Using Social Media to Leverage Your Business (RBC Royal Bank)
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Using Social Media to Leverage Your Business (RBC Royal Bank)

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A presentation around Social Business I delivered to the RBC Royal Bank and some of their valued corporate clients in Victoria, BC Canada. Includes some helpful tips and insights to maximize your ...

A presentation around Social Business I delivered to the RBC Royal Bank and some of their valued corporate clients in Victoria, BC Canada. Includes some helpful tips and insights to maximize your investment in social media. Beautiful new Royal Bank location in downtown Victoria and I had a great time.

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Using Social Media to Leverage Your Business (RBC Royal Bank) Using Social Media to Leverage Your Business (RBC Royal Bank) Presentation Transcript

  • Using Social Media To Leverage Your Business Presentation for: Sean Charles info@SocialMediaSean.com www.SocialMediaSean.com @SocialMediaSean
  • Social Networks (User Base)• Facebook 1 billion • Twitter 500 million• Google Plus 400 million • LinkedIn 175 million• Instagram 80 million • Pinterest 20 million• Foursquare 20 million • Slide Share 16 million
  • • 66% of online adults use social networks, 37% use daily (US)• 800 million+ status updates on FB every day• FB Users spend an average of 55 minutes/day• 1 million new Twitter accounts every day• 340 million tweets every day
  • • Most people aren’t using the yellow pages anymore• They search for products & services online• 74% will believe a peer review from a stranger vs. only 14% believe an ad
  • know TRUST
  • content “In today’s world, cash is still king.But when it comes to social media, content is queen.” conversation
  • DO Set up a blog and create contentDON’T Be only self promotional
  • DOUpdate your primary social networks at least once per dayDON’T Over do it, especially on Facebook
  • DO Follow and network with your professional communityDON’T Be afraid to share content from people within your industry
  • DO Customize your posts for each social networkDON’TRepost the same content over and over
  • DO Set up metrics to measure the success of your social mediaDON’T Focus on the short term ROI of social media.
  • DOTrain your employees how to use social media to help grow your business DON’TCut them off from using social networks
  • DOBe Positive and Professional on Purpose! Brand Perception = Reality DON’T Take yourself too seriously
  • DO Keep the word sorry at yourdisposal when you make a mistakeDON’T Make excuses. Sorry is free to use and valuable to your brand.
  • DO Say thank-you when people share your content DON’TBe surprised if people aren’t engaging at first
  • DO Use social media to recognize your team and customersDON’T Underestimate the power of public recognition
  • DOShare pictures and video of life at the office/company culture.DON’T Be Boring – Be Creative!
  • Questions??
  • Thank you! Sean Charles 250-812-3748 info@SocialMediaSean.com www.SocialMediaSean.com @SocialMediaSeanFREE Social Business Consult for Tonight’s Attendees. Presentation Slides Available. See me for details.