BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate

SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Michele Wingate Chicago July 18, 2012 Adding Pinterest to the Social Media socialmedia.org/blogwell Toolbox

Adding Pinterest to the social media toolboxMichele WingateSocial Media manager

Our social media strategyAmerican Family’s social media strategy centers around building andmaintaining long-term relationships with customers and prospectsengaging them with the overarching brand. • We’re a branded house. • Messaging: Celebrating and protecting families. • Lead with owned, grow with paid. • Continue leading the way. 2

How it came together Assess it Build it Promote it Measure it Sustain it 3

Why Pinterest 4

Brand relevance 5

Pulling it together Assess it Build it Promote it Measure it Sustain it 6

Our page 7

Getting it off the ground Assess it Build it Promote it Measure it Sustain it 8

Top Board: Protecting Your Dream Home Assess it Build it Promote it Measure it Sustain it 9

Assessing engagement 10

Most repins: Keeping My Family Safe 11

Top repins 12

Click through 13

What’s next: sustaining and growing 14

What’s next: sustaining and growing 15

Thank you!mwingate@amfam.com @michelewingate 16

SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell

BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate

by SocialMedia.org on Aug 17, 2012

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BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate Presentation Transcript