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Waste Management: Social media: Social business to business at WM Phoenix Open, presented by April Sonsona

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In her SocialMedia.org Member Meeting case study presentation, Waste Management’s Senior Social Media Manager, April Sonsona, talks about using an event to highlight BtoB services over social …

In her SocialMedia.org Member Meeting case study presentation, Waste Management’s Senior Social Media Manager, April Sonsona, talks about using an event to highlight BtoB services over social media.

April goes into detail about how they raised awareness by integrating social media at the Phoenix Open through hashtags, influencers, and contests.

Published in: Social Media

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  • 1. SOCIALMEDIA.ORG CASE STUDIES Member Meeting 32 Chicago, 6-15-2014 Learn more about Member Meetings socialmedia.org/meetings SOC IALMEDIA. ORG MEM B ER MEETIN G 32 CHICA GO Waste Management April Sonsona Social media: Social business to business at WM Phoenix Open
  • 2. Social Media April Sonsona Senior Manager, Social Media Social Business to Business at WM Phoenix Open July 15, 2014
  • 3. April Sonsona @aprils_pen Waste Management Lead Social Media for company, built social media CRM Contractor for Centers for Disease Control Social Media Strategist - campaigns, content development, reporting & analytics The Home Depot Social Media Specialist, 6 years Part of original in-house team in charge of social media campaigns, monitoring, reporting & analytics Senior Manager, Social Media
  • 4. Process & Planning Pre-Tournament Activities – Sponsorship Awareness Influencers Charities During Tournament – Services Awareness Contests Sustainability Forum Stages
  • 5. Influencers - ProAm
  • 6. Influencer & Player Notification
  • 7. Charities
  • 8. Influencers & Charity
  • 9. Process & Planning During Tournament – Services Awareness Contests Sustainability Forum Stages
  • 10. Contests Highlight Services on Course
  • 11. PHOTO CONTESTS WINNERS ROUND 1 ROUND 2 ROUND 3 ROUND 4 green on 16th @tpcscottsdale #greenestshow #WantToWinSuiteTickets @wmphoenixopen @wastemanagement Waste Management!! #golf #pga #stripeshow #greenestshow Man these guys do it all out here! #greenestshow @ WasteManagement @WMPhoenixOpen My first time at the @wmphoenixopen #greenestshow #axwx #perfectday WINNINGPHOTOWINNER(S)
  • 12. @Waste Management #greenestshow you guys have convinced my husband off 16 and to volunteer! Again, a huge thank you to all my friends @wastemanagement for having me at their corporate box! #greenestshow #thinkgreen
  • 13. New Sustainable Initiatives
  • 14. Sustainability Forum Conference & Thought Leadership
  • 15. Impressions – 362,000+
  • 16. 5 days 15,000+ #GreenestShow used 75,000+ Engagements 22 Million Impressions
  • 17. Summary Social Business to Business • Tracking & Measurement • Influencers Match Target Audience • Engagement • Contests • Sustainability Forum • Break up event in stages
  • 18. 563,000 Total Attendance
  • 19. Contact April Sonsona Senior Manager, Social Media Waste Management @aprils_pen @wastemanagement
  • 20. Learn more about past and upcoming Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 32 Chicago, 6-15-2014 Learn more about Member Meetings socialmedia.org/meetings SOC IALMEDIA. ORG MEM B ER MEETIN G 32 CHICA GO