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social media     for business   lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011
hello! I’m Lauren Candito     i’m the co-founder of     social media solutions llc        a boutique social media consulti...
hands up who…     knows what social media is?     uses social media?     is on Facebook?     is on LinkedIn?     is on Twi...
What is Social Media?Monday, April 4, 2011
Social Media is...Monday, April 4, 2011
A conversationMonday, April 4, 2011
That is powered by...Monday, April 4, 2011
Who’s Talking?           your customers           your employees           your board members           your critics      ...
And guess what??Monday, April 4, 2011
The conversation is Not Controlled...Monday, April 4, 2011
And it’s Not      YOUR      MessageMonday, April 4, 2011
Social Media SpectrumMonday, April 4, 2011
but these things are just tools      if they don’t      last will social      media then      be ‘over’?Monday, April 4, 2...
we’re seeing a fundamental shift  in the way we communicateMonday, April 4, 2011
from a time when we saw our  websites as a destination    ‘build it and they will come’Monday, April 4, 2011
to a recognition that our  customers are playing elsewhereMonday, April 4, 2011
if we want to talk to them  we need to be where the  conversation isMonday, April 4, 2011
we need to be useful  and we need to be wherever  they want us to beMonday, April 4, 2011
what does this mean?Monday, April 4, 2011
anyone can have a voiceMonday, April 4, 2011
individual experts can build up  global influence without the  mediation of publishersMonday, April 4, 2011
groups of people can quickly  organize themselves: for, or againstMonday, April 4, 2011
customer opinions about  products & services are freely  available     Source: eBay.com; Amazon.comMonday, April 4, 2011
so...        What are businesses doing        about it?                        they are joining in!Monday, April 4, 2011
Approximately four out of ten  small businesses said they used  social networking sites to  communicate with customers and...
What Social Networks are Small  Businesses Using?             Twitter       Facebook          LinkedIn  WordPress         ...
Small Business Owners Have  Multiple Profiles on Major Networks                              31%            Facebook      ...
Where is the Engagement?                                  3%                            47%                               ...
what does this mean?                   Twitter is a more interactive medium.                   While small businesses may ...
How often do small businesses  post on social networks?                                   14%                             ...
let’s see a few examplesMonday, April 4, 2011
Dr. Irena Vaksman, DDSMonday, April 4, 2011
Forelinksters.comMonday, April 4, 2011
The Creme Brulee ManMonday, April 4, 2011
6 tips to get you startedMonday, April 4, 2011
know your audience     who are they?     where are they online?     what are they doing?     what tools are they likely to...
listen     find out who’s saying what about you     set up Google alerts     twitter searchMonday, April 4, 2011
know your objectives     what is it you’re trying to achieve…     to listen and understand?     to engage in conversations...
follow the rules of engagement     offer value       be authentic, transparent and helpful       link to those that disagr...
choose the right tools     a facebook fan page?     a blog?       ratings and reviews on your site?       twitter?       a...
think outside normal  boundariesMonday, April 4, 2011
hands up who…     knows what social media is now?Monday, April 4, 2011
Ok - now let’s get to     the good stuff!Monday, April 4, 2011
any questions?    socialmediasolutionsllc.com     twitter.com/sms_connect   lauren@socialmediasolutionsllc.comMonday, Apri...
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Introduction to Social Media (AUM Social Media Conference)

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Transcript of "Introduction to Social Media (AUM Social Media Conference)"

  1. 1. social media for business lauren candito, co-founderSocialMediaSolutionsLLCMonday, April 4, 2011
  2. 2. hello! I’m Lauren Candito i’m the co-founder of social media solutions llc a boutique social media consulting firm we help create authentic, powerful, & long lasting unions between people & brands.Monday, April 4, 2011
  3. 3. hands up who… knows what social media is? uses social media? is on Facebook? is on LinkedIn? is on Twitter?Monday, April 4, 2011
  4. 4. What is Social Media?Monday, April 4, 2011
  5. 5. Social Media is...Monday, April 4, 2011
  6. 6. A conversationMonday, April 4, 2011
  7. 7. That is powered by...Monday, April 4, 2011
  8. 8. Who’s Talking? your customers your employees your board members your critics your fans your competition anyone who has access to the internet and an opinionMonday, April 4, 2011
  9. 9. And guess what??Monday, April 4, 2011
  10. 10. The conversation is Not Controlled...Monday, April 4, 2011
  11. 11. And it’s Not YOUR MessageMonday, April 4, 2011
  12. 12. Social Media SpectrumMonday, April 4, 2011
  13. 13. but these things are just tools if they don’t last will social media then be ‘over’?Monday, April 4, 2011
  14. 14. we’re seeing a fundamental shift in the way we communicateMonday, April 4, 2011
  15. 15. from a time when we saw our websites as a destination ‘build it and they will come’Monday, April 4, 2011
  16. 16. to a recognition that our customers are playing elsewhereMonday, April 4, 2011
  17. 17. if we want to talk to them we need to be where the conversation isMonday, April 4, 2011
  18. 18. we need to be useful and we need to be wherever they want us to beMonday, April 4, 2011
  19. 19. what does this mean?Monday, April 4, 2011
  20. 20. anyone can have a voiceMonday, April 4, 2011
  21. 21. individual experts can build up global influence without the mediation of publishersMonday, April 4, 2011
  22. 22. groups of people can quickly organize themselves: for, or againstMonday, April 4, 2011
  23. 23. customer opinions about products & services are freely available Source: eBay.com; Amazon.comMonday, April 4, 2011
  24. 24. so... What are businesses doing about it? they are joining in!Monday, April 4, 2011
  25. 25. Approximately four out of ten small businesses said they used social networking sites to communicate with customers and market their products that’s over 30%Monday, April 4, 2011
  26. 26. What Social Networks are Small Businesses Using? Twitter Facebook LinkedIn WordPress Flickr Tumblr BloggerMonday, April 4, 2011
  27. 27. Small Business Owners Have Multiple Profiles on Major Networks 31% Facebook Twitter 10%Monday, April 4, 2011
  28. 28. Where is the Engagement? 3% 47% 50% Twitter Facebook Everything ElseMonday, April 4, 2011
  29. 29. what does this mean? Twitter is a more interactive medium. While small businesses may be less likely to have a twitter profile, the data shows that Twitter is where their community of customers are the most engaged.Monday, April 4, 2011
  30. 30. How often do small businesses post on social networks? 14% 24% 62% * per week 8+ posts 1-7 posts post less than onceMonday, April 4, 2011
  31. 31. let’s see a few examplesMonday, April 4, 2011
  32. 32. Dr. Irena Vaksman, DDSMonday, April 4, 2011
  33. 33. Forelinksters.comMonday, April 4, 2011
  34. 34. The Creme Brulee ManMonday, April 4, 2011
  35. 35. 6 tips to get you startedMonday, April 4, 2011
  36. 36. know your audience who are they? where are they online? what are they doing? what tools are they likely to use?Monday, April 4, 2011
  37. 37. listen find out who’s saying what about you set up Google alerts twitter searchMonday, April 4, 2011
  38. 38. know your objectives what is it you’re trying to achieve… to listen and understand? to engage in conversations? to generate buzz? to encourage participation?Monday, April 4, 2011
  39. 39. follow the rules of engagement offer value be authentic, transparent and helpful link to those that disagree disclose your position/interests match your message to the environment - these are social spaces…Monday, April 4, 2011
  40. 40. choose the right tools a facebook fan page? a blog? ratings and reviews on your site? twitter? an island in second life? use what’s right for your audience and objectives, not the big new thingMonday, April 4, 2011
  41. 41. think outside normal boundariesMonday, April 4, 2011
  42. 42. hands up who… knows what social media is now?Monday, April 4, 2011
  43. 43. Ok - now let’s get to the good stuff!Monday, April 4, 2011
  44. 44. any questions? socialmediasolutionsllc.com twitter.com/sms_connect lauren@socialmediasolutionsllc.comMonday, April 4, 2011
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