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BlogWell Los Angeles Social Media Case Study: General Mills, presented by Aaron Miller

by on Jan 11, 2013

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In his BlogWell Los Angeles presentation, General Mills' Social Media Engagement Manager, Aaron Miller, shares how they are building and empowering a new team of community managers to act as the voice ...

In his BlogWell Los Angeles presentation, General Mills' Social Media Engagement Manager, Aaron Miller, shares how they are building and empowering a new team of community managers to act as the voice of their brands.

He covers how to make the case, the responsibilities involved, the team structure, and sourcing talent for creating a centralized social media team.

Watch the video of this presentation here: https://vimeo.com/57437152

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BlogWell Los Angeles Social Media Case Study: General Mills, presented by Aaron Miller BlogWell Los Angeles Social Media Case Study: General Mills, presented by Aaron Miller Presentation Transcript