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2/16/2010<br />
Case Study:<br />Avery Dennison Office Products<br />Getting Started in Social Media<br />February 16, 2010<br />
We need to be in social media<br />2/16/2010<br />
Lots of Questions<br />2/16/2010<br />
How – do we get started?<br />2/16/2010<br />What will work for us?<br />Manage  Expectations<br />Resources<br />Internal...
Create Internal Processes<br />2/16/2010<br />RESOURCES<br />Cross-Functional Team<br />Agency<br />APPROVALS<br />Steerin...
Who?<br />Who are we talking to?<br />Who is talking about us?<br />What are they saying?<br />Where are they saying it?<b...
What do we talk about?<br />2/16/2010<br />Help make your day a little easier<br />Focus on Work and Home<br />
Where?<br />2/16/2010<br />
When – do we participate?<br />When do we participate?<br />How often?<br />What do we comment on?<br />2/16/2010<br />
Key Learning<br />Just launch<br />Keep It Simple<br />Experiment<br />Process is important to move quickly<br />Manage ex...
2/16/2010<br />Thank You!<br />Joyce Munoz<br />Group Manager, Interactive Marketing<br />joyce.munoz@averydennison.com<br...
2/16/2010<br />
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BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz

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In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program.

Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple.

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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org

Published in: Travel, Business
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  • What – are we talking about (content)Labels? Products? How to use?Where do we get the contentWe are just labels. How do we make it easier?Focus on what we always focus on: Making peoples days a little easier. Focus content on where we can help. More productive at work, home
  • Where – do we talk about it (where and how we participate)Where do we participate – FB, Twitter, MySpaceBloggers Ourtreach
  • How often
  • Transcript of "BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz"

    1. 1. 2/16/2010<br />
    2. 2. Case Study:<br />Avery Dennison Office Products<br />Getting Started in Social Media<br />February 16, 2010<br />
    3. 3. We need to be in social media<br />2/16/2010<br />
    4. 4. Lots of Questions<br />2/16/2010<br />
    5. 5. How – do we get started?<br />2/16/2010<br />What will work for us?<br />Manage Expectations<br />Resources<br />Internal<br />Challenges<br />Marketing Communication Change<br />ROI<br />Approvals<br />
    6. 6. Create Internal Processes<br />2/16/2010<br />RESOURCES<br />Cross-Functional Team<br />Agency<br />APPROVALS<br />Steering Team<br />GUIDELINES<br />Internal Employee Intranet<br />External Social Media <br />Participation<br />Crisis<br />Process<br />
    7. 7. Who?<br />Who are we talking to?<br />Who is talking about us?<br />What are they saying?<br />Where are they saying it?<br />2/16/2010<br />
    8. 8. What do we talk about?<br />2/16/2010<br />Help make your day a little easier<br />Focus on Work and Home<br />
    9. 9. Where?<br />2/16/2010<br />
    10. 10. When – do we participate?<br />When do we participate?<br />How often?<br />What do we comment on?<br />2/16/2010<br />
    11. 11. Key Learning<br />Just launch<br />Keep It Simple<br />Experiment<br />Process is important to move quickly<br />Manage expectations along the way<br />2/16/2010<br />
    12. 12. 2/16/2010<br />Thank You!<br />Joyce Munoz<br />Group Manager, Interactive Marketing<br />joyce.munoz@averydennison.com<br />Images Thanks To:<br />Slide 2: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/liako/3141182898/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/liako/">http://www.flickr.com/photos/liako/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div><br />Slide 8: Fredcavazza.net<br />
    13. 13. 2/16/2010<br />
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