BlogWell Chicago Social Media Case Study: Aetna, presented by Lauren Vargas
by SocialMedia.org on Aug 16, 2012
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In her BlogWell Chicago presentation, Aetna's Community Management Strategist, Lauren Vargas, talks about how they're using community management to succeed in a heavily-regulated industry. ...
In her BlogWell Chicago presentation, Aetna's Community Management Strategist, Lauren Vargas, talks about how they're using community management to succeed in a heavily-regulated industry.
Lauren shares steps from their internal process in developing a successful community including: building a toolkit, creating a listening strategy, building structure through evangelists, and more.
Watch the video of the presentation here: https://vimeo.com/48621837
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Alexandra M. Pickett