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The Brands-Only Summit keynote presentation by Tyra Banks

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In her Brands-Only Summit keynote presentation, Tyra Banks chats with SocialMedia.org VP of Community Kurt Vanderah about the intersection of social media, traditional media, and product marketing -- …

In her Brands-Only Summit keynote presentation, Tyra Banks chats with SocialMedia.org VP of Community Kurt Vanderah about the intersection of social media, traditional media, and product marketing -- and how brands can thrive in this evolving environment.

Published in: Social Media, Business

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  • 1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO The Brands-Only Summit keynote presentation TYRA BANKS & KURT VANDERAH DECEMBER 9–11, 2013
  • 2. Brands-Only Summit Keynote Speaker: @TyraBanks 1
  • 3. The Social Empire 17th worldwide 25th worldwide 57th worldwide 2
  • 4. 25 million followers globally The Social Empire 3
  • 5. FLAWSOME HUMOR 4
  • 6. POP CULTURE I’m an entrepreneur, bitch! 5
  • 7. ANTM: SOCIAL VOTING 6
  • 8. FIERCE-I-FY Provide words of encouragement & advice with a focus on self-confidence, body image and expanding the definition of beauty 7
  • 9. BUSINESS MODEL Show Tyra not only as a model, producer but also a business woman & CEO, allowing her followers to gain interest in entrepreneurship and the confidence to become the CEOs of their own lives 8
  • 10. HUMOR Use of comical pictures and captions to breakdown the stereotypes of “real” beauty, allowing fans to feel connected to the brand’s flawsome messaging 9
  • 11. ANTM: 21 CYCLES Increase audience engagement through social voting prior to airing of show and exclusive digital content and opportunity to interact with cast and judges during airing 10
  • 12. Brands-Only Summit Keynote Speaker: @TyraBanks 14
  • 13. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS