BlogWell New York Introduction, presented by Andy Sernovitz

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BlogWell New York Introduction, presented by Andy Sernovitz

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SocialMedia.org's Andy Sernovitz introduces BlogWell New York at Columbia University. BlogWell New York featured 8 great case studies from Scholastic, American Express, Walmart, H&R Block, HP,......

SocialMedia.org's Andy Sernovitz introduces BlogWell New York at Columbia University. BlogWell New York featured 8 great case studies from Scholastic, American Express, Walmart, H&R Block, HP, Scripps Networks, Cisco, and Sabre Holdings.

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  • A community for social media leaders at large companiesWe're here to help you become a successful social media leader:Fast Answers and Real-time Collaboration: Exactly what you need to know from experienced peers, in minutes -- without a bill. Big Business, Brands-only Community: Best practices from hundreds of execs who are making social media work at companies like yours.Focus on Your Company, Not Campaigns: How you build a successful, scalable, self-sufficient, social media program inside your company.

Transcript

  • 1.
  • 2. Presents
    How Big Brands Use Social Media
    8 Great Case Studies on the Best Social Media Programs at Large Corporations
    March 29, 2011 ∙ New York
    Tweet this: #blogwell
  • 3. Welcome
    Blogging and tweeting is encouraged!
    #blogwell
    All sessions are being filmed and will be shared on our blog for free
  • 4. Our Amazing Sponsors
  • 5. Our Brilliant Partners
  • 6. Thanks to our lead sponsor
    icucmoderation.com
    As the global leader in online content and community moderation services, ICUC manages, moderates and monitors millions of social media conversations, comments, photographs and video inside some of the largest online communities in the world.
    We are your brands' eyes and ears. So sit back, relax and take a load off… We’ve got you covered.
  • 7. Thanks to our wifi sponsor
    CoTweet by ExactTarget helps organizations engage, track, and analyze conversations about their brands across the most popular and influential social communities.
    Built for the unique needs of businesses, CoTweet Enterprise helps marketers and customer support professionals manage their day-to-day social media conversations from a centralized, easy-to-use dashboard.
  • 8. Join these fantastic SocialMedia.org members!
  • 9. The community for social media leaders at the worlds greatest brands
    Fast Answers and Real-time Collaboration
    Big Business, Brands-only Community
    People Just Like You
  • 10. Thanks to our speakers
  • 11. 4 Case Studies
    Break
    Ethics Briefing
    4 More Case Studies
    Logistics:Do the Hustle!
  • 12. Why We're Here
  • 13. Have fun!