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BlogWell Chicago Social Media Case Study: Sonic Drive-In, presented by Christi Woodworth

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In her BlogWell Chicago presentation, Sonic Drive-In's Director of Social Media, Christi Woodworth, explains how they manage multiple agencies to create an engaging social experience for …

In her BlogWell Chicago presentation, Sonic Drive-In's Director of Social Media, Christi Woodworth, explains how they manage multiple agencies to create an engaging social experience for consumers.

She shares what has worked and what hasn't for choosing the right agencies and how to work with them to deliver the best campaign.

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  • 1. SocialMedia.org Video Case Studies Christi Woodworth Social Media & Multiple Agencies This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago June 19, 2013 socialmedia.org/blogwell
  • 2. Social Media & Multiple Agencies BlogWell, June 2013
  • 3. hello. In other words, why am I here?
  • 4. Reality or Fantasy?
  • 5. Which agency leads your social engagement? • • Lead? • Digital? • PR? • Social-specific? They ALL have a point of view on social. And, frequently, they are all right.
  • 6. SONIC’s setup SONIC Digital AOR Creative Media CRM Field P R
  • 7. How Does It Work? Briefing & Bonus Regular Content & Award Status Mtgs & Final Execution Results & Reporting
  • 8. Examples
  • 9. Thanks. Christi Woodworth Director of Digital Communications & Social Media SONIC, America’s Drive-In cwoodworth@sonicdrivein.com @cwoodworth; linkedin/christiwoodworth
  • 10. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago June 19, 2013 socialmedia.org/blogwell