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BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz
 

BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz

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In his BlogWell Philadelphia presentation, "Using Social Media 'Reporters' to Energize a Corporate Event," SAP's Brian Ellefritz shares how they brought their annual conference, SAPPHIRE, alive with ...

In his BlogWell Philadelphia presentation, "Using Social Media 'Reporters' to Energize a Corporate Event," SAP's Brian Ellefritz shares how they brought their annual conference, SAPPHIRE, alive with social media even for the people that couldn't attend.

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    BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian Ellefritz Presentation Transcript

    • SAPPHIRE NOWSocial Media Ambassador Program
      Brian Ellefritz
      Global Social Media Marketing
      Blogwell - Philadelphia - 2010
    • SAPPHIRE NOWSocial Media Ambassador Program
      What is SAPPHIRE NOW?
      Program Overview
      Impressions
      Learnings and Improvements
      Appendix
    • SAPPHIRENOW – May 2010
      • Simultaneous live events
      • Frankfurt
      • Orlando
      • Virtual event
      • Regional Events
      • Social media
      • Twitter
      • Facebook
      • YouTube
      • Blogs
      • LinkedIn
    • Social Media Objectives
      • Treat audience as peers, not recipients
      • Showcase SAP as a savvy user of social media
      • Extend the event to those who can’t attend
    • Social Media Ambassador Concept
      • Be advocates, “eyes and ears” for those who couldn’t attend live
      • A topical and real-time source of content
      • Ensure the SAP story was well represented in the buzz
    • Pathways
      SAPPHIRE NOW Twitter Feed
      Retweets
      Touchscreen Walls at Live Event
      Ambassador Twitter Feeds
    • Preparation
      Overview:
      • Selected 6 topics
      • Recruited ambassadors, 6 per location
      • Training
      • Blog tool
      • Flip camera
      • Expectations
      • What to expect on site
      • Resources
      • Permission form
      • Social media business card
      • Audit by Third Party
    • SAPPHIRE NOW - Social Media Ambassador Program: Overview - Results
    • Lessons Learned
      Challenges
      • Picking accounts to use
      • Diversity of skills among ambassadors
      • Hashtag strategy
      • Video for “live” blogging
      Observations
      • Once underway it’s one giant mashup
      • Individual’s dedication and performance will vary; focus on the larger experience
    • Thank you!