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In her BlogWell Los Angeles presentation, Life Technologies' Global Senior eMarketing Manager – Search & Social, Robin Smith, shares how -- as a BtoB company -- they are using social media for lead generation and data integration.
She goes into detail about their KPI framework, using social media exclusively to launch new products, and how they integrate their social data into new marketing techniques.
Watch the video of this presentation here: https://vimeo.com/57571474
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