BlogWell Los Angeles Social Media Ethics Briefing, presented by Andy Sernovitz

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BlogWell Los Angeles Social Media Ethics Briefing, presented by Andy Sernovitz

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In his BlogWell Los Angeles presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media. ...

In his BlogWell Los Angeles presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.

Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.

Watch the video from this presentation here: https://vimeo.com/57437151

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  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwell BlogWell Andy Sernovitz Los Angeles December 5, 2012 Social Media Ethics Briefing: socialmedia.org/blogwell Staying Out of Trouble
  • 2. Ethics Best Practices Tweet this! #blogwell
  • 3. IT’S ALLABOUTTRUST Tweet this! #blogwell
  • 4. The difference between honesty and sleazery:
  • 5. THIS ISTHE LAW
  • 6. Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. Tweet this! #blogwell
  • 7. Stay Safe Never pay Real disclosureDon’t lie to your mom Tweet this! #blogwell
  • 8. 10 Magic WordsI work for _________, and this is my personal opinion. Tweet this! #blogwell
  • 9. Who are you? Were you paid?Is it an honest opinion based on a real experience? Tweet this! #blogwell
  • 10. Biggest Risk:Training Failure
  • 11. Disclosure Best Practices Toolkit • Disclosure of Identity Checklists for • Personal and Unofficial every situation Participation • Truthfulness Customize for • Outreach and Advocacy Campaigns • Agency/Contractor Disclosure your team • Vendor Questionnaire • Policies and Training Tweet this! #blogwell
  • 12. Be careful who you hire Tweet this! #blogwell
  • 13. We have a chance to do something good Tweet this! #blogwell
  • 14. Raise your standards Tweet this! #blogwell
  • 15. Save your brandSave your reputation Save your job Tweet this! #blogwell
  • 16. SAVESOCIALMEDIA Tweet this! #blogwell
  • 17. If you have to ask, the answer is noIt’s easier to be honest Pass it on Tweet this! #blogwell
  • 18. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Los Angeles December 5, 2012 socialmedia.org/blogwell