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Quantifying the impact of social media, presented by John Lovett

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In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI. …

In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI.

He shares how businesses are employing strategic measurements that reveal dividends beyond the bottom line.

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  • 1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Quantifying the impact of social media JOHN LOVETT WEBANALYTICSDEMYSTIFIED DECEMBER 9–11, 2013
  • 2. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS