The document provides guidance on ethics best practices for social media outreach. It recommends three guides: 1) requiring disclosure and truthfulness, 2) monitoring conversations to correct misstatements, and 3) creating social media policies and training programs. Additionally, it emphasizes the importance of disclosure, honesty, and following applicable laws and policies to build trust and protect one's reputation.

2. Ethics Best Practices
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3. IT’S ALL
ABOUT
TRUST

4. The difference between
honesty and sleazery:

5. THIS IS
THE LAW

6. Three Guides for Safe Social
Media Outreach
1. Require disclosure and truthfulness in social
media outreach.
2. Monitor the conversation and correct
misstatements.
3. Create social media policies and training
programs.
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7. Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
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8. 10 Magic Words
I work for _________, and
this is my personal opinion.
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9. Who are you?
Were you paid?
Is it an honest opinion based
on a real experience?
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10. Biggest Risk:
Training Failure

11. Disclosure Best Practices Toolkit
Checklists for • Disclosure of Identity
• Personal and Unofficial
every situation Participation
• Truthfulness
Customize for • Outreach and Advocacy
Campaigns
your team • Agency/Contractor Disclosure
• Vendor Questionnaire
• Policies and Training
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12. Be careful
who you hire
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13. We have a chance to
do something good
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15. Raise your standards
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16. Save your brand
Save your reputation
Save your job
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17. SAVE
SOCIAL
MEDIA
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18. If you have to ask,
the answer is no
It’s easier to be honest
Pass it on
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