How Students Use Social Media

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An in depth look at how students (high school & college) are using social media to communicate.

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How Students Use Social Media

  1. 1. HOW TODAY’S STUDENT’S USE SOCIAL MEDIA Presented by: Lauren Candito, Co-Founder of Social Media Solutions, LLC UCDA Summit March 25th, 2011Tuesday, April 19, 2011 1
  2. 2. WHO AM I? • Co-Founder of SMS • Author • Blogger • Entrepreneur • Animal enthusiast • Scuba diver • Social Media SpecialistTuesday, April 19, 2011 2
  3. 3. LO R EM I P S U M MY BOOK: RISING TIDESTuesday, April 19, 2011 3
  4. 4. Tuesday, April 19, 2011 4
  5. 5. SM4EDU Online Community For Higher Education ProfessionalsTuesday, April 19, 2011 5
  6. 6. LO R EM I P S U M Join Us Athttp://sm4edu.ning.com/Tuesday, April 19, 2011 6
  7. 7. WHO ARE WE TALKING ABOUT?Tuesday, April 19, 2011 7
  8. 8. WHO IS THIS NEW GENERATION?Tuesday, April 19, 2011 8
  9. 9. WHO TODAY’S COLLEGE GENERATION Education Oriented Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 9
  10. 10. WHO TODAY’S COLLEGE GENERATION Information Seekers Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 10
  11. 11. WHO TODAY’S COLLEGE GENERATION No Tolerance for Delays Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 11
  12. 12. WHO TODAY’S COLLEGE GENERATION The Internet is “Better” than TV Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 12
  13. 13. WHO TODAY’S COLLEGE GENERATION Doing is More Important than Knowing Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 13
  14. 14. WHO TODAY’S COLLEGE GENERATION Multitasking is a way of life Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 14
  15. 15. WHO TODAY’S COLLEGE GENERATION Typing is preferred to handwriting Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 15
  16. 16. WHO DIFFERENCES IN LEARNING STYLES • Learn differently • Varied forms of communication (easily bored with traditional learning methods) • More hands-on, inquiry-based approaches to learning • Less willing to absorb what is put before them • Looking for immediacyTuesday, April 19, 2011 16
  17. 17. ARE THEIR ATTENTION SPANS WHO REALLY SHORT? Traditional education provides very little of this compared to the rest of their world Adapted from Marc Prensky, 2001.Tuesday, April 19, 2011 17
  18. 18. ADDICTION ISSUESTuesday, April 19, 2011 18
  19. 19. DIGITAL NATIVES “Every time I go to school I have to power down,” complains a high-school student.” Forest Park Digital Video Media Segment – The Millenials at School Source: Marc Prensky, 2001.Tuesday, April 19, 2011 19
  20. 20. SOCIAL BEHAVIORSTuesday, April 19, 2011 20
  21. 21. 83% of millennials (18-33) use social network sitesTuesday, April 19, 2011 21
  22. 22. 57% of social media profile owners age 18-29 maintain a profile on more than one site.Tuesday, April 19, 2011 22
  23. 23. 96% of students said they were on FacebookTuesday, April 19, 2011 23
  24. 24. 81% of millennials use Facebook ever day – nearly twice as many as those who watch TV or read newspaper contentTuesday, April 19, 2011 24
  25. 25. 43% of students said they were on TwitterTuesday, April 19, 2011 25
  26. 26. 23% of students said they were on MyspaceTuesday, April 19, 2011 26
  27. 27. What Sites Are They Using LO R EM I P S U M College Students Using Social Media 100 75 50 25 Facebook Myspace 0 Linkedin Flickr Classmates myYearbook BeboTuesday, April 19, 2011 27
  28. 28. LO R EM I P S U MTuesday, April 19, 2011 28
  29. 29. Fewer than 7% said they had no restrictions as to who could see their profileTuesday, April 19, 2011 29
  30. 30. 43% of Millennials read blogsTuesday, April 19, 2011 30
  31. 31. 18% of Millennials write blogsTuesday, April 19, 2011 31
  32. 32. 68% of students surveyed by EDUCAUSE have an internet- capable handheld deviceTuesday, April 19, 2011 32
  33. 33. THE FUTURE GENERATIONTuesday, April 19, 2011 33
  34. 34. 73% of Americans ages 12-17 now use social networking websites From the Pew Research Center in 2010Tuesday, April 19, 2011 34
  35. 35. The average teenager sends 3,339 Texts per month From Mashable.com, October 2010Tuesday, April 19, 2011 35
  36. 36. WHY STUDENTS USE SOCIAL MEDIATuesday, April 19, 2011 36
  37. 37. WHY STUDENTS USE SOCIAL MEDIATuesday, April 19, 2011 37
  38. 38. WHY STUDENTS USE SOCIAL MEDIATuesday, April 19, 2011 38
  39. 39. Students feel isolated without Social Media. “When asked about Social Media, wrote at length about was how they hated losing their personal connections. Going without media meant, in their world, going without their friends and family."Tuesday, April 19, 2011 39
  40. 40. SO...WHAT ARE THEY DOING?Tuesday, April 19, 2011 40
  41. 41. CAREER DEVELOPMENTTuesday, April 19, 2011 41
  42. 42. t witter bird perched on the screenshot PURDUE UNIVERSITY PROJECTTuesday, April 19, 2011 42
  43. 43. PURDUE UNIVERSITY PROJECTTuesday, April 19, 2011 43
  44. 44. IMPROVING THEIR GPATuesday, April 19, 2011 44
  45. 45. SOCIAL MEDIA = BETTER GRADESTuesday, April 19, 2011 45
  46. 46. JUNCO STUDY (cont’d)Tuesday, April 19, 2011 46
  47. 47. IN THE CLASSROOMTuesday, April 19, 2011 47
  48. 48. Only 30% said they used social networking sites as part of their coursework – majority use to collaborate with fellow students in their classes.Tuesday, April 19, 2011 48
  49. 49. Only 8% use social networking sites to interact with their instructor.Tuesday, April 19, 2011 49
  50. 50. 25% said they would like to see more social networking in their classesTuesday, April 19, 2011 50
  51. 51. OTHER USESTuesday, April 19, 2011 51
  52. 52. 63% of millennials use social media to engage with brands, and more than 50% say that Facebook, blogs, and brand videos affect their opinions about productsTuesday, April 19, 2011 52
  53. 53. 7 SOCIAL MEDIA TOOLS STUDENTS USE THAT YOU SHOULD KNOWTuesday, April 19, 2011 53
  54. 54. PREZI.COMTuesday, April 19, 2011 54
  55. 55. STUVU.COMTuesday, April 19, 2011 55
  56. 56. RATEMYPROFESSORS.COMTuesday, April 19, 2011 56
  57. 57. Tuesday, April 19, 2011 57
  58. 58. Tuesday, April 19, 2011 58
  59. 59. GRADEGURU.COMTuesday, April 19, 2011 59
  60. 60. NOTEHALL.COMTuesday, April 19, 2011 60
  61. 61. CRAMSTER.COMTuesday, April 19, 2011 61
  62. 62. GRADE FUND.COMTuesday, April 19, 2011 62
  63. 63. KEY LEARNINGSTuesday, April 19, 2011 63
  64. 64. College Students are HEAVY Social Media UsersTuesday, April 19, 2011 64
  65. 65. Facebook is the Preferred PlatformTuesday, April 19, 2011 65
  66. 66. College Students Primarily Use Social Media for Personal CommunicationsTuesday, April 19, 2011 66
  67. 67. Professional Dev is the 2nd Most Common UseTuesday, April 19, 2011 67
  68. 68. Very Few Students Use Social Media for Course-Related ActivitiesTuesday, April 19, 2011 68
  69. 69. QUESTIONS?Tuesday, April 19, 2011 69
  70. 70. ASK ME LATER... Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.comTuesday, April 19, 2011 70
  71. 71. ASK ME LATER... Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.comTuesday, April 19, 2011 71

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