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Storytelling at Microsoft, presented by Rob Wolf

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In his Brands-Only Summit presentation, Microsoft's Social Media Manager, Rob Wolf, shares how they use creative brand storytelling to cut through the social noise to achieve business objectives. …

In his Brands-Only Summit presentation, Microsoft's Social Media Manager, Rob Wolf, shares how they use creative brand storytelling to cut through the social noise to achieve business objectives.

He explains their brand journalism strategy from deciding on a clear agenda and finding the right storytellers, to building anticipation and sharing the message via social.

More in: Social Media , Business
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  • 1. Storytelling at Microsoft ROB WOLF MICROSOFT SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013
  • 2. Family of devices Work and play Inventing the future Corporate citizen Unlocking potential Great place to work Long form stories Behind the scenes Contests Product reveal Make a list Special Offers People profile Celebrity tie-in Build anticipation Feature demo What do we want people to believe?
  • 3. Family of devices Work and play Inventing the future Corporate citizen Unlocking potential Great place to work Long form stories Behind the scenes Contests Product reveal Positive Press Special Offers People profile Celebrity tie-in Build anticipation Feature demo What do we want people to believe?
  • 4. Deep dive: 88 Acres
  • 5. 150k page views in first 48 hrs 350k to date 50% of viewers > 5 minutes 10% of viewers > 1 hour Top story on Techmeme And most importantly… business! 88 Acres: #NailedIt!
  • 6. robwolf@microsoft.com
  • 7. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS