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BlogWell New York Social Media Case Study: Wendy's, presented by Brandon Rhoten

by on Apr 26, 2013

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In his BlogWell New York presentation, Wendy's Director of Digital Marketing, Brandon Rhoten, talks about how they use social listening to make business decisions. ...

In his BlogWell New York presentation, Wendy's Director of Digital Marketing, Brandon Rhoten, talks about how they use social listening to make business decisions.

He goes into detail about how they were able to build a new value menu based on what their customers were saying in social media.

Watch the video of this presentation here: https://vimeo.com/66653501

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BlogWell New York Social Media Case Study: Wendy's, presented by Brandon Rhoten BlogWell New York Social Media Case Study: Wendy's, presented by Brandon Rhoten Presentation Transcript