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BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, presented by Crystal King

by on Oct 30, 2013

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In her BlogWell Boston presentation, Green Mountain Coffee Roasters' Social Media Manager at Keurig, Crystal King, shares how they use social customer service to foster brand loyalty and ...

In her BlogWell Boston presentation, Green Mountain Coffee Roasters' Social Media Manager at Keurig, Crystal King, shares how they use social customer service to foster brand loyalty and engagement.

Crystal goes into detail about their social listening and response strategy that makes the people in their communities feel like they are heard and that they have a voice.

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BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, presented by Crystal King BlogWell Boston Social Media Case Study: Green Mountain Coffee Roasters, presented by Crystal King Presentation Transcript