BlogWell San Francisco Social Media Case Study: Intuit, presented by Kira Wampler

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit http://gaspedal.com/blogwell

In the BlogWell San Francisco case study presentation, "Customers First: TurboTax in Social Media," Social Media Marketing Manager, Quickbooks Kira Wampler describes how Intuit, a traditional financial software company, leverages the power of engaged customers to offer point-of-need support, innovative marketing programs, and build better products.

Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

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BlogWell San Francisco Social Media Case Study: Intuit, presented by Kira Wampler

  1. 1. How Big Companies Use Social Media San Francisco | June 23, 2009 Kira Wampler Intuit “Customers First: TurboTax in Social Media”
  2. 2. The New Normal – Winning with Social Media BlogWell – How Big Brands Use Social Media Kira Wampler, Social Media Marketing Leader, Small Business Group, kira_wampler@intuit.com / twitter.com/kirasw
  3. 3. Welcome to the “new normal” What’s Normal? People talking. What’s New? The talk spreads far, fast. And, it’s permanent. 2 Intuit Proprietary & Confidential
  4. 4. Social is in our DNA 3 Intuit Proprietary & Confidential
  5. 5. Intuit in Social Media Town Halls Digital “Care” Reviews Social Media Platforms/Networks Output someone else builds: Customers! Facebook, Twitter, MySpace Positive Talk Online! Small Business United Better Products! Communities Technology Platforms you build Intuit Community QB Inner Circle Live Community 4 Intuit Proprietary & Confidential
  6. 6. Live Community in QuickBooks In-product, contextual help powered by tens of thousands of small business owners and experts 5 Intuit Proprietary & Confidential
  7. 7. Digital customer care & feeding Care Feeding Helping customers be successful, where they are, with our products and in their business 6 Intuit Proprietary & Confidential
  8. 8. Small Business United – Enduring Campaign Social Media Bloggers Focus on small biz success delivered 1.2MM visits, 2K real stories, 30K ratings & better than avg conversion 7 Intuit Proprietary & Confidential
  9. 9. Q&A + Thank You! 8 Intuit Proprietary & Confidential
  10. 10. How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
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