Social Media 101:
The Basics of Social Media
presented by the:
Social Media Sisters
Samantha Armbruster & Sarah Bodnar
Introducing the Social Media Sisters
To empower all members of our community to
effectively use and implement social media as a
marketing tool to reach new audiences.
Yoga meets roller derby; we will help you design a
purposeful and intentional social media marketing
plan that is engaging, captivating and maybe even
a little outrageous!
Welcome to the Wild, Wild West of
The Why, What & How of Social Media + tips
on a Winning strategy
Lack of knowledge or training
Limited time or bandwidth
ROI: Is it really worth it?
Skepticism of new technologies
Why use Social Media?
Join the conversation or be left out
Rising popularity & usage (see graph)
Consumer-driven and consumer-generated
The Hard Facts
Social networking now accounts for 22% of all time spent
online in the US.
Twitter processed more than 1 billion tweets in December
2009 and averages almost 40 million tweets per day.
3 out of 4 Americans use SM technology
2/3 global internet users visit Social Networking sites
Social Media sites are used more frequently than email
People spend 5,000,000,000 minutes a day on Facebook,
with more than 500 million active users
Sources: Facebook, Wikipedia & brandinfiltration.com
Social Media played a critical role in the Obama presidential
campaign in raising funds and communicating with voters at
minimal cost (significantly outpacing the McCain campaign)
15,407,364 people “Like” Obama's Facebook page as of
The “Yes We Can” video was viewed 14,200,000 times on
What is Social Media?
“Social media uses web-based technologies to turn
communication into interactive dialogues.”
How to use Social Media
it’s all about relationships
conversations, not press releases
sharing, not sparing
if you are interesting, people “like” you
Social Media strategies are most effective when
engaging people genuinely interested in the business,
organization, issue or product.
Your strategy may include:
− teams of people
− your customers, members, supporters
Good content will...
Entertain: make it fun
Inspire: quotes, success stories, photos
Educate: teach people something new
Inform/Impress: updates, special offers, events
Outrage: controversy is exciting, in moderation
“What Old McDonald Can Teach You about Social Media”
Social Media Examiner
It’s personal, but it’s not all about you - stay interesting
More isn’t necessarily better, but consistency is key
Design a SM Marketing plan that you can keep up with
Brand your total online presence: Images, logos, fonts
Consistent voice & personality
Integrate all online marketing efforts
Invite your followers, fans and customers to contribute
Best Practices: Twitter
Designed to answer the question: What are you doing (right
Use your 140 Characters wisely (abbreviations, URL
Drive traffic to: your website, blog, or other related interesting
Focus on new content, real-time updates, special offers, news
What came first: “Following” or being “Followed”?
Join conversations using hashtags, replies, retweets & trends
Win! Tracking Your Success
Many SM tools offer
indicators & metrics (free)
Other tools, e.g. Google
Success isn't always
linear, this is the world
wide web that we're