BlogWell Dallas Social Media Ethics Briefing

Ethics Best Practices Tweet this! #blogwell

IT’S ALLABOUTTRUST

The difference between honesty and sleazery:

THIS ISTHE LAW

Three Guides for Safe Social Media Outreach1. Require disclosure and truthfulness in social media outreach.2. Monitor the conversation and correct misstatements.3. Create social media policies and training programs. Tweet this! #blogwell

Stay Safe Never pay Real disclosureDon’t lie to your mom Tweet this! #blogwell

10 Magic Words I work for _________, andthis is my personal opinion. Tweet this! #blogwell

Who are you? Were you paid?Is it an honest opinion based on a real experience? Tweet this! #blogwell

Biggest Risk:Training Failure

Disclosure Best Practices ToolkitChecklists for • Disclosure of Identity • Personal and Unofficialevery situation Participation • TruthfulnessCustomize for • Outreach and Advocacy Campaignsyour team • Agency/Contractor Disclosure • Vendor Questionnaire • Policies and Training Tweet this! #blogwell

Be carefulwho you hire Tweet this! #blogwell

We have a chance todo something good Tweet this! #blogwell

Raise your standards Tweet this! #blogwell

Save your brandSave your reputation Save your job Tweet this! #blogwell

SAVESOCIALMEDIA Tweet this! #blogwell

If you have to ask, the answer is noIt’s easier to be honest Pass it on Tweet this! #blogwell

BlogWell Dallas Social Media Ethics Briefing

by SocialMedia.org

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