How to decide between outsourcing and internal, presented by Adam Brown
 

How to decide between outsourcing and internal, presented by Adam Brown

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In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to ...

In his presentation, Salesforce.com's Executive Strategist, Adam Brown, teaches a class on how to determine which functions are essential for your in-house team and what you should outsource to external agencies.

He shares 10 important things to think about when it comes to outsourcing your social media efforts.

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How to decide between outsourcing and internal, presented by Adam Brown How to decide between outsourcing and internal, presented by Adam Brown Presentation Transcript

  • How to decide between outsourcing and internal ADAM BROWN SALESFORCE.COM DECEMBER 9–11, 2013 ORLANDO SOCIALMEDIA.ORG/SUMMIT
  • How to Decide Between Outsourcing & Internal Adam Brown Executive Strategist adam.brown@salesforce.com @adamcb in/adamcb
  • 20 10
  • 1 What’s your philosophy on engagement?
  • 2 Writing social media content vs. publishing content? Which does your agency do?
  • 3 Do your social media management tools allow agency/internal collaboration and content queuing?
  • 4 Is your agency authentic to your brand?
  • 5 Budget vs Headcount – which do you have more of?
  • 6 How important is measurement and ROI? Do your agency folks measure success in the same way as you?
  • 7 What does your approval queue look like for content? How fast can you engage within the constraints of your process?
  • 8 How involved is your agency in other nonsocial activities? Can you leverage their other work with other teams?
  • 9 Is yours a control-freak brand?
  • 10 If your agency went away, would you be totally screwed?
  • 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Engagement Writing vs. Publishing Publishing tools allow for collaboration Brand authenticity Budget vs. Headcount Measurement & ROI Approval queues Agency’s other responsibilities Control freak brand Contingency plans
  • Adam Brown Executive Strategist adam.brown@salesforce.com @adamcb in/adamcb
  • Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS DECEMBER 9–11, 2013 ORLANDO SOCIALMEDIA.ORG/SUMMIT