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BlogWell New York Social Media Case Study: Monster, presented by Kathy O'Reilly

by on Apr 26, 2013

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In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag ...

In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign.

At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign.

Watch the video of this presentation here: https://vimeo.com/66663220

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BlogWell New York Social Media Case Study: Monster, presented by Kathy O'Reilly BlogWell New York Social Media Case Study: Monster, presented by Kathy O'Reilly Presentation Transcript