BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz

SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwell BlogWell Andy Sernovitz Chicago July 18, 2012 Social Media Ethics Briefing: socialmedia.org/blogwell Staying Out of Trouble

Ethics Best Practices Tweet this! #blogwell

IT’S ALLABOUTTRUST

The difference between honesty and sleazery:

THIS ISTHE LAW

Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. Tweet this! #blogwell

Stay Safe Never pay Real disclosureDon’t lie to your mom Tweet this! #blogwell

10 Magic Words I work for _________, andthis is my personal opinion. Tweet this! #blogwell

Who are you? Were you paid?Is it an honest opinion based on a real experience? Tweet this! #blogwell

Biggest Risk:Training Failure

Disclosure Best Practices ToolkitChecklists for • Disclosure of Identity • Personal and Unofficialevery situation Participation • TruthfulnessCustomize for • Outreach and Advocacy Campaignsyour team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training Tweet this! #blogwell

Be carefulwho you hire Tweet this! #blogwell

We have a chance todo something good Tweet this! #blogwell

Raise your standards Tweet this! #blogwell

Save your brandSave your reputation Save your job Tweet this! #blogwell

SAVESOCIALMEDIA Tweet this! #blogwell

If you have to ask, the answer is noIt’s easier to be honest Pass it on Tweet this! #blogwell

SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell

BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz

by SocialMedia.org on Aug 17, 2012

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BlogWell Chicago Social Media Ethics Briefing, presented by Andy Sernovitz Presentation Transcript