Data-driven decisions for the visual social web, presented by Chad Parizman

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In his Brands-Only Summit presentation, Scripps Networks Interactive's Director of Mobile and Social, Chad Parizman, explains how to use data to help make strategic social media decisions.

Chad goes into detail about HGTV's Pinterest strategy and shares best practices that helped them create an engaging social platform.

Published in: Social Media, Technology, Business
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Data-driven decisions for the visual social web, presented by Chad Parizman

  1. 1. Data-driven decisions for the visual social web CHAD PARIZMAN SCRIPPSNETWORKSINTERACTIVE SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
  2. 2. DATA-DRIVEN DECISIONS FOR THE VISUAL SOCIAL WEB @cparizman 1
  3. 3. 2
  4. 4. Top 50 Referrer 110% Monthly Growth
  5. 5. Top 10 Referrer 2M+ Page Views
  6. 6. Strategy & Goals 11 Learn best practices to drive Page Views Generate buzz & brand awareness Engage new channel for connecting with current and prospective brand fans Explore Pinterest-based revenue opportunities
  7. 7. Q4 2012 10M+ Page Views 9x increase Year over Year 82% of Visits from New Users Repeat Visits turn 50% more page views 2x Page Views 3x Visits compared to Facebook
  8. 8. 13 Pew Research Center, February 14, 2013 Our Customers Are All Over Pinterest Mid - upper income levels Well-educated: Only 11% have less than a high school diploma Pinterest equally popular among 18-19 and 30-49 Women are about 5x as likely to be on the site as men Tend to live in rural areas Fall means Football Widows
  9. 9. 14
  10. 10. 15
  11. 11. 16
  12. 12. 17
  13. 13. 20 Pins: 110 Repins: 110,000 Likes: 224 Pins: 560 Repins: 881 Likes: 19 Pins: 0 Repins: 9,104 Likes: 110
  14. 14. 21 Most Pinned - Lifetime Pins: 1,600 Repins: 13,000 Likes: 213
  15. 15. 22 Most Repinned - Lifetime Pins: 700 Repins: 453,000 Likes: 3K
  16. 16. 23 Likes Comments
  17. 17. 24
  18. 18. 4978 Likes 168 Comments 4577 Likes 113 Comments 4030 Likes 55 Comments 25
  19. 19. 328 Comments 1344 Likes 309 Comments 2181 Likes 227 Comment 2847 Likes 26
  20. 20. 27 Lessons Learned Grab your brand Keep your mission in mind Take it seriously Track your pins Think beyond your brand page Fill your page Use the description field Know your audience’s habits Treat it like an appetizer
  21. 21. 28 @cparizman AIM/Gmail/Instagram Twitter/LinkedIn
  22. 22. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS
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