Introduction to Social Media (AUM Social Media Conference)
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Introduction to Social Media (AUM Social Media Conference)






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Introduction to Social Media (AUM Social Media Conference) Introduction to Social Media (AUM Social Media Conference) Presentation Transcript

  • social media for business lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011
  • hello! I’m Lauren Candito i’m the co-founder of social media solutions llc a boutique social media consulting firm we help create authentic, powerful, & long lasting unions between people & brands.Monday, April 4, 2011
  • hands up who… knows what social media is? uses social media? is on Facebook? is on LinkedIn? is on Twitter?Monday, April 4, 2011
  • What is Social Media?Monday, April 4, 2011
  • Social Media is...Monday, April 4, 2011
  • A conversationMonday, April 4, 2011
  • That is powered by...Monday, April 4, 2011
  • Who’s Talking? your customers your employees your board members your critics your fans your competition anyone who has access to the internet and an opinionMonday, April 4, 2011
  • And guess what??Monday, April 4, 2011
  • The conversation is Not Controlled...Monday, April 4, 2011
  • And it’s Not YOUR MessageMonday, April 4, 2011
  • Social Media SpectrumMonday, April 4, 2011
  • but these things are just tools if they don’t last will social media then be ‘over’?Monday, April 4, 2011
  • we’re seeing a fundamental shift in the way we communicateMonday, April 4, 2011
  • from a time when we saw our websites as a destination ‘build it and they will come’Monday, April 4, 2011
  • to a recognition that our customers are playing elsewhereMonday, April 4, 2011
  • if we want to talk to them we need to be where the conversation isMonday, April 4, 2011
  • we need to be useful and we need to be wherever they want us to beMonday, April 4, 2011
  • what does this mean?Monday, April 4, 2011
  • anyone can have a voiceMonday, April 4, 2011
  • individual experts can build up global influence without the mediation of publishersMonday, April 4, 2011
  • groups of people can quickly organize themselves: for, or againstMonday, April 4, 2011
  • customer opinions about products & services are freely available Source:; Amazon.comMonday, April 4, 2011
  • so... What are businesses doing about it? they are joining in!Monday, April 4, 2011
  • Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products that’s over 30%Monday, April 4, 2011
  • What Social Networks are Small Businesses Using? Twitter Facebook LinkedIn WordPress Flickr Tumblr BloggerMonday, April 4, 2011
  • Small Business Owners Have Multiple Profiles on Major Networks 31% Facebook Twitter 10%Monday, April 4, 2011
  • Where is the Engagement? 3% 47% 50% Twitter Facebook Everything ElseMonday, April 4, 2011
  • what does this mean? Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.Monday, April 4, 2011
  • How often do small businesses post on social networks? 14% 24% 62% * per week 8+ posts 1-7 posts post less than onceMonday, April 4, 2011
  • let’s see a few examplesMonday, April 4, 2011
  • Dr. Irena Vaksman, DDSMonday, April 4, 2011
  • Forelinksters.comMonday, April 4, 2011
  • The Creme Brulee ManMonday, April 4, 2011
  • 6 tips to get you startedMonday, April 4, 2011
  • know your audience who are they? where are they online? what are they doing? what tools are they likely to use?Monday, April 4, 2011
  • listen find out who’s saying what about you set up Google alerts twitter searchMonday, April 4, 2011
  • know your objectives what is it you’re trying to achieve… to listen and understand? to engage in conversations? to generate buzz? to encourage participation?Monday, April 4, 2011
  • follow the rules of engagement offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment - these are social spaces…Monday, April 4, 2011
  • choose the right tools a facebook fan page? a blog? ratings and reviews on your site? twitter? an island in second life? use what’s right for your audience and objectives, not the big new thingMonday, April 4, 2011
  • think outside normal boundariesMonday, April 4, 2011
  • hands up who… knows what social media is now?Monday, April 4, 2011
  • Ok - now let’s get to the good stuff!Monday, April 4, 2011
  • any questions? lauren@socialmediasolutionsllc.comMonday, April 4, 2011