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BlogWell New York Social Media Ethics Briefing, presented by Andy Sernovitz

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In his BlogWell New York presentation, SocialMedia.org CEO Andy Sernovitz shared his recommendations on how to stay safe and ethical in social media. …

In his BlogWell New York presentation, SocialMedia.org CEO Andy Sernovitz shared his recommendations on how to stay safe and ethical in social media.

Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.


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  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwell BlogWell Andy Sernovitz New YorkSeptember 12, 2012 Social Media Ethics Briefing: socialmedia.org/blogwell Staying Out of Trouble
  • 2. Ethics Best Practices Tweet this! #blogwell
  • 3. IT’S ALLABOUTTRUST
  • 4. The difference between honesty and sleazery:
  • 5. THIS ISTHE LAW
  • 6. Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. Tweet this! #blogwell
  • 7. Stay Safe Never pay Real disclosureDon’t lie to your mom Tweet this! #blogwell
  • 8. 10 Magic Words I work for _________, andthis is my personal opinion. Tweet this! #blogwell
  • 9. Who are you? Were you paid?Is it an honest opinion based on a real experience? Tweet this! #blogwell
  • 10. Biggest Risk:Training Failure
  • 11. Disclosure Best Practices ToolkitChecklists for • Disclosure of Identity • Personal and Unofficialevery situation Participation • TruthfulnessCustomize for • Outreach and Advocacy Campaignsyour team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training Tweet this! #blogwell
  • 12. Be carefulwho you hire Tweet this! #blogwell
  • 13. We have a chance todo something good Tweet this! #blogwell
  • 14. Raise your standards Tweet this! #blogwell
  • 15. Save your brandSave your reputation Save your job Tweet this! #blogwell
  • 16. SAVESOCIALMEDIA Tweet this! #blogwell
  • 17. If you have to ask, the answer is noIt’s easier to be honest Pass it on Tweet this! #blogwell
  • 18. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell New YorkSeptember 12, 2012 socialmedia.org/blogwell