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BlogWell New York Social Media Case Study: Wendy's, presented by Brandon Rhoten

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In his BlogWell New York presentation, Wendy's Director of Digital Marketing, Brandon Rhoten, talks about how they use social listening to make business decisions. …

In his BlogWell New York presentation, Wendy's Director of Digital Marketing, Brandon Rhoten, talks about how they use social listening to make business decisions.

He goes into detail about how they were able to build a new value menu based on what their customers were saying in social media.

Watch the video of this presentation here: https://vimeo.com/66653501

Published in: Business, News & Politics

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  • 1. SocialMedia.orgVideo Case StudiesBrandon RhotenUsing Social Listening forBusiness DecisionsThis video is fromBlogWellSan FranciscoJune 20, 2011socialmedia.org/blogwellSocialMedia.orgCase StudiesThis presentation is fromBlogWellNew YorkApril 17, 2013socialmedia.org/blogwell
  • 2. Brandon RhotenDirector of Digital
  • 3. Brandon RhotenDirector of Digital
  • 4. Learn more about past andupcoming BlogWellssocialmedia.org/blogwellThis video is fromBlogWellSan FranciscoJune 20, 2011socialmedia.org/blogwellSocialMedia.orgCase StudiesThis presentation is fromBlogWellNew YorkApril 17, 2013socialmedia.org/blogwell