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BlogWell New York Social Media Case Study: GE, presented by Jon Lombardo

by on Oct 12, 2012

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In his BlogWell New York presentation, GE's Social Media Manager, Jon Lombardo, shares how they build and extend emotional connections with consumers around health. ...

In his BlogWell New York presentation, GE's Social Media Manager, Jon Lombardo, shares how they build and extend emotional connections with consumers around health.

Jon talks about how they use "surprise and delight" tactics to engage customers and reap the benefits of increased brand equity in the process.

Watch the video of this presentation here: https://vimeo.com/51963005

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BlogWell New York Social Media Case Study: GE, presented by Jon Lombardo BlogWell New York Social Media Case Study: GE, presented by Jon Lombardo Presentation Transcript