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In the BlogWell San Francisco case study presentation, "Harvesting the Low-Hanging Fruit of Internal Social Media Channels," Director, Internet Marketing Services Hilary Weber describes how Kaiser Permanente applies internal social media in a big-brand setting.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell