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BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz

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In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an …

In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program.

Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple.

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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org

Published in: Travel, Business
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  • What – are we talking about (content)Labels? Products? How to use?Where do we get the contentWe are just labels. How do we make it easier?Focus on what we always focus on: Making peoples days a little easier. Focus content on where we can help. More productive at work, home
  • Where – do we talk about it (where and how we participate)Where do we participate – FB, Twitter, MySpaceBloggers Ourtreach
  • How often
  • Transcript

    • 1. 2/16/2010
    • 2. Case Study:
      Avery Dennison Office Products
      Getting Started in Social Media
      February 16, 2010
    • 3. We need to be in social media
      2/16/2010
    • 4. Lots of Questions
      2/16/2010
    • 5. How – do we get started?
      2/16/2010
      What will work for us?
      Manage Expectations
      Resources
      Internal
      Challenges
      Marketing Communication Change
      ROI
      Approvals
    • 6. Create Internal Processes
      2/16/2010
      RESOURCES
      Cross-Functional Team
      Agency
      APPROVALS
      Steering Team
      GUIDELINES
      Internal Employee Intranet
      External Social Media
      Participation
      Crisis
      Process
    • 7. Who?
      Who are we talking to?
      Who is talking about us?
      What are they saying?
      Where are they saying it?
      2/16/2010
    • 8. What do we talk about?
      2/16/2010
      Help make your day a little easier
      Focus on Work and Home
    • 9. Where?
      2/16/2010
    • 10. When – do we participate?
      When do we participate?
      How often?
      What do we comment on?
      2/16/2010
    • 11. Key Learning
      Just launch
      Keep It Simple
      Experiment
      Process is important to move quickly
      Manage expectations along the way
      2/16/2010
    • 12. 2/16/2010
      Thank You!
      Joyce Munoz
      Group Manager, Interactive Marketing
      joyce.munoz@averydennison.com
      Images Thanks To:
      Slide 2: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/liako/3141182898/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/liako/">http://www.flickr.com/photos/liako/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div>
      Slide 8: Fredcavazza.net
    • 13. 2/16/2010

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