Your SlideShare is downloading. ×
0
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz

843

Published on

In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an …

In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program.

Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple.

---

BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org

Published in: Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
843
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • What – are we talking about (content)Labels? Products? How to use?Where do we get the contentWe are just labels. How do we make it easier?Focus on what we always focus on: Making peoples days a little easier. Focus content on where we can help. More productive at work, home
  • Where – do we talk about it (where and how we participate)Where do we participate – FB, Twitter, MySpaceBloggers Ourtreach
  • How often
  • Transcript

    1. 2/16/2010<br />
    2. Case Study:<br />Avery Dennison Office Products<br />Getting Started in Social Media<br />February 16, 2010<br />
    3. We need to be in social media<br />2/16/2010<br />
    4. Lots of Questions<br />2/16/2010<br />
    5. How – do we get started?<br />2/16/2010<br />What will work for us?<br />Manage Expectations<br />Resources<br />Internal<br />Challenges<br />Marketing Communication Change<br />ROI<br />Approvals<br />
    6. Create Internal Processes<br />2/16/2010<br />RESOURCES<br />Cross-Functional Team<br />Agency<br />APPROVALS<br />Steering Team<br />GUIDELINES<br />Internal Employee Intranet<br />External Social Media <br />Participation<br />Crisis<br />Process<br />
    7. Who?<br />Who are we talking to?<br />Who is talking about us?<br />What are they saying?<br />Where are they saying it?<br />2/16/2010<br />
    8. What do we talk about?<br />2/16/2010<br />Help make your day a little easier<br />Focus on Work and Home<br />
    9. Where?<br />2/16/2010<br />
    10. When – do we participate?<br />When do we participate?<br />How often?<br />What do we comment on?<br />2/16/2010<br />
    11. Key Learning<br />Just launch<br />Keep It Simple<br />Experiment<br />Process is important to move quickly<br />Manage expectations along the way<br />2/16/2010<br />
    12. 2/16/2010<br />Thank You!<br />Joyce Munoz<br />Group Manager, Interactive Marketing<br />joyce.munoz@averydennison.com<br />Images Thanks To:<br />Slide 2: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/liako/3141182898/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/liako/">http://www.flickr.com/photos/liako/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div><br />Slide 8: Fredcavazza.net<br />
    13. 2/16/2010<br />

    ×