BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz
 

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BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz

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In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an ...

In her BlogWell San Diego case study presentation, "Getting Started in Social Media," Avery Dennison's Group Manager of Interactive Marketing, Joyce Munoz, covers strategies on how to launch an effective social media program.

Joyce shares their trial and error process for getting the company involved in social media in which they encouraged experimentation and advised new users to keep the involvement simple.

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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org

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  • Full Name Full Name Comment goes here.
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  • What – are we talking about (content)Labels? Products? How to use?Where do we get the contentWe are just labels. How do we make it easier?Focus on what we always focus on: Making peoples days a little easier. Focus content on where we can help. More productive at work, home
  • Where – do we talk about it (where and how we participate)Where do we participate – FB, Twitter, MySpaceBloggers Ourtreach
  • How often

BlogWell San Diego Social Media Case Study: Avery Dennison, presented by Joyce Munoz Presentation Transcript

  • 1. 2/16/2010
  • 2. Case Study:
    Avery Dennison Office Products
    Getting Started in Social Media
    February 16, 2010
  • 3. We need to be in social media
    2/16/2010
  • 4. Lots of Questions
    2/16/2010
  • 5. How – do we get started?
    2/16/2010
    What will work for us?
    Manage Expectations
    Resources
    Internal
    Challenges
    Marketing Communication Change
    ROI
    Approvals
  • 6. Create Internal Processes
    2/16/2010
    RESOURCES
    Cross-Functional Team
    Agency
    APPROVALS
    Steering Team
    GUIDELINES
    Internal Employee Intranet
    External Social Media
    Participation
    Crisis
    Process
  • 7. Who?
    Who are we talking to?
    Who is talking about us?
    What are they saying?
    Where are they saying it?
    2/16/2010
  • 8. What do we talk about?
    2/16/2010
    Help make your day a little easier
    Focus on Work and Home
  • 9. Where?
    2/16/2010
  • 10. When – do we participate?
    When do we participate?
    How often?
    What do we comment on?
    2/16/2010
  • 11. Key Learning
    Just launch
    Keep It Simple
    Experiment
    Process is important to move quickly
    Manage expectations along the way
    2/16/2010
  • 12. 2/16/2010
    Thank You!
    Joyce Munoz
    Group Manager, Interactive Marketing
    joyce.munoz@averydennison.com
    Images Thanks To:
    Slide 2: <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/liako/3141182898/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/liako/">http://www.flickr.com/photos/liako/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-sa/2.0/">CC BY-SA 2.0</a></div>
    Slide 8: Fredcavazza.net
  • 13. 2/16/2010