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SAPPHIRE NOWSocial Media Ambassador Program <br />Brian Ellefritz<br />Global Social Media Marketing<br />Blogwell - Phila...
SAPPHIRE NOWSocial Media Ambassador Program<br />What is SAPPHIRE NOW?<br />Program Overview<br />Impressions<br />Learnin...
SAPPHIRENOW – May 2010<br /><ul><li>Simultaneous live events
Frankfurt
Orlando
Virtual event
Regional Events
Social media
Twitter
Facebook
YouTube
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BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

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In his BlogWell Philadelphia presentation, "Using Social Media 'Reporters' to Energize a Corporate Event," SAP's Brian Ellefritz shares how they brought their annual conference, SAPPHIRE, alive with social media even for the people that couldn't attend.

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Transcript of "BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz"

  1. 1.
  2. 2. SAPPHIRE NOWSocial Media Ambassador Program <br />Brian Ellefritz<br />Global Social Media Marketing<br />Blogwell - Philadelphia - 2010<br />
  3. 3. SAPPHIRE NOWSocial Media Ambassador Program<br />What is SAPPHIRE NOW?<br />Program Overview<br />Impressions<br />Learnings and Improvements<br />Appendix<br />
  4. 4. SAPPHIRENOW – May 2010<br /><ul><li>Simultaneous live events
  5. 5. Frankfurt
  6. 6. Orlando
  7. 7. Virtual event
  8. 8. Regional Events
  9. 9. Social media
  10. 10. Twitter
  11. 11. Facebook
  12. 12. YouTube
  13. 13. Blogs
  14. 14. LinkedIn</li></li></ul><li>Social Media Objectives<br /><ul><li>Treat audience as peers, not recipients
  15. 15. Showcase SAP as a savvy user of social media
  16. 16. Extend the event to those who can’t attend</li></li></ul><li>Social Media Ambassador Concept<br /><ul><li>Be advocates, “eyes and ears” for those who couldn’t attend live
  17. 17. A topical and real-time source of content
  18. 18. Ensure the SAP story was well represented in the buzz</li></li></ul><li>Pathways<br />SAPPHIRE NOW Twitter Feed<br />Retweets<br />Touchscreen Walls at Live Event<br />Ambassador Twitter Feeds<br />
  19. 19. Preparation<br />Overview:<br /><ul><li>Selected 6 topics
  20. 20. Recruited ambassadors, 6 per location
  21. 21. Training
  22. 22. Blog tool
  23. 23. Flip camera
  24. 24. Expectations
  25. 25. What to expect on site
  26. 26. Resources
  27. 27. Permission form
  28. 28. Social media business card
  29. 29. Audit by Third Party</li></li></ul><li>SAPPHIRE NOW - Social Media Ambassador Program: Overview - Results<br />
  30. 30. Lessons Learned<br />Challenges<br /><ul><li>Picking accounts to use
  31. 31. Diversity of skills among ambassadors
  32. 32. Hashtag strategy
  33. 33. Video for “live” blogging</li></ul>Observations<br /><ul><li>Once underway it’s one giant mashup
  34. 34. Individual’s dedication and performance will vary; focus on the larger experience</li></li></ul><li>Thank you!<br />
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