BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

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In his BlogWell Los Angeles presentation, MGM Resorts' Internet Marketing Manager – ARIA Resort & Casino, Derek Schoen, explains how they integrated social media into two traditional branding campaigns.

By comparing the two branded campaigns side-by-side, he shares five helpful takeaways for successfully engaging fans throughout a marketing campaign.

Watch the video of the presentation here: https://vimeo.com/57542830

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BlogWell Los Angeles Social Media Case Study: MGM Resorts, presented by Derek Schoen

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Derek Schoen Los Angeles December 5, 2012 Integrating Social Media into Traditional socialmedia.org/blogwell Branding Campaigns
  2. 2. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Los Angeles December 5, 2012 socialmedia.org/blogwell

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