SocialMedia.org                                     Video Case Studies    SocialMedia.org          This video is from     ...
Ethics Best Practices              Tweet this! #blogwell
IT’S ALLABOUTTRUST Tweet this! #blogwell
The difference between honesty and sleazery:
THIS ISTHE LAW
Three Guides for Safe Social Media             Outreach1. Require disclosure and truthfulness in social media   outreach.2...
Stay Safe     Never pay  Real disclosureDon’t lie to your mom                Tweet this! #blogwell
10 Magic WordsI work for _________, and this is      my personal opinion.                      Tweet this! #blogwell
Who are you?      Were you paid?Is it an honest opinion based     on a real experience?                   Tweet this! #blo...
Biggest Risk:Training Failure
Disclosure Best Practices Toolkit                   •   Disclosure of Identity Checklists for                   •   Person...
Be careful who you hire               Tweet this! #blogwell
We have a chance to do   something good              Tweet this! #blogwell
Raise your standards             Tweet this! #blogwell
Save your brandSave your reputation   Save your job             Tweet this! #blogwell
SAVESOCIALMEDIA         Tweet this! #blogwell
If you have to ask,   the answer is noIt’s easier to be honest      Pass it on                 Tweet this! #blogwell
SocialMedia.org         This video is from    Case Studies                    Learn more about past and           BlogWell...
BlogWell Los Angeles Social Media Ethics Briefing, presented by Andy Sernovitz
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BlogWell Los Angeles Social Media Ethics Briefing, presented by Andy Sernovitz

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In his BlogWell Los Angeles presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.

Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.

Watch the video from this presentation here: https://vimeo.com/57437151

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BlogWell Los Angeles Social Media Ethics Briefing, presented by Andy Sernovitz

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwell BlogWell Andy Sernovitz Los Angeles December 5, 2012 Social Media Ethics Briefing: socialmedia.org/blogwell Staying Out of Trouble
  2. 2. Ethics Best Practices Tweet this! #blogwell
  3. 3. IT’S ALLABOUTTRUST Tweet this! #blogwell
  4. 4. The difference between honesty and sleazery:
  5. 5. THIS ISTHE LAW
  6. 6. Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. Tweet this! #blogwell
  7. 7. Stay Safe Never pay Real disclosureDon’t lie to your mom Tweet this! #blogwell
  8. 8. 10 Magic WordsI work for _________, and this is my personal opinion. Tweet this! #blogwell
  9. 9. Who are you? Were you paid?Is it an honest opinion based on a real experience? Tweet this! #blogwell
  10. 10. Biggest Risk:Training Failure
  11. 11. Disclosure Best Practices Toolkit • Disclosure of Identity Checklists for • Personal and Unofficial every situation Participation • Truthfulness Customize for • Outreach and Advocacy Campaigns • Agency/Contractor Disclosure your team • Vendor Questionnaire • Policies and Training Tweet this! #blogwell
  12. 12. Be careful who you hire Tweet this! #blogwell
  13. 13. We have a chance to do something good Tweet this! #blogwell
  14. 14. Raise your standards Tweet this! #blogwell
  15. 15. Save your brandSave your reputation Save your job Tweet this! #blogwell
  16. 16. SAVESOCIALMEDIA Tweet this! #blogwell
  17. 17. If you have to ask, the answer is noIt’s easier to be honest Pass it on Tweet this! #blogwell
  18. 18. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Los Angeles December 5, 2012 socialmedia.org/blogwell
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