Tostitos \"Race to the Bowl\" Campaign

Social Marketing Solutions
Facebook & Social Media
Integrated\"
Social
Marketing\"
Widget Ads & Applications
Campaigns\"
engage customers
and prospects
through
distributed
Microsites & Mobile
content and
applications.

Using Facebook Ads + Applications to
Amplify Social Momentum
Facebook Page
Engagement Applications
Engage
Interact
Share
Targeted Impressions
Organic Impressions
• put content in context
• extend reach & response
• earn attention
• leverage relationships
• convert to interaction
• connect communities

Tostitos \"Race to the Bowl\" Campaign
 A nationwide contest for the Fiesta
Bowl, run entirely inside a Facebook
Page\"
 Contest submissions, integrated
with newsfeed\"
to drive awareness
 17,779 people became fans
 39,477 unique visitors
 597 wall posts
 1098 entries with photos
 >13MM social impressions
generated through sharing and
newsfeeds

Social Marketing Amplifier ROI

Lessons learned from 20+ Social
Marketing Campaigns
 Make sure your content is compelling\"
(don't be boring)
 Think of it as a program, not a project.\"
(plan for some ongoing management)
 Focus on creating social momentum:
 Be naturally noisy (newsfeeds, notifications, etc.)
 Empower everyone as an evangelist (easy sharing)
 Know your influencers (and get their attention)

Thanks!
Kevin Tate
kevin@stepchangegroup.com