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BlogWell Seattle Social Media Ethics Briefing, presented by Andy Sernovitz

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In his BlogWell Seattle presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. …

In his BlogWell Seattle presentation, SocialMedia.org's CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.

Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.

Published in: Business, Technology

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Transcript

  • 1.
  • 2. Ethics Best Practices
    August 9, 2011
    Seattle
  • 3. IT’S ALL
    ABOUT
    TRUST
  • 4. The difference between
    honesty and sleazery:
  • 5. THIS IS
    THE LAW
  • 6. Three Guides for Safe Social Media Outreach
    Require disclosure and truthfulness in social media outreach.
    Monitor the conversation and correct misstatements.
    Create social media policies and training programs.
    August 9, 2011
    Seattle
  • 7. Stay Safe
    Never pay
    Real disclosure
    Don’t lie to your mom
    August 9, 2011
    Seattle
  • 8. 10 Magic Words
    I work for _________, and this is my personal opinion.
    August 9, 2011
    Seattle
  • 9. Who are you?
    Were you paid?
    Is it an honest opinion based on a real experience?
    August 9, 2011
    Seattle
  • 10. Biggest Risk:Training Failure
  • 11. Disclosure Best Practices Toolkit
    Checklists for every situation
    Customize for your team
    • Disclosure of Identity
    • 12. Personal and Unofficial Participation
    • 13. Truthfulness
    • 14. Outreach and Advocacy Campaigns
    • 15. Agency/Contractor Disclosure
    • 16. Vendor Questionnaire
    • 17. Policies and Training
    August 9, 2011
    Seattle
  • 18. Be careful
    who you hire
    August 9, 2011
    Seattle
  • 19. We have a chance to do something good
    August 9, 2011
    Seattle
  • 20.
  • 21. Raise your standards
    August 9, 2011
    Seattle
  • 22. Save your brand
    Save your reputation
    Save your job
    August 9, 2011
    Seattle
  • 23. SAVE
    SOCIAL
    MEDIA
    August 9, 2011
    Seattle
  • 24. If you have to ask,
    the answer is no
    It’s easier to be honest
    Pass it on
    August 9, 2011
    Seattle

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