How Students Use Social Media

HOW TODAY’S STUDENT’S USE SOCIAL MEDIA Presented by: Lauren Candito, Co-Founder of Social Media Solutions, LLC UCDA Summit March 25th, 2011Tuesday, April 19, 2011 1

WHO AM I? • Co-Founder of SMS • Author • Blogger • Entrepreneur • Animal enthusiast • Scuba diver • Social Media SpecialistTuesday, April 19, 2011 2

LO R EM I P S U M MY BOOK: RISING TIDESTuesday, April 19, 2011 3

Tuesday, April 19, 2011 4

SM4EDU Online Community For Higher Education ProfessionalsTuesday, April 19, 2011 5

LO R EM I P S U M Join Us Athttp://sm4edu.ning.com/Tuesday, April 19, 2011 6

WHO ARE WE TALKING ABOUT?Tuesday, April 19, 2011 7

WHO IS THIS NEW GENERATION?Tuesday, April 19, 2011 8

WHO TODAY’S COLLEGE GENERATION Education Oriented Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 9

WHO TODAY’S COLLEGE GENERATION Information Seekers Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 10

WHO TODAY’S COLLEGE GENERATION No Tolerance for Delays Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 11

WHO TODAY’S COLLEGE GENERATION The Internet is “Better” than TV Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 12

WHO TODAY’S COLLEGE GENERATION Doing is More Important than Knowing Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 13

WHO TODAY’S COLLEGE GENERATION Multitasking is a way of life Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 14

WHO TODAY’S COLLEGE GENERATION Typing is preferred to handwriting Source: “Teaching and Learning with the Net Generation,” Barnes, Marateo, and Ferris. Innovate Journal of Online Education, April/May 2007. Also “Boomers, Gen-Xers, and Millenials: Understanding the New Students,” D. Oblinger, Educause July/August 2003.Tuesday, April 19, 2011 15

WHO DIFFERENCES IN LEARNING STYLES • Learn differently • Varied forms of communication (easily bored with traditional learning methods) • More hands-on, inquiry-based approaches to learning • Less willing to absorb what is put before them • Looking for immediacyTuesday, April 19, 2011 16

ARE THEIR ATTENTION SPANS WHO REALLY SHORT? Traditional education provides very little of this compared to the rest of their world Adapted from Marc Prensky, 2001.Tuesday, April 19, 2011 17

ADDICTION ISSUESTuesday, April 19, 2011 18

DIGITAL NATIVES “Every time I go to school I have to power down,” complains a high-school student.” Forest Park Digital Video Media Segment – The Millenials at School Source: Marc Prensky, 2001.Tuesday, April 19, 2011 19

SOCIAL BEHAVIORSTuesday, April 19, 2011 20

83% of millennials (18-33) use social network sitesTuesday, April 19, 2011 21

57% of social media profile owners age 18-29 maintain a profile on more than one site.Tuesday, April 19, 2011 22

96% of students said they were on FacebookTuesday, April 19, 2011 23

81% of millennials use Facebook ever day – nearly twice as many as those who watch TV or read newspaper contentTuesday, April 19, 2011 24

43% of students said they were on TwitterTuesday, April 19, 2011 25

23% of students said they were on MyspaceTuesday, April 19, 2011 26

What Sites Are They Using LO R EM I P S U M College Students Using Social Media 100 75 50 25 Facebook Myspace 0 Linkedin Flickr Classmates myYearbook BeboTuesday, April 19, 2011 27

LO R EM I P S U MTuesday, April 19, 2011 28

Fewer than 7% said they had no restrictions as to who could see their profileTuesday, April 19, 2011 29

43% of Millennials read blogsTuesday, April 19, 2011 30

18% of Millennials write blogsTuesday, April 19, 2011 31

68% of students surveyed by EDUCAUSE have an internet- capable handheld deviceTuesday, April 19, 2011 32

THE FUTURE GENERATIONTuesday, April 19, 2011 33

73% of Americans ages 12-17 now use social networking websites From the Pew Research Center in 2010Tuesday, April 19, 2011 34

The average teenager sends 3,339 Texts per month From Mashable.com, October 2010Tuesday, April 19, 2011 35

WHY STUDENTS USE SOCIAL MEDIATuesday, April 19, 2011 36

Students feel isolated without Social Media. “When asked about Social Media, wrote at length about was how they hated losing their personal connections. Going without media meant, in their world, going without their friends and family."Tuesday, April 19, 2011 39

SO...WHAT ARE THEY DOING?Tuesday, April 19, 2011 40

CAREER DEVELOPMENTTuesday, April 19, 2011 41

t witter bird perched on the screenshot PURDUE UNIVERSITY PROJECTTuesday, April 19, 2011 42

PURDUE UNIVERSITY PROJECTTuesday, April 19, 2011 43

IMPROVING THEIR GPATuesday, April 19, 2011 44

SOCIAL MEDIA = BETTER GRADESTuesday, April 19, 2011 45

JUNCO STUDY (cont’d)Tuesday, April 19, 2011 46

IN THE CLASSROOMTuesday, April 19, 2011 47

Only 30% said they used social networking sites as part of their coursework – majority use to collaborate with fellow students in their classes.Tuesday, April 19, 2011 48

Only 8% use social networking sites to interact with their instructor.Tuesday, April 19, 2011 49

25% said they would like to see more social networking in their classesTuesday, April 19, 2011 50

OTHER USESTuesday, April 19, 2011 51

63% of millennials use social media to engage with brands, and more than 50% say that Facebook, blogs, and brand videos affect their opinions about productsTuesday, April 19, 2011 52

7 SOCIAL MEDIA TOOLS STUDENTS USE THAT YOU SHOULD KNOWTuesday, April 19, 2011 53

PREZI.COMTuesday, April 19, 2011 54

STUVU.COMTuesday, April 19, 2011 55

RATEMYPROFESSORS.COMTuesday, April 19, 2011 56

GRADEGURU.COMTuesday, April 19, 2011 59

NOTEHALL.COMTuesday, April 19, 2011 60

CRAMSTER.COMTuesday, April 19, 2011 61

GRADE FUND.COMTuesday, April 19, 2011 62

KEY LEARNINGSTuesday, April 19, 2011 63

College Students are HEAVY Social Media UsersTuesday, April 19, 2011 64

Facebook is the Preferred PlatformTuesday, April 19, 2011 65

College Students Primarily Use Social Media for Personal CommunicationsTuesday, April 19, 2011 66

Professional Dev is the 2nd Most Common UseTuesday, April 19, 2011 67

Very Few Students Use Social Media for Course-Related ActivitiesTuesday, April 19, 2011 68

QUESTIONS?Tuesday, April 19, 2011 69

ASK ME LATER... Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.comTuesday, April 19, 2011 70

ASK ME LATER... Lauren@SocialMediaSolutionsLLC.com www.SocialMediaSolutionsLLC.com www.SM4Edu.ning.comTuesday, April 19, 2011 71

http://www.mentalplaybook.com	98
http://cb2212.squarespace.com	70
http://henksweb20.blogspot.com	33
http://henksweb20.blogspot.nl	3
http://twitter.com	2
http://henksweb20.blogspot.no	1

How Students Use Social Media

by Social Media Solutions LLC

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