In his BlogWell San Diego case study presentation, "Gaming Mechanics in Social Networks," Clorox's Social Network Architect, Greg Piche, covers how they use gaming mechanics to drive customer engagement.
Greg shared how the company created CloroxConnects, a three-sided network to involve experts, consumers, and employees in the exchange of new ideas. He covered how different things motivate different people, how leaderboards work, and how you don't need to rely on monetary rewards.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
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BlogWell is produced by GasPedal and the Social Media Business Council.
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