BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer

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In his BlogWell New York presentation, Paychex's Social Media Program Manager, Joe Schaeffer, talks about how they rallied internal employee participation to anchor the promotion of an external company event.

He shares some helpful tips about what worked and what didn't work for them during their #PaychexProud program.

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BlogWell New York Social Media Case Study: Paychex, presented by Joe Schaeffer

  1. 1. Joe Schaeffer Social media in reverse: 14 days to engaged employees This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
  2. 2. 14 Days to Engaged Employees Social Media In Reverse Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
  3. 3. Results TODAY @Paychex | #PaychexProud OVER 700,000 Impressions OVER 200 Posts OVER 100 Contributors REACHED 300,000 Accounts
  4. 4. Opening the NASDAQ DAY 14 @Paychex | #PaychexProud
  5. 5. #PaychexProud TWITTER | INSTAGRAM @Paychex | #PaychexProud
  6. 6. #PaychexProud TWITTER | INSTAGRAM @Paychex | #PaychexProud
  7. 7. Curation DAY 13 @Paychex | #PaychexProud
  8. 8. Communication DAYS 5-13 OFFLINE | ONLINE @Paychex | #PaychexProud
  9. 9. Communication OFFLINE | ONLINE @Paychex | #PaychexProud
  10. 10. Communication OFFLINE | ONLINE @Paychex | #PaychexProud
  11. 11. TIP Common Areas Cafeterias, Break Rooms Classrooms Training & Development Conference Calls One-to-Many Find The Guy Behind The Guy (Behind The Guy) @Paychex | #PaychexProud
  12. 12. Communication OFFLINE | ONLINE @Paychex | #PaychexProud
  13. 13. Communication OFFLINE | ONLINE @Paychex | #PaychexProud
  14. 14. Intranet Microsite Portal & Intranet Banners Company-wide Newsletter Chatter Email Social Responses Communication OFFLINE | ONLINE @Paychex | #PaychexProud
  15. 15. TIP Email Targeted Sends Chatter, Yammer Groups & Teams Community Management Be there Paid Promotion? Custom audience Find your internal influencers. Bug them. @Paychex | #PaychexProud
  16. 16. Production DAY 2-4 Everything is Awesome! @Paychex | #PaychexProud
  17. 17. Project Brief DAY 1 @Paychex | #PaychexProud
  18. 18. TIP Simple Objective, Requirements Goals, KPIs Why do this? Useful Messaging, Approvals A one-page PDF walks on water. @Paychex | #PaychexProud
  19. 19. I Lied.
  20. 20. “Paychex Proud” DAY -1,624 @Paychex | #PaychexProud
  21. 21. I Lied.
  22. 22. Ghost Stories DAY -15,330 @Paychex | #PaychexProud
  23. 23. Ghost Stories DAY -15,330 @Paychex | #PaychexProud
  24. 24. Social Program Goals FISCAL ‘14 #2 Foster positive sentiment and increase activity. @Paychex | #PaychexProud
  25. 25. Thank you. Joe Schaeffer @dubelclique Social Media Program Manager @Paychex @Paychex @PaychexCareers @InsidePaychex
  26. 26. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell

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