How Big Companies Use Social Media
         New York City | April 29, 2009


                   Molly Schonthal
          ...
Social Media @
Nokia
           From broadcast to conversation




Company Confidential
Nokia: Connecting People
Nokia’s Vision: A world where
 everyone can be connected


Nokia is about enhancing
 communicatio...
The Challenge: We Adopt Before We Integrate...
Adopting technologies before we have the opportunity to integrate them




...
... And Building Social Capital Takes Time
Cultivating social capital




                             VS
Meeting the Challenge: A Dynamic Strategy
Creating relevant and unique content to meet influencers where they are




    ...
Meeting the challenge : Promoting Dialouge
Joining conversations rather than delivering messages




                     ...
Meeting the challenge: Collaborating
Crossing functional boundaries




                                 VS
Social Media Communications @ Nokia
Encourage adoption through promoting
   internal social media
Work cross-functionally ...
Nokia Infopedia


Nokia – Infopedia-
Wikipedia for
Nokia internal use.
Provides h t
P id short
explanations for
items and ...
BlogHub

Presents all internal
 blog content in one
    g
 place and gives
 employees access to
 what people inside the
 c...
Nokia Conversations




                      People, p
                          p places
                       and thou...
Video Hub
Nokia Internal video
 sharing service
       g
• Upload, view, discuss
  and rate videos.
• Embed videos from
  ...
Case Study: Nokia Tweet Up at SXSW




 Goal: Make a lasting impression, let
 social media influencers get to know
 Nokia,...
Case Study: Blogger Test Center Tour




Goal: Highlight unique Nokia manufacturing
process,
process emphasize product qua...
Continuous
       Improvement
• Fosters integration as well as
  adoption
     p
• Enables flexible
                 goals...
Thank you!




   Company Confidential
        © 2008 Nokia Nokia Conversations - brief.ppt / 2008-07-04 / CSc
16/16
Thanks to…
• http://www.flickr.com/photos/red_devil/sets/
• http://www.flickr.com/photos/ukaaa/
How Big Companies Use Social Media

Learn more about upcoming and past BlogWells:
        http://gaspedal.com/blogwell
   ...
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BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit http://gaspedal.com/blogwell/

In her BlogWell New York case study presentation, "How Nokia is Connecting People with Social Media," North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line - it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally. Learn how Nokia is incorporating the latest social media tools and trends into their practices as a way of working rather than just a competence area.

Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

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  • BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal

    1. 1. How Big Companies Use Social Media New York City | April 29, 2009 Molly Schonthal Nokia “How Nokia is Connecting People with Social Media”
    2. 2. Social Media @ Nokia From broadcast to conversation Company Confidential
    3. 3. Nokia: Connecting People Nokia’s Vision: A world where everyone can be connected Nokia is about enhancing communications and exploring new ways to exchange information Nokia’s approach to social media: participating in the conversation in an honest, respectful way 2 © 2008 Nokia
    4. 4. The Challenge: We Adopt Before We Integrate... Adopting technologies before we have the opportunity to integrate them VS
    5. 5. ... And Building Social Capital Takes Time Cultivating social capital VS
    6. 6. Meeting the Challenge: A Dynamic Strategy Creating relevant and unique content to meet influencers where they are VS VS
    7. 7. Meeting the challenge : Promoting Dialouge Joining conversations rather than delivering messages VS
    8. 8. Meeting the challenge: Collaborating Crossing functional boundaries VS
    9. 9. Social Media Communications @ Nokia Encourage adoption through promoting internal social media Work cross-functionally by engaging network of international contacts and relationships Incorporate social media into existing practices by contributing to p product and service announcements Help promote usage and understanding by providing consultancy and outreach about the social media space
    10. 10. Nokia Infopedia Nokia – Infopedia- Wikipedia for Nokia internal use. Provides h t P id short explanations for items and links to related information inside and outside Nokia Nokia.
    11. 11. BlogHub Presents all internal blog content in one g place and gives employees access to what people inside the company are talking about.
    12. 12. Nokia Conversations People, p p places and thoughts: the stories behind the news: th stories the t i behind the news. Ill t t real-life Illustrates l lif benefits.
    13. 13. Video Hub Nokia Internal video sharing service g • Upload, view, discuss and rate videos. • Embed videos from video up on other intranet pages internal pages, blogs or project pages.
    14. 14. Case Study: Nokia Tweet Up at SXSW Goal: Make a lasting impression, let social media influencers get to know Nokia, create maximum impact on a minimal budget. Tactic: Tweet Ups Result: Total twitter audience of 300K+
    15. 15. Case Study: Blogger Test Center Tour Goal: Highlight unique Nokia manufacturing process, process emphasize product quality, build quality relationships, provide compelling blog content and have fun! Tactic: Facilitate test center tours for bloggers in two countries. Result: Test center story published in leading blogs, including Gizmodo, g g g TechCrunch, BBC Online, etc. Online Reach (video and story) = audience of 500,000
    16. 16. Continuous Improvement • Fosters integration as well as adoption p • Enables flexible goals and a strategy that can evolve • Promotes consistent monitoring and dialogue • Increases productivity and d knowledge sharing • Increases commitment to Nokia goals, by advancing common and new ideas • Increases customer satisfaction
    17. 17. Thank you! Company Confidential © 2008 Nokia Nokia Conversations - brief.ppt / 2008-07-04 / CSc 16/16
    18. 18. Thanks to… • http://www.flickr.com/photos/red_devil/sets/ • http://www.flickr.com/photos/ukaaa/
    19. 19. How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
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