View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Require disclosure and truthfulness in social media outreach. Monitor the conversation and correct misstatements. Create social media policies and training programs. Three Guides for Safe Social Media Outreach
Stay Safe Never pay Real disclosure Don’t lie to your mom
10 Magic Words: I work for ______, and this is my personal opinion.
Who are you? Were you paid? Is it an honest opinion based on a real experience?
Disclosure Best Practices Toolkit Disclosure of Identity Personal/Unofficial Blogging and Outreach Blogger Relations Compensation and Incentives Agency and Contractor Disclosure Creative Flexibility Checklists for every situation Customize for your team