How to Be Personal & Professional Using Social Media

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  • 1. How to put the social in social media and keep the personal out Lauren Candito President, Social Media Solutions LLCMonday, April 4, 2011
  • 2. Online ReputationMonday, April 4, 2011
  • 3. personal brand vs branding personalityMonday, April 4, 2011
  • 4. Personal branding Personal BrandingMonday, April 4, 2011
  • 5. Profile Group PageMonday, April 4, 2011
  • 6. Facebook1 Customize your privacy settings.Monday, April 4, 2011
  • 7. Facebook – privacyMonday, April 4, 2011
  • 8. Facebook – privacy Friends > Edit Friends Create a ListMonday, April 4, 2011
  • 9. Facebook2 Keep the content employer- friendly.Monday, April 4, 2011
  • 10. FacebookMonday, April 4, 2011
  • 11. Facebook3 Be Proactive. Know your company’s stance on social media.Monday, April 4, 2011
  • 12. 12Monday, April 4, 2011
  • 13. Monday, April 4, 2011
  • 14. Twitter – privacyMonday, April 4, 2011
  • 15. Facebook1 Follow other industry professionals.Monday, April 4, 2011
  • 16. FacebookMonday, April 4, 2011
  • 17. Facebook2 Engage in existing conversations.Monday, April 4, 2011
  • 18. FacebookMonday, April 4, 2011
  • 19. Facebook3 Don’t just duplicate content.Monday, April 4, 2011
  • 20. FacebookMonday, April 4, 2011
  • 21. Blog – used for bothMonday, April 4, 2011
  • 22. Facebook1 Show the human side of your brand.Monday, April 4, 2011
  • 23. Brand personality brand personality Monday, April 4, 2011
  • 24. Facebook2 Include original content.Monday, April 4, 2011
  • 25. Linkedin in – professional position yourself as theexpert.Monday, April 4, 2011
  • 26. 26Monday, April 4, 2011
  • 27. Facebook1 Use LinkedIn Networking etiquette.Monday, April 4, 2011
  • 28. information etiquette connection etiquetteMonday, April 4, 2011
  • 29. Facebook2 Request recommendations wisely.Monday, April 4, 2011
  • 30. FacebookMonday, April 4, 2011
  • 31. Facebook3 Consider letting others follow your brand.Monday, April 4, 2011
  • 32. FacebookMonday, April 4, 2011
  • 33. What about employees? what about employees?Monday, April 4, 2011
  • 34. **** social media policyMonday, April 4, 2011
  • 35. how to find your personal online reputation:Monday, April 4, 2011
  • 36. 1 Ask a friend. 2Monday, April 4, 2011 Google yourself specifically.
  • 37. how to check your brand’s online reputation:Monday, April 4, 2011
  • 38. 1 Search Engine Rankings 2 Google Alerts 3 Google yourself specifically. Content SharingMonday, April 4, 2011
  • 39. Social Media Guidelines  Create groups & profiles  Seek influence, but not   Participate openly control  Act like a publisher  Experiment  Know your audience  Post often  Know your competition  Ask open‐ended questions  Build a community  Integrate across all  networks 39Monday, April 4, 2011
  • 40. Tips for Getting Started  Use the Rule of Thirds o (1/3 web presence, 1/3 one-way, 1/3 social)  Build relationships with influencers  Make it easy to re‐mix your content  Remember... There is no instant gratification o  Results require effort over time  Use metrics to discover what works and what doesn’t 40Monday, April 4, 2011
  • 41. Questions questions?Monday, April 4, 2011