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Social Media 101


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Social Media 101 training held by Social Media Sisters

Social Media 101 training held by Social Media Sisters

Published in: Education, Technology, Business

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  • 1. Social Media 101: The Basics of Social Media presented by the: Social Media Sisters Samantha Armbruster & Sarah Bodnar
  • 2. Introducing the Social Media Sisters Our mission: To empower all members of our community to effectively use and implement social media as a marketing tool to reach new audiences. Our style: Yoga meets roller derby; we will help you design a purposeful and intentional social media marketing plan that is engaging, captivating and maybe even a little outrageous!
  • 3. Welcome to the Wild, Wild West of Social Media!  Agenda: The Why, What & How of Social Media + tips on a Winning strategy  Questionnaire results  Question/Comment cards
  • 4. Common Concerns  Lack of knowledge or training  Limited time or bandwidth  ROI: Is it really worth it?  Technologically challenged  Security  Skepticism of new technologies
  • 5. Why use Social Media?  Join the conversation or be left out  Rising popularity & usage (see graph)  Cost-effective  DIY  Consumer-driven and consumer-generated  Fun!
  • 6. The Hard Facts  Social networking now accounts for 22% of all time spent online in the US.  Twitter processed more than 1 billion tweets in December 2009 and averages almost 40 million tweets per day.  3 out of 4 Americans use SM technology  2/3 global internet users visit Social Networking sites  Social Media sites are used more frequently than email  People spend 5,000,000,000 minutes a day on Facebook, with more than 500 million active users Sources: Facebook, Wikipedia &
  • 7. Case Study  Social Media played a critical role in the Obama presidential campaign in raising funds and communicating with voters at minimal cost (significantly outpacing the McCain campaign)  15,407,364 people “Like” Obama's Facebook page as of 11/2/10  The “Yes We Can” video was viewed 14,200,000 times on YouTube
  • 8. What is Social Media? “Social media uses web-based technologies to turn communication into interactive dialogues.” Distinguished by: 1. Reach 2. Accessibility 3. Usability 4. Recency 5. Permanence Source: Wikipedia
  • 9. How to use Social Media Main Principles:  authenticity  it’s all about relationships  conversations, not press releases  sharing, not sparing  thought leadership  content driven  if you are interesting, people “like” you
  • 10. Who? Social Media strategies are most effective when engaging people genuinely interested in the business, organization, issue or product. Your strategy may include: − individuals − teams of people − your customers, members, supporters
  • 11. Good content will... Entertain: make it fun Inspire: quotes, success stories, photos Educate: teach people something new Inform/Impress: updates, special offers, events Outrage: controversy is exciting, in moderation “What Old McDonald Can Teach You about Social Media” Social Media Examiner
  • 12. Tips  It’s personal, but it’s not all about you - stay interesting and relevant  More isn’t necessarily better, but consistency is key  Design a SM Marketing plan that you can keep up with  Brand your total online presence: Images, logos, fonts  Consistent voice & personality  Integrate all online marketing efforts  Invite your followers, fans and customers to contribute
  • 13. Best Practices: Facebook  Page types  Profile & image  Posting: content & consistency  Attracting friends & fans  Page administration & management  Responses & conversations
  • 14. Best Practices: Twitter  Designed to answer the question: What are you doing (right now)?  Use your 140 Characters wisely (abbreviations, URL shortening)  Drive traffic to: your website, blog, or other related interesting sites  Focus on new content, real-time updates, special offers, news  What came first: “Following” or being “Followed”?  Join conversations using hashtags, replies, retweets & trends
  • 15. Win! Tracking Your Success  Many SM tools offer indicators & metrics (free)  Other tools, e.g. Google Analytics  Success isn't always linear, this is the world wide web that we're dealing with
  • 16. Facebook Insights
  • 17. Facebook Insights cont.
  • 18. Resources  David Meerman Scott  HubSpot  Dan Zarrella, “social media scientist”  Guerrilla Marketing  Facebook Insights Guide  Seth Godin  Duct Tape Marketing
  • 19. Thank you for joining us We wish you the best in designing a creative and successful social media strategy! Sincerely, Samantha & Sarah