"The Passion Conversation" presented by Robbin Phillips

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In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing."

She goes into detail about the social, emotional, and functional drivers that compel people to share.

Published in: Social Media, Technology
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"The Passion Conversation" presented by Robbin Phillips

  1. 1. “The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing” ROBBIN PHILLIPS BRAINS ON FIRE SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
  2. 2. HELLO. Friday, December 6, 13
  3. 3. I WAS BORN WITHOUT A NAME. Friday, December 6, 13
  4. 4. ROBBIN Friday, December 6, 13
  5. 5. ROBBINROBBIN Friday, December 6, 13
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  15. 15. GRANDMA MY SWEET Friday, December 6, 13
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  26. 26. Friday, December 6, 13
  27. 27. IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT... Friday, December 6, 13
  28. 28. Friday, December 6, 13
  29. 29. IF YOU DON’T LIKE PEOPLE GETOUTOFMARKETINGPERIOD. Friday, December 6, 13
  30. 30. Friday, December 6, 13
  31. 31. LOVE THE BESTBRANDS, are the ones that never let us forget the MOSTthe brands we PEOPLEhow it feels to be GOOD Friday, December 6, 13
  32. 32. LET’S GET GEEKY Friday, December 6, 13
  33. 33. *Source: Renana Peres, Ron Shachar, Mitchell Lovett Friday, December 6, 13
  34. 34. *Source: Renana Peres, Ron Shachar, Mitchell Lovett Friday, December 6, 13
  35. 35. *Source: Renana Peres, Ron Shachar, Mitchell Lovett Friday, December 6, 13
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  40. 40. Friday, December 6, 13
  41. 41. LOVE STORIES Friday, December 6, 13
  42. 42. Friday, December 6, 13
  43. 43. 23MILLIONneed treatment for addiction* *SOURCE: SAMHSA Friday, December 6, 13
  44. 44. 3MILLIONactually seek it.* *SOURCE: SAMHSA Friday, December 6, 13
  45. 45. Friday, December 6, 13
  46. 46. REFRAMINGthe conversation Friday, December 6, 13
  47. 47. ADDICTIONto... from talking about Friday, December 6, 13
  48. 48. RECOVERY ...talking about Friday, December 6, 13
  49. 49. Friday, December 6, 13
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  51. 51. Friday, December 6, 13
  52. 52. Friday, December 6, 13
  53. 53. OFFLINE. of WORD OF MOUTH HAPPENS... Friday, December 6, 13
  54. 54. Friday, December 6, 13
  55. 55. Friday, December 6, 13
  56. 56. Friday, December 6, 13
  57. 57. BOX journey Friday, December 6, 13
  58. 58. 429stories shared on the web to date. Friday, December 6, 13
  59. 59. WEBSITE GROWTH Friday, December 6, 13
  60. 60. 6kand events sponsored Friday, December 6, 13
  61. 61. SONSHINE Friday, December 6, 13
  62. 62. ROBMORRIS Friday, December 6, 13
  63. 63. UH.OH WE HAVE A PROBLEM Friday, December 6, 13
  64. 64. TWO CHILDREN EVERY MINUTE Friday, December 6, 13
  65. 65. STORYtell us your Friday, December 6, 13
  66. 66. Friday, December 6, 13
  67. 67. FILL IN THE BLANK I AM... Friday, December 6, 13
  68. 68. Friday, December 6, 13
  69. 69. Friday, December 6, 13
  70. 70. OFFLINE. of WORD OF MOUTH HAPPENS... Friday, December 6, 13
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  77. 77. Friday, December 6, 13
  78. 78. POWERFUL RESULTS Friday, December 6, 13
  79. 79. 5Xmore donations since changing their name. Friday, December 6, 13
  80. 80. 394Task Forces Friday, December 6, 13
  81. 81. 1oooffline events in the last six months. Friday, December 6, 13
  82. 82. 500k+hits per month. Friday, December 6, 13
  83. 83. 250user submitted videos in the last year. Friday, December 6, 13
  84. 84. 250 Friday, December 6, 13
  85. 85. 250user submitted videos in the last year. Friday, December 6, 13
  86. 86. 250user submitted videos in the last year. Friday, December 6, 13
  87. 87. 250user submitted videos in the last year. Friday, December 6, 13
  88. 88. 250 Friday, December 6, 13
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  91. 91. Q&A.@robbinphillips Friday, December 6, 13
  92. 92. MOREONE Friday, December 6, 13
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  94. 94. Friday, December 6, 13
  95. 95. USEOURFANS Friday, December 6, 13
  96. 96. LEVERAGE OURADVOCATES Friday, December 6, 13
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  99. 99. Friday, December 6, 13
  100. 100. YOU LOVETHEM You can become famous for the people who love you. For the way Friday, December 6, 13
  101. 101. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS

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