, April 4, 2011
  • 7. That is powered by...Monday, April 4, 2011
  • 8. Who’s Talking? your customers your employees your board members your critics your fans your competition anyone who has access to the internet and an opinionMonday, April 4, 2011
  • 9. And guess what??Monday, April 4, 2011
  • 10. The conversation is Not Controlled...Monday, April 4, 2011
  • 11. And it’s Not YOUR MessageMonday, April 4, 2011
  • 12. Social Media SpectrumMonday, April 4, 2011
  • 13. but these things are just tools if they don’t last will social media then be ‘over’?Monday, April 4, 2011
  • 14. we’re seeing a fundamental shift in the way we communicateMonday, April 4, 2011
  • 15. from a time when we saw our websites as a destination ‘build it and they will come’Monday, April 4, 2011
  • 16. to a recognition that our customers are playing elsewhereMonday, April 4, 2011
  • 17. if we want to talk to them we need to be where the conversation isMonday, April 4, 2011
  • 18. we need to be useful and we need to be wherever they want us to beMonday, April 4, 2011
  • 19. what does this mean?Monday, April 4, 2011
  • 20. anyone can have a voiceMonday, April 4, 2011
  • 21. individual experts can build up global influence without the mediation of publishersMonday, April 4, 2011
  • 22. groups of people can quickly organize themselves: for, or againstMonday, April 4, 2011
  • 23. customer opinions about products & services are freely available Source: eBay.com; Amazon.comMonday, April 4, 2011
  • 24. so... What are businesses doing about it? they are joining in!Monday, April 4, 2011
  • 25. Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products that’s over 30%Monday, April 4, 2011
  • 26. What Social Networks are Small Businesses Using? Twitter Facebook LinkedIn WordPress Flickr Tumblr BloggerMonday, April 4, 2011
  • 27. Small Business Owners Have Multiple Profiles on Major Networks 31% Facebook Twitter 10%Monday, April 4, 2011
  • 28. Where is the Engagement? 3% 47% 50% Twitter Facebook Everything ElseMonday, April 4, 2011
  • 29. what does this mean? Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.Monday, April 4, 2011
  • 30. How often do small businesses post on social networks? 14% 24% 62% * per week 8+ posts 1-7 posts post less than onceMonday, April 4, 2011
  • 31. let’s see a few examplesMonday, April 4, 2011
  • 32. Dr. Irena Vaksman, DDSMonday, April 4, 2011
  • 33. Forelinksters.comMonday, April 4, 2011
  • 34. The Creme Brulee ManMonday, April 4, 2011
  • 35. 6 tips to get you startedMonday, April 4, 2011
  • 36. know your audience who are they? where are they online? what are they doing? what tools are they likely to use?Monday, April 4, 2011
  • 37. listen find out who’s saying what about you set up Google alerts twitter searchMonday, April 4, 2011
  • 38. know your objectives what is it you’re trying to achieve… to listen and understand? to engage in conversations? to generate buzz? to encourage participation?Monday, April 4, 2011
  • 39. follow the rules of engagement offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment - these are social spaces…Monday, April 4, 2011
  • 40. choose the right tools a facebook fan page? a blog? ratings and reviews on your site? twitter? an island in second life? use what’s right for your audience and objectives, not the big new thingMonday, April 4, 2011
  • 41. think outside normal boundariesMonday, April 4, 2011
  • 42. hands up who… knows what social media is now?Monday, April 4, 2011
  • 43. Ok - now let’s get to the good stuff!Monday, April 4, 2011
  • 44. any questions? socialmediasolutionsllc.com twitter.com/sms_connect lauren@socialmediasolutionsllc.comMonday, April 4, 2011

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