how to ﬁnd your personal online reputation:Monday, April 4, 2011
1 Ask a friend. 2Monday, April 4, 2011 Google yourself speciﬁcally.
how to check your brand’s online reputation:Monday, April 4, 2011
1 Search Engine Rankings 2 Google Alerts 3 Google yourself speciﬁcally. Content SharingMonday, April 4, 2011
Social Media Guidelines Create groups & proﬁles Seek inﬂuence, but not Participate openly control Act like a publisher Experiment Know your audience Post often Know your competition Ask open‐ended questions Build a community Integrate across all networks 39Monday, April 4, 2011
Tips for Getting Started Use the Rule of Thirds o (1/3 web presence, 1/3 one-way, 1/3 social) Build relationships with inﬂuencers Make it easy to re‐mix your content Remember... There is no instant gratiﬁcation o Results require eﬀort over time Use metrics to discover what works and what doesn’t 40Monday, April 4, 2011