How to Be Personal & Professional Using Social Media
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How to Be Personal & Professional Using Social Media

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    How to Be Personal & Professional Using Social Media How to Be Personal & Professional Using Social Media Presentation Transcript

    • How to put the social in social media and keep the personal out Lauren Candito President, Social Media Solutions LLCMonday, April 4, 2011
    • Online ReputationMonday, April 4, 2011
    • personal brand vs branding personalityMonday, April 4, 2011
    • Personal branding Personal BrandingMonday, April 4, 2011
    • Profile Group PageMonday, April 4, 2011
    • Facebook1 Customize your privacy settings.Monday, April 4, 2011
    • Facebook – privacyMonday, April 4, 2011
    • Facebook – privacy Friends > Edit Friends Create a ListMonday, April 4, 2011
    • Facebook2 Keep the content employer- friendly.Monday, April 4, 2011
    • FacebookMonday, April 4, 2011
    • Facebook3 Be Proactive. Know your company’s stance on social media.Monday, April 4, 2011
    • 12Monday, April 4, 2011
    • Monday, April 4, 2011
    • Twitter – privacyMonday, April 4, 2011
    • Facebook1 Follow other industry professionals.Monday, April 4, 2011
    • FacebookMonday, April 4, 2011
    • Facebook2 Engage in existing conversations.Monday, April 4, 2011
    • FacebookMonday, April 4, 2011
    • Facebook3 Don’t just duplicate content.Monday, April 4, 2011
    • FacebookMonday, April 4, 2011
    • Blog – used for bothMonday, April 4, 2011
    • Facebook1 Show the human side of your brand.Monday, April 4, 2011
    • Brand personality brand personality Monday, April 4, 2011
    • Facebook2 Include original content.Monday, April 4, 2011
    • Linkedin in – professional position yourself as theexpert.Monday, April 4, 2011
    • 26Monday, April 4, 2011
    • Facebook1 Use LinkedIn Networking etiquette.Monday, April 4, 2011
    • information etiquette connection etiquetteMonday, April 4, 2011
    • Facebook2 Request recommendations wisely.Monday, April 4, 2011
    • FacebookMonday, April 4, 2011
    • Facebook3 Consider letting others follow your brand.Monday, April 4, 2011
    • FacebookMonday, April 4, 2011
    • What about employees? what about employees?Monday, April 4, 2011
    • **** social media policyMonday, April 4, 2011
    • how to find your personal online reputation:Monday, April 4, 2011
    • 1 Ask a friend. 2Monday, April 4, 2011 Google yourself specifically.
    • how to check your brand’s online reputation:Monday, April 4, 2011
    • 1 Search Engine Rankings 2 Google Alerts 3 Google yourself specifically. Content SharingMonday, April 4, 2011
    • Social Media Guidelines  Create groups & profiles  Seek influence, but not   Participate openly control  Act like a publisher  Experiment  Know your audience  Post often  Know your competition  Ask open‐ended questions  Build a community  Integrate across all  networks 39Monday, April 4, 2011
    • Tips for Getting Started  Use the Rule of Thirds o (1/3 web presence, 1/3 one-way, 1/3 social)  Build relationships with influencers  Make it easy to re‐mix your content  Remember... There is no instant gratification o  Results require effort over time  Use metrics to discover what works and what doesn’t 40Monday, April 4, 2011
    • Questions questions?Monday, April 4, 2011