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How to put the social in social media         and keep the personal out                                   Lauren Candito  ...
Online ReputationMonday, April 4, 2011
personal    brand                                 vs                        branding    personalityMonday, April 4, 2011
Personal branding                                Personal                                BrandingMonday, April 4, 2011
Profile   Group   PageMonday, April 4, 2011
Facebook1                       Customize your privacy                             settings.Monday, April 4, 2011
Facebook – privacyMonday, April 4, 2011
Facebook – privacy                              Friends > Edit Friends        Create a ListMonday, April 4, 2011
Facebook2                       Keep the content employer-                               friendly.Monday, April 4, 2011
FacebookMonday, April 4, 2011
Facebook3                              Be Proactive.                         Know your company’s                        st...
12Monday, April 4, 2011
Monday, April 4, 2011
Twitter – privacyMonday, April 4, 2011
Facebook1                       Follow other industry                         professionals.Monday, April 4, 2011
FacebookMonday, April 4, 2011
Facebook2                           Engage in                        existing conversations.Monday, April 4, 2011
FacebookMonday, April 4, 2011
Facebook3                   Don’t just duplicate content.Monday, April 4, 2011
FacebookMonday, April 4, 2011
Blog – used for bothMonday, April 4, 2011
Facebook1                       Show the human side of                             your brand.Monday, April 4, 2011
Brand personality            brand personality    Monday, April 4, 2011
Facebook2                   Include original content.Monday, April 4, 2011
Linkedin in – professional position yourself as theexpert.Monday, April 4, 2011
26Monday, April 4, 2011
Facebook1                  Use LinkedIn Networking                          etiquette.Monday, April 4, 2011
information                          etiquette                        connection                         etiquetteMonday, ...
Facebook2                         Request                        recommendations wisely.Monday, April 4, 2011
FacebookMonday, April 4, 2011
Facebook3                      Consider letting others                          follow your brand.Monday, April 4, 2011
FacebookMonday, April 4, 2011
What about employees?           what about employees?Monday, April 4, 2011
****           social media policyMonday, April 4, 2011
how to find     your     personal     online     reputation:Monday, April 4, 2011
1                    Ask a friend.   2Monday, April 4, 2011                        Google yourself specifically.
how to check your brand’s          online reputation:Monday, April 4, 2011
1                     Search Engine Rankings  2                     Google Alerts     3                        Google your...
Social Media Guidelines  Create groups & profiles    Seek influence, but not   Participate openly          control  Act ...
Tips for Getting Started         Use the Rule of Thirds              o (1/3 web presence, 1/3 one-way, 1/3 social)      ...
Questions           questions?Monday, April 4, 2011
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How to Be Personal & Professional Using Social Media

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Transcript of "How to Be Personal & Professional Using Social Media"

  1. 1. How to put the social in social media and keep the personal out Lauren Candito President, Social Media Solutions LLCMonday, April 4, 2011
  2. 2. Online ReputationMonday, April 4, 2011
  3. 3. personal brand vs branding personalityMonday, April 4, 2011
  4. 4. Personal branding Personal BrandingMonday, April 4, 2011
  5. 5. Profile Group PageMonday, April 4, 2011
  6. 6. Facebook1 Customize your privacy settings.Monday, April 4, 2011
  7. 7. Facebook – privacyMonday, April 4, 2011
  8. 8. Facebook – privacy Friends > Edit Friends Create a ListMonday, April 4, 2011
  9. 9. Facebook2 Keep the content employer- friendly.Monday, April 4, 2011
  10. 10. FacebookMonday, April 4, 2011
  11. 11. Facebook3 Be Proactive. Know your company’s stance on social media.Monday, April 4, 2011
  12. 12. 12Monday, April 4, 2011
  13. 13. Monday, April 4, 2011
  14. 14. Twitter – privacyMonday, April 4, 2011
  15. 15. Facebook1 Follow other industry professionals.Monday, April 4, 2011
  16. 16. FacebookMonday, April 4, 2011
  17. 17. Facebook2 Engage in existing conversations.Monday, April 4, 2011
  18. 18. FacebookMonday, April 4, 2011
  19. 19. Facebook3 Don’t just duplicate content.Monday, April 4, 2011
  20. 20. FacebookMonday, April 4, 2011
  21. 21. Blog – used for bothMonday, April 4, 2011
  22. 22. Facebook1 Show the human side of your brand.Monday, April 4, 2011
  23. 23. Brand personality brand personality Monday, April 4, 2011
  24. 24. Facebook2 Include original content.Monday, April 4, 2011
  25. 25. Linkedin in – professional position yourself as theexpert.Monday, April 4, 2011
  26. 26. 26Monday, April 4, 2011
  27. 27. Facebook1 Use LinkedIn Networking etiquette.Monday, April 4, 2011
  28. 28. information etiquette connection etiquetteMonday, April 4, 2011
  29. 29. Facebook2 Request recommendations wisely.Monday, April 4, 2011
  30. 30. FacebookMonday, April 4, 2011
  31. 31. Facebook3 Consider letting others follow your brand.Monday, April 4, 2011
  32. 32. FacebookMonday, April 4, 2011
  33. 33. What about employees? what about employees?Monday, April 4, 2011
  34. 34. **** social media policyMonday, April 4, 2011
  35. 35. how to find your personal online reputation:Monday, April 4, 2011
  36. 36. 1 Ask a friend. 2Monday, April 4, 2011 Google yourself specifically.
  37. 37. how to check your brand’s online reputation:Monday, April 4, 2011
  38. 38. 1 Search Engine Rankings 2 Google Alerts 3 Google yourself specifically. Content SharingMonday, April 4, 2011
  39. 39. Social Media Guidelines  Create groups & profiles  Seek influence, but not   Participate openly control  Act like a publisher  Experiment  Know your audience  Post often  Know your competition  Ask open‐ended questions  Build a community  Integrate across all  networks 39Monday, April 4, 2011
  40. 40. Tips for Getting Started  Use the Rule of Thirds o (1/3 web presence, 1/3 one-way, 1/3 social)  Build relationships with influencers  Make it easy to re‐mix your content  Remember... There is no instant gratification o  Results require effort over time  Use metrics to discover what works and what doesn’t 40Monday, April 4, 2011
  41. 41. Questions questions?Monday, April 4, 2011
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