Your SlideShare is downloading. ×
Introduction to Social Media (AUM Social Media Conference)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Introduction to Social Media (AUM Social Media Conference)

1,136
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,136
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
34
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. social media for business lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011
  • 2. hello! I’m Lauren Candito i’m the co-founder of social media solutions llc a boutique social media consulting firm we help create authentic, powerful, & long lasting unions between people & brands.Monday, April 4, 2011
  • 3. hands up who… knows what social media is? uses social media? is on Facebook? is on LinkedIn? is on Twitter?Monday, April 4, 2011
  • 4. What is Social Media?Monday, April 4, 2011
  • 5. Social Media is...Monday, April 4, 2011
  • 6. A conversationMonday, April 4, 2011
  • 7. That is powered by...Monday, April 4, 2011
  • 8. Who’s Talking? your customers your employees your board members your critics your fans your competition anyone who has access to the internet and an opinionMonday, April 4, 2011
  • 9. And guess what??Monday, April 4, 2011
  • 10. The conversation is Not Controlled...Monday, April 4, 2011
  • 11. And it’s Not YOUR MessageMonday, April 4, 2011
  • 12. Social Media SpectrumMonday, April 4, 2011
  • 13. but these things are just tools if they don’t last will social media then be ‘over’?Monday, April 4, 2011
  • 14. we’re seeing a fundamental shift in the way we communicateMonday, April 4, 2011
  • 15. from a time when we saw our websites as a destination ‘build it and they will come’Monday, April 4, 2011
  • 16. to a recognition that our customers are playing elsewhereMonday, April 4, 2011
  • 17. if we want to talk to them we need to be where the conversation isMonday, April 4, 2011
  • 18. we need to be useful and we need to be wherever they want us to beMonday, April 4, 2011
  • 19. what does this mean?Monday, April 4, 2011
  • 20. anyone can have a voiceMonday, April 4, 2011
  • 21. individual experts can build up global influence without the mediation of publishersMonday, April 4, 2011
  • 22. groups of people can quickly organize themselves: for, or againstMonday, April 4, 2011
  • 23. customer opinions about products & services are freely available Source: eBay.com; Amazon.comMonday, April 4, 2011
  • 24. so... What are businesses doing about it? they are joining in!Monday, April 4, 2011
  • 25. Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products that’s over 30%Monday, April 4, 2011
  • 26. What Social Networks are Small Businesses Using? Twitter Facebook LinkedIn WordPress Flickr Tumblr BloggerMonday, April 4, 2011
  • 27. Small Business Owners Have Multiple Profiles on Major Networks 31% Facebook Twitter 10%Monday, April 4, 2011
  • 28. Where is the Engagement? 3% 47% 50% Twitter Facebook Everything ElseMonday, April 4, 2011
  • 29. what does this mean? Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.Monday, April 4, 2011
  • 30. How often do small businesses post on social networks? 14% 24% 62% * per week 8+ posts 1-7 posts post less than onceMonday, April 4, 2011
  • 31. let’s see a few examplesMonday, April 4, 2011
  • 32. Dr. Irena Vaksman, DDSMonday, April 4, 2011
  • 33. Forelinksters.comMonday, April 4, 2011
  • 34. The Creme Brulee ManMonday, April 4, 2011
  • 35. 6 tips to get you startedMonday, April 4, 2011
  • 36. know your audience who are they? where are they online? what are they doing? what tools are they likely to use?Monday, April 4, 2011
  • 37. listen find out who’s saying what about you set up Google alerts twitter searchMonday, April 4, 2011
  • 38. know your objectives what is it you’re trying to achieve… to listen and understand? to engage in conversations? to generate buzz? to encourage participation?Monday, April 4, 2011
  • 39. follow the rules of engagement offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment - these are social spaces…Monday, April 4, 2011
  • 40. choose the right tools a facebook fan page? a blog? ratings and reviews on your site? twitter? an island in second life? use what’s right for your audience and objectives, not the big new thingMonday, April 4, 2011
  • 41. think outside normal boundariesMonday, April 4, 2011
  • 42. hands up who… knows what social media is now?Monday, April 4, 2011
  • 43. Ok - now let’s get to the good stuff!Monday, April 4, 2011
  • 44. any questions? socialmediasolutionsllc.com twitter.com/sms_connect lauren@socialmediasolutionsllc.comMonday, April 4, 2011

×