Quantifying the impact of social media, presented by John Lovett

516
-1

Published on

In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI.

He shares how businesses are employing strategic measurements that reveal dividends beyond the bottom line.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
516
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Quantifying the impact of social media, presented by John Lovett

  1. 1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Quantifying the impact of social media JOHN LOVETT WEBANALYTICSDEMYSTIFIED DECEMBER 9–11, 2013
  2. 2. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×