Intro to Social Media is an overview of the world of social media. In this presentation, we cover the "Why?" "What?" & "How" of social media, plus how to "Win." This is used in a class format, with verbal instruction as well.

1. SOCIAL MEDIA 101:
INTRO TO SOCIAL MEDIA
FOR YOUR BUSINESS OR
ORGANIZATION
PRESENTED BY
SOCIAL MEDIA SISTERS

2. WHO WE ARE
The Social Media Sisters was founded in 2010 by Samantha
Armbruster & Sarah Bodnar, by popular demand.
We are communications strategists with expertise in social
media and online marketing.
Our mission:
We like to say our style is yoga meets roller derby.

3. SERVICES
Classes & Training: We teach you how to fish...
Marketing Strategy: We develop the plan
Coaching: We are here when you need us
Online Content Management: We do it for you

4. WHAT WE’VE
LEARNED FROM YOU
COMMON CONCERNS:
Lack of knowledge or training
Limited time or bandwidth
ROI: Is it really worth it?
Technologically challenged
Security issues
Skepticism of new technologies

5. WHY SOCIAL MEDIA?
Good question.
The Social Media Revolution 3 by Eric Qualman
www.socialnomics.net

6. WHY, CONTINUED.
• Join the conversation or be left out
• Exponentially increasing popularity & usage
• DIY
• Most powerful lead generating tool that exists
• Specifically reach your target audiences
• Consumer-driven & consumer-generated (WOMM)
• And… it can even be fun!

7. SOME NUMBERS
Facebook has grown to more than 800 million active users, adding more than
200 million in a single year. Twitter now has 100 million active users & LinkedIn
has over 64 million users in North America alone.
An average Facebook user has 130 friends and likes 80 pages
56% of consumer say that they are more likely recommend a brand after
becoming a fan
34% of marketers have generated leads using Twitter
55% of Twitter users access the platform via their mobile
General Social Media Statistics:
20% of Google searches each day have never been searched for before
Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2
billion own a toothbrush
From www.digitalbuzzblog.com (1/3/12)

8. CASE STUDY
The 2008 presidential campaign to elect Barack Obama
Traditional campaign advertising vs. social media
Can you guess how many people “Like” him on Facebook?
Let’s see: https://www.facebook.com/barackobama

9. WHAT IS
SOCIAL MEDIA?
“Social media uses web-based technologies to turn
communication into interactive dialogues.” – Wikipedia
Or…
This is just the new way that people talk to each other, and
share information with the whole world (online).
So, what makes social media unique?

10. UNIQUELY SOCIAL
• Going viral: from one to many
• Big budget doesn’t equal big hit
• What other people say about you matters
• Specific, targeted marketing
• The law of attraction

11. THE WORLD OF
SOCIAL MEDIA
Video YouTube, Vimeo
Social networks Facebook, Twitter, Google+
Customer review sites Yelp, TripAdvisor
Professional social networks LinkedIn
Social Bookmarking Delicious, Digg
Blogs WordPress, Blogger
Photo Sharing Flickr, Picasa
Forums listservs, groups
Geo-location tools Google Places, Foursquare
Bulletin board Pinterest
Virtual worlds Second Life
Coupons LivingSocial, Groupon
Quick Response “QR” Codes

12. MAIN PRINCIPLES
1. Authenticity
2. It’s all about relationships
3. Conversations are a 2-way street
4. Sharing, not sparing
5. Thought leadership
6. Content is king
7. Be interesting

13. #1 = FACEBOOK
Facebook is the most popular social network in the world
Facebook is the starting point for most social media
strategies.
The Basics:
Personal Profile vs. Business Page vs. Group
Add a friend Like Join

14. FACEBOOK:
BEST PRACTICES
• Use the correct account type
• Brand your page with your company’s look & feel
• Posting: be consistent
• Build your page admin team
• Engage & respond
• Be patient

15. HOW?
YOU are the best person to do your social media marketing (or
someone who knows you really, really well)
Social media strategies are most effective when implemented by
people who are actively involved in the daily operations of the
business, organization, issue or product.
Always a hit…
• Photos, video & music
• First hand accounts & anecdotes
• Real-time information
• Behind the scenes info

16. WHO?
Your strategy may include:
• Staff/employees
• Volunteers
• Board members
• Friends & family
• Customers
• Members
• Supporters
• Donors

17. “WHAT OLD MCDONALD
CAN TEACH YOU ABOUT
SOCIAL MEDIA”
Entertain make it fun
Inspire quotes, success stories, photos
Educate teach people something new
Inform/impress updates, special offers, events, news
Outrage controversy is exciting, in moderation

18. REMEMBER…
• It’s personal, but it’s not all about you. Stay interesting.
• More isn’t necessarily better, consistency is key
• Design a SM plan you can keep up with
• Brand your total online presence
• Use a consistent voice & personality
• Integrate and leverage all online marketing efforts
• Engage, engage, engage!

19. WIN!
Set goals and track your success
• Look at your current online stats to see how you are
currently ranking in search engines & web traffic
• Utilize Google Analytics to get free web tracking
• Many social media tools offer free indicators & metrics
• Remember, success isn’t always linear in social
networking
• Check in with your goals regularly to see if you’re meeting
them

20. WHAT’S NEXT?
• Questions?
• Survey coming soon via email
• Upcoming classes: Social Media 202 & beyond
Visit our website www.socialmediasisters.com for resources, services
and upcoming classes.
Stay connected!
Like us on Facebook: www.facebook.com/socialmediasisters
Follow us on Twitter @socialmediasis
Add us to your circle on Google+
Follow our company profile on LinkedIn